Welcome to the Versent Brand Hub.

At Versent, our brand is more than just a logo—it's the essence of how we connect with customers, partners, and employees. Every interaction shapes their experience and reinforces who we are.

Explore the range of visual tools designed to help you engage effectively with our diverse audience.

Versent Brand Styleguide

Versent

Brand Hub

Ver. 1.0, 2024

Our look

Our imagery

Our voice

Download the Versent Brand Styleguide pdf

Download

Our Look

Modern

Minimalistic

Energetic

Edgy.

Our visual style is modern, minimalistic, and energetic, using clean, bold designs to deliver clear, impactful messages. Edgy and creative, our visuals embrace simplicity. Every element reflects our forward-thinking approach, balancing professionalism with an energetic twist that inspires.

Our imagery

Vibrant

Dynamic

Abstract

Human.

Our photography is modern and minimalistic, using stunning graphic backgrounds and real, authentic moments of our people—because they are what makes Versent. With clean compositions and bold contrasts, we tell relatable stories that reflect genuine human connections, bringing our forward-thinking brand to life.

Our voice

Clear

Concise

Confident

Authentic.

Our voice is direct, confident, and grounded in expertise. We speak with clarity, cutting through jargon to deliver straightforward, action-oriented messages. We value authenticity, communicating with a no-nonsense approach that reflects our commitment to delivering tangible outcomes. Our voice is that of a trusted advisor—insightful, supportive, and unafraid to challenge conventions when it’s in the best interest of our clients.

Logos

Logo basics. The Versent logo has two basic forms: Both versions of the logo can be used to represent Versent, but context should dictate which logo is a better choice;

1. The V mark is the main logo used throughout most of the Versent brand. It‘s our mark of authenticity. It’s unique and striking and can increasingly stand-alone with its’ ever-growing brand awareness.

2. The Wordmark is our more formal logo and should be used to communicate the full name of the company to people who may not be familiar with Versent.

Versent Logos CMYK

Versent Logos RGB

V mark clear-space and alignment

When using our V mark on its own, maintaining proper spatial margins strengthens its impact and reflects the brand’s confidence and integrity

CORRECT ALIGNMENT

To find the centre of the V mark, draw a square from the left point horizontally across and then down to the bottom point. This will locate the centre, with some overflow of the top right corner of the mark being observed.

Colour-way use

Green Logo

This is the preferred colour-way. Use this colour-way wherever possible, unless the logo conflicts with the background.

Black Logo

For use on green backgrounds.

White Logo

For use on darker images.

Wordmark variants

We have four variants for our Wordmark. Our primary options are white with green V mark and black with green V mark. Our secondary options are all white and black versions.

Wordmark clear-space

When using the wordmark it’s important to ensure a generous margin to allow the logo strong presence where it lives.

The middle of the wordmark is tracked by the centre of the letters E.

With tagline

a Telstra company

⚠️ Restricted Use Notice

The Versent logo with the tagline "A Telstra Company" is restricted and should not be used for general branding.

Where do I use this logo?

✅ The tagline version is exclusively for heritage brands during the transition phase.

🚫 Our go-to-market and internal communications logo is the standalone Versent logo.

For any questions, please reach out for clarification.

Download

Colour-way use

Green V White Versent

Mono Logos

Green V Black Versent

Logo lock-ups

We have two foundational patterns for how we lock up our logo mark with;

1. Our customers and partners.

2. Our own internal teams, practices and communications.

Lockup files - coming soon

Services lock-ups

Download services lockups

Misuse

Our logo was carefully constructed for its intended use. Please avoid altering its scale, proportions, layout, or colour.

Always use the logo files provided.

STACKED VERSION

The stacked version of the logo is reserved for special circumstances, such as swag or promotional materials.

If in doubt, please contact the marketing team.

Colours

Primary colours

Our core colours are how we express ourselves in the most direct, Versent way possible.

The core palette consists of four swatches:

Adobe Swatch Exchange

PDF Swatch Document

Secondary colours

Our secondary and grey-scale colours play a crucial role in enhancing and reinforcing the impact of our primary colours, ensuring they remain the central focus of our visual identity.

Gradients

Our brand palette is blended together to create lush gradients to add mesmerising vibrancy to our brand.

InDesign Template

Typeface

Inter

Our typeface, Inter, is a modernist sans serif. It lends confidence and clarity to our voice.

It is to be used across all surfaces of communication when representing Versent.

Download Inter

Inter Google Fonts

Profiles

Avatars

The preferred logo for avatars or profile images is the V mark. The preferred colours are displayed here and are available to download.

Download Avatars

Headers

These are the approved header and avatar combinations for Versent's external and internal accounts, such as social media profiles and support platforms.

Examples include:

Workday

YouTube

LinkedIn (Company)

Internal support

This section is not intended for general employee use.

👉 Please note: Employee banners are located further down.

If you need banners or avatars for specific purposes, please contact the Marketing team for assistance.