Welcome to the Versent Brand Hub.
At Versent, our brand is more than just a logo—it's the essence of how we connect with customers, partners, and employees. Every interaction shapes their experience and reinforces who we are.
Explore the range of visual tools designed to help you engage effectively with our diverse audience.
Versent Brand Styleguide
Versent
Brand Hub
Ver. 1.0, 2024
Our look
Our imagery
Our voice
Download the Versent Brand Styleguide pdf
Our Look
Modern
Minimalistic
Energetic
Edgy.
Our visual style is modern, minimalistic, and energetic, using clean, bold designs to deliver clear, impactful messages. Edgy and creative, our visuals embrace simplicity. Every element reflects our forward-thinking approach, balancing professionalism with an energetic twist that inspires.
Our imagery
Vibrant
Dynamic
Abstract
Human.
Our photography is modern and minimalistic, using stunning graphic backgrounds and real, authentic moments of our people—because they are what makes Versent. With clean compositions and bold contrasts, we tell relatable stories that reflect genuine human connections, bringing our forward-thinking brand to life.
Our voice
Clear
Concise
Confident
Authentic.
Our voice is direct, confident, and grounded in expertise. We speak with clarity, cutting through jargon to deliver straightforward, action-oriented messages. We value authenticity, communicating with a no-nonsense approach that reflects our commitment to delivering tangible outcomes. Our voice is that of a trusted advisor—insightful, supportive, and unafraid to challenge conventions when it’s in the best interest of our clients.
Logos
Logo basics. The Versent logo has two basic forms: Both versions of the logo can be used to represent Versent, but context should dictate which logo is a better choice;
1. The V mark is the main logo used throughout most of the Versent brand. It‘s our mark of authenticity. It’s unique and striking and can increasingly stand-alone with its’ ever-growing brand awareness.
2. The Wordmark is our more formal logo and should be used to communicate the full name of the company to people who may not be familiar with Versent.
V mark clear-space and alignment
When using our V mark on its own, maintaining proper spatial margins strengthens its impact and reflects the brand’s confidence and integrity
CORRECT ALIGNMENT
To find the centre of the V mark, draw a square from the left point horizontally across and then down to the bottom point. This will locate the centre, with some overflow of the top right corner of the mark being observed.
Colour-way use
Green Logo
This is the preferred colour-way. Use this colour-way wherever possible, unless the logo conflicts with the background.
Black Logo
For use on green backgrounds.
White Logo
For use on darker images.
Wordmark variants
We have four variants for our Wordmark. Our primary options are white with green V mark and black with green V mark. Our secondary options are all white and black versions.
Wordmark clear-space
When using the wordmark it’s important to ensure a generous margin to allow the logo strong presence where it lives.
The middle of the wordmark is tracked by the centre of the letters E.
Colour-way use
Green V White Versent
Mono Logos
Green V Black Versent
Logo lock-ups
We have two foundational patterns for how we lock up our logo mark with;
1. Our customers and partners.
2. Our own internal teams, practices and communications.
Practices lock-ups
Files avaialbe in white and black, png and svg
- Advisory
- Cloud
- Cloud Access
- Data & AI
- Digital
- DSM
- Modern Run
- Security & Identity
+ Green Brick Road
Practices Containers
Avaialbe in white or black, png and svg, compact and extended.
- Advisory
- AI
- Cloud
- Cloud Access
- Data
- Design
- Digital
- DSM
- Green Brick Road
- Modern Run
- Security & Identity
Misuse
Our logo was carefully constructed for its intended use. Please avoid altering its scale, proportions, layout, or colour.
Always use the logo files provided.
STACKED VERSION
The stacked version of the logo is reserved for special circumstances, such as swag or promotional materials.
If in doubt, please contact the marketing team.
Colours
Primary colours
Our core colours are how we express ourselves in the most direct, Versent way possible.
The core palette consists of four swatches:
Secondary colours
Our secondary and grey-scale colours play a crucial role in enhancing and reinforcing the impact of our primary colours, ensuring they remain the central focus of our visual identity.
Gradients
Our brand palette is blended together to create lush gradients to add mesmerising vibrancy to our brand.
Typeface
Inter
Our typeface, Inter, is a modernist sans serif. It lends confidence and clarity to our voice.
It is to be used across all surfaces of communication when representing Versent.
Profiles
Avatars
The preferred logo for avatars or profile images is the V mark. The preferred colours are displayed here and are available to download.
Headers
These are the approved header and avatar combinations for Versent's external and internal accounts, such as social media profiles and support platforms.
Examples include:
Workday
YouTube
LinkedIn (Company)
Internal support
This section is not intended for general employee use.
👉 Please note: Employee banners are located further down.
If you need banners or avatars for specific purposes, please contact the Marketing team for assistance.
Execution examples
LOGO:
The V mark or wordmark must be present in all communications.
LOGO PLACEMENT:
The V mark and Wordmark can be placed on the top-left.
CTA PLACEMENT:
Bottom-left or, central in designs that are centred.
InDesign template for designers.
Online
Templates
Powerpoint
Icons & partner logos
Email Signatures
Please note: (you can’t use the web version of outlook for this purpose)
LinkedIn Headers for employees -with tagline
LinkedIn Headers for employees - no tagline
Core Principles - Icons
Need something else?
Contact Marketing via slack.
© Versent 2024