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Contents

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Logos

Colors

Fonts

Patterns

Stationery

Collateral

Menus

Hotel Implements

Photography

Press / Marketing

Digital

Training & HR

 

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The Avery

Toolbox

Welcome to our online hub for all things Avery.

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Contents

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01 LOGOS

The Avery Hotel Logos

Avery Bar + Brasserie Logos

Tiner’s Alley Logos

02 colors

Black

Gold

Racing Green


03 FONTS

Adobe Garamond Pro

Neutra Text

Raleway


04 patterns

Mouse Pattern

Diamond Pattern


05 stationery

Business Cards

Letterhead

Envelopes & Stickers


06 collateral

Coasters

Rack Cards

Postcards

Promo Cards

Gift Cards

Gift Certificates


07 menus

Avery Bar + Brasserie Menus

Tiner’s Alley Menus

Combo Menus


08 hotel implements

Guest Directory

Door Tags

Key Cards + Envelopes


09 photography

Food

Hotel / Rooms

LIfestyle


10 press & marketing

Storybook

Social Media Playbook

Talking Points


11 digital

Website

Eblasts

Google Business Profile

12 Training + hr

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01

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Logos

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THE AVERY HOTEL LOGO SUITE


There are a multitude of different logo configurations, color variations, logotypes, marks and icons available in the hotel logo suite. Be sure to use the best version based on application. Download the entire logo suite below.

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Download

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AVERY bar + brasserie LOGO SUITE


There are a two different configurations plus color variations available in the Avery logo suite. Be sure to use the best version based on application. Download the entire logo suite below.


avery-blackgold
Download

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Tiner’s alley LOGO SUITE


There are several configurations and color variations for Tiner’s Alley logo depending on usage. For dark backgrounds, be sure to always use the white version of both the logo and the boxer illustration, as the the white boxer illustration is rendered differently than the black and gold versions.


tiners-blackgold
Download

02

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Colors

Black

  • HEX #000000

  • RGB 0, 0, 0

  • CMYK 0, 0, 0, 100

Gold

  • HEX #AA9C70

  • RGB 170, 156, 112

  • CMYK 0, 15, 34, 33

  • PMS 10348 (metallic) or 4535

Racing Green

  • HEX #002928

  • RGB 0, 41, 40

  • CMYK 83, 35, 51, 81

  • PMS 5535

03

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Fonts

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Adobe garamond pro


Please use Adobe Garamond Pro for most headlines and body copy for The Avery Hotel. Regular weight should always be used for roman and italic styles. Avoid bold and semibold weights.

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Download

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neutra text


Use Neutra Text for small descriptors—often in caps—and can also be used for body copy at small sizes where Garamond is less legible.


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Download

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raleway (web)


For web applications where Neutra Text is not available, Raleway is a suitable replacement for body copy.

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Download

04

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Patterns

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MOUSE PATTERN


The Avery “mouse” pattern can also be used for web and print graphics. Two different weights, colors, and file formats are provided below.


Download
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diamond PATTERN


The Avery “diamond” pattern can be used for web and print graphics. Two different weights, colors, and file formats are provided below.

Download

05

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Stationery

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business cards


The Avery uses three similar but unique card layouts depending on the employee position. The download provides all three layouts along with paper stock info.  

business-cards1
Download

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envelopes & stickers


The download below provides the envelope and sticker layout file along with paper and ordering info.

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Download

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letterhead


The Avery uses two distinct letterhead varieties. Version 1 (Word) is a more standard, formal layout. Version 2 (InDesign/Illustrator) uses a more artistic approach. 

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Download

06

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Collateral

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coasters


Our Avery coasters have been printed using two very different techniques. For bar and restaurant use, the coasters are printed digitally on a typical pulpboard paper stock. In-room coasters were printed on our signature Racing Green stock using gold foil. 

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Download

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rack cards


A rack card template was created in InDesign that can be used to make additional cards.  

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Download

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postcards


Postcard file (InDesign) available below. 

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Download

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promo cards


Our 4-inch Avery promo cards can be duplicated and updated for promo purposes.

  

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Download

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gift cards


Two separate gift cards were created. One for hotel stays, the other for the two restaurants. Vendor information also supplied below.   

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Download

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gift certificates


Two versions of the gift certificates were created—one for in-house printing; the other for professional printing. 

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Download

07

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Menus

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Avery menus


All of the most current Avery Bar + Brasserie menus are available for download below.   

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Download

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Tiner’s alley menus


All of the most current Tiner’s Alley menus are available for download below.   

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Download

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combo menus


The master cocktail menu for Avery & Tiner’s is available below. 


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Download

08

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Hotel Implements

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guest directory


Our hotel guest directory can be updated using the InDesign files with the download link below.  

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Download

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door tags


Files for the Entry Permission and Breakfast Pre-order (R1) door tags are available below. 

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Download

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key cards + envelope


Files and vendor information are available in the link below. 

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Download

09

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Photography

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food


Web resolution versions of our food  photography.    

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Download

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rooms + hotel


Web resolution versions of our hotel + room  photography.    

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Download

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lifestyle


Web resolution versions of our current lifestyle photography. 

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Download

10

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Press & Marketing

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storybook


Download a pdf of our Avery Storybook below.  

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Download

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social media playbook


Download a pdf or the native files of our Social Media Playbook below. 

social-media-playbook-r1
Download

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talking points


Download a pdf or the native files of our Avery Talking Points below. 

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Download

11

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Digital

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website


Website files include XD files, imagery, patterns, and menu pdfs.  

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Download

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eblasts


eBlast files included are sample emails  Brevo login info. 

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Download

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google business profile

One big, sexy Excel file. Mmmm. 

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Download

12

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Training & HR

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PLACEHOLDER


Add Training/HR thumbnail image below (optional) and link to asset in Library. 

Download

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PLACEHOLDER


Add Training/HR thumbnail image below (optional) and link to asset in Library.  

Download

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PLACEHOLDER


Add Training/HR thumbnail image below (optional) and link to asset in Library.  

Download

 

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