The Avery
Toolbox
Welcome to our online hub for all things Avery.
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Contents
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01
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Logos
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THE AVERY HOTEL LOGO SUITE
There are a multitude of different logo configurations, color variations, logotypes, marks and icons available in the hotel logo suite. Be sure to use the best version based on application. Download the entire logo suite below.
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AVERY bar + brasserie LOGO SUITE
There are a two different configurations plus color variations available in the Avery logo suite. Be sure to use the best version based on application. Download the entire logo suite below.
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Tiner’s alley LOGO SUITE
There are several configurations and color variations for Tiner’s Alley logo depending on usage. For dark backgrounds, be sure to always use the white version of both the logo and the boxer illustration, as the the white boxer illustration is rendered differently than the black and gold versions.
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Colors
Black
Gold
Racing Green
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Fonts
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Adobe garamond pro
Please use Adobe Garamond Pro for most headlines and body copy for The Avery Hotel. Regular weight should always be used for roman and italic styles. Avoid bold and semibold weights.
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neutra text
Use Neutra Text for small descriptors—often in caps—and can also be used for body copy at small sizes where Garamond is less legible.
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raleway (web)
For web applications where Neutra Text is not available, Raleway is a suitable replacement for body copy.
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Patterns
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MOUSE PATTERN
The Avery “mouse” pattern can also be used for web and print graphics. Two different weights, colors, and file formats are provided below.
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diamond PATTERN
The Avery “diamond” pattern can be used for web and print graphics. Two different weights, colors, and file formats are provided below.
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Stationery
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business cards
The Avery uses three similar but unique card layouts depending on the employee position. The download provides all three layouts along with paper stock info.
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envelopes & stickers
The download below provides the envelope and sticker layout file along with paper and ordering info.
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letterhead
The Avery uses two distinct letterhead varieties. Version 1 (Word) is a more standard, formal layout. Version 2 (InDesign/Illustrator) uses a more artistic approach.
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Collateral
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coasters
Our Avery coasters have been printed using two very different techniques. For bar and restaurant use, the coasters are printed digitally on a typical pulpboard paper stock. In-room coasters were printed on our signature Racing Green stock using gold foil.
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rack cards
A rack card template was created in InDesign that can be used to make additional cards.
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promo cards
Our 4-inch Avery promo cards can be duplicated and updated for promo purposes.
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gift cards
Two separate gift cards were created. One for hotel stays, the other for the two restaurants. Vendor information also supplied below.
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gift certificates
Two versions of the gift certificates were created—one for in-house printing; the other for professional printing.
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Menus
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Avery menus
All of the most current Avery Bar + Brasserie menus are available for download below.
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Tiner’s alley menus
All of the most current Tiner’s Alley menus are available for download below.
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Hotel Implements
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guest directory
Our hotel guest directory can be updated using the InDesign files with the download link below.
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door tags
Files for the Entry Permission and Breakfast Pre-order (R1) door tags are available below.
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Photography
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Press & Marketing
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social media playbook
Download a pdf or the native files of our Social Media Playbook below.
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Digital
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Training & HR
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PLACEHOLDER
Add Training/HR thumbnail image below (optional) and link to asset in Library.
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PLACEHOLDER
Add Training/HR thumbnail image below (optional) and link to asset in Library.
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PLACEHOLDER
Add Training/HR thumbnail image below (optional) and link to asset in Library.
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