• Brand Management
    • Digital asset management
    • Full-scale editing tools
    • Approval and decision flows
    • Manage campaigns
    • Don’t show again

Back To Top

Logo

Tiers

header_vr_main-new125

LOGO     COLOR     TIERS     BRAND IN USE

TONE OF VOICE     THE Venetian Resort    THE PALAZZO

make_every_stay_shine

Venetian Rewards makes your stay at The Venetian Resort Las Vegas shine. You can earn Tier Points and Reward Points on everything from gaming and dining to entertainment experiences which earn perks like suite upgrades and complimentary stays. It’s our way of showing that our guests are as valuable to us as the rare gemstones the program's tiers are named after. From Jade, then Sapphire, to Ruby, then Diamond, each tier is even more valuable than the one before. We’re proud to say that Venetian Rewards is the most rewarding program on The Strip.

SIMPLy PUT...

Venetian Rewards is our way of showing our guests how valuable they are to us. Make every stay shine, by earning Tier Points and Reward Points through gaming, dining and entertainment, unlocking exclusive resort perks along the way.

asset-80

The Key Facets of Venetian Rewards

NARRATIVE

INCREASED CLARITY

Clarity is one of the most coveted qualities of a gemstone. To increase our own clarity, we’ve made our earning and spending calculations simpler and more transparent.

EVEN MORE VALUABLE

Collect even more tangible benefits, from golf outings to additional complimentary suite nights, with every new tier. With newly introduced slot point multipliers, you’ll earn Rewards Points faster to do the things you love most.


spreading the shine

The allure now extends beyond the casino floor alone. Venetian Rewards has expanded into the realm of resort spending. From dining to entertainment, spa experiences, and more, you now earn not just Tier Points but Rewards Points as well.

ultimate slot splendor

Finally, Venetian Rewards maintains our sparkling reputation as the richest slot program on the Las Vegas Strip.


pattern_largewinged

The Key Facets of Venetian Rewards

DIRECTIONAL

TVR_MARK_STONE_RGB


In order to increase clarity, Venetian Rewards has simplified our earning and spending calculations. 


With newly introduced slot point multipliers, you’ll earn Rewards Points faster to do the things you love most.


Venetian Rewards has expanded into resort spending so every indulgence earns you not just Tier Points but Rewards Points as well.


Venetian Rewards offers more exciting perks like comped nights, suite upgrades, and dining credits.


Venetian Rewards maintains our sparkling reputation as the richest slot program on the Las Vegas Strip.

header_vr_tiers-new125

THE GEM STORIES

tvr_rewards_all_cards
tvr_rewards_jade

JADE

Our first tier is Jade, the introduction to our world of indulgence and rewards. We chose Jade for both its value and tranquility. Because the enrollment process presented in Jade, which allows you to start earning rewards and claiming personalized offers immediately, is as smooth as the polished surface of this treasured stone.

tvr_rewards_sapphire

SAPPHIRE

3,000-19,000 Tier Points 

Our second tier, Sapphire, offers even more shine than the perks of Jade. Sapphire represents those who’ve begun to dive into the beautiful blue depths of Venetian Rewards and found the treasures amongst it. Sapphire Tier Members unlock a range of rewards, including 1.25x slot point multipliers, complimentary early check-in and late checkout, and complimentary self-parking. 

tvr_rewards_ruby

RUBY

20,000-49,000 tier points

Tier Three, known as Ruby, is even more brilliant. In this tier one finds themselves bathed in the warm glow of this radiant gem, drawing inspiration from the rich history and opulence of Italian royalty. Ruby Tier Members enjoy slot point multipliers worth 1.5x more, receive a complimentary suite upgrade with late checkout, and special invited guest check-in.  

tvr_rewards_diamond

DIAMOND

50,000+ tier points

Tier Four of The Venetian Rewards program is Diamond, our pinnacle of extravagance that resonates with the grandeur of Italian palaces and the sparkle of Venetian jewels. Picture yourself in a world of unparalleled rewards, where the brilliance of diamonds reflects the exceptional benefits offered. Diamond Tier Members enjoy slot point multipliers worth 2x more, airfare and transportation, plus receive a complimentary suite upgrade, late checkout, VIP check-in, and even more. This top-tier experience aims to provide a radiant retreat for the most dedicated patrons of The Venetian Resort Las Vegas. 

LOGO     COLOR     TIERS     BRAND IN USE

TONE OF VOICE     THE PALAZZO

header_vr_logo-new125

LOGOS

The Venetian Rewards system is designed with a varity of logo lockups. Each lockup has a specific use case. The primary logo lockup is to be used in most cases but other orientations exist to provide flexibility in the system.

PRIMARY LOGO

VERTICAL

The primary logo uses a vertical lockup orientation. The mark should never be altererd in any way. Clear space is determined by the cap height of the 'E' in the wordmark.


MINIMUM SIZE

.375 in H

36 px H

tvr_rewards_secondary_vertical2x
tvr_rewards_secondary_horizontal_center_dna_12x

Primary Logo

HORIZONTAL Center

The horizontal center lockup orientation is to be used when less vertical space is available. The mark should never be altererd in any way. Clear space is determined by the cap height of the 'E' in the wordmark.


MINIMUM SIZE

.375 in H

36 px H

SecondARY LOGO

Horizontal Left

The horizontal left logo is to be used when less vertical space is available. The mark should never be altererd in any way. Clear space is determined by the cap height of the 'E' in the wordmark.


MINIMUM SIZE

.5 in H

48 px H

tvr_rewards_secondary_horizontal2x
tvr_rewards_tertiary_vertical2x

TERTIARY LOGO

Vertical

The tertiary vertical logo moves the placement of the Lion. See above for proper use cases. The mark should never be altererd in any way. 


MINIMUM SIZE

.375 in H

36 px H

GUIDING LOGO PRINCIPLES


Ventian Rewards brand marks have an endless number of ways that they could be USED INCORRECTLY. These examples showcase the only ways the marks were intended for use. DO NOT alter the marks in any way.  In extremely special circumstances where a mark must be altered for a unique print application, the application and design must be approved by (The Venetian Resort Creative Director/Lead Designer/Design Department Lead). 

tvr_rewards_dont01

DO NOT REFLECT THE LION

tvr_rewards_dont03

DO NOT USE LOGO AS A MASK

tvr_rewards_dont03_1

DO NOT REARRANGE THE LOGO

tvr_rewards_dont04

DO NOT MAKE MULTI COLORED

DOWNLOAD VENETIAN REWARDS FULL SUITE
asset-80

LOGO     TIERS     COLOR     BRAND IN USE

TONE OF VOICE     THE PALAZZO

header_vr_color-new125
TVR_MARK_BURGUNDY_RGB

VENETIAN ROSSO

PMS 7621 C 

RGB   164 / 4 / 4

CMYK   23 / 100 / 100 / 20

HEX #A40404 DIGITAL

HEX#A21D21 PRINT

VENETIAN FELT GREEN

PMS 357 C

RGB  37 / 84  / 58

CMYK   82 / 42 / 81 / 39

HEX #25543A  DIGITAL

HEX #27553B PRINT

VENETIAN STONE

PMS 9080 C

RGB  251 / 240 / 223

CMYK   1 / 4 / 11 / 0

HEX #FBF0DF

REWARDS ROYAL

PMS 274 C

RGB  31 / 30 / 86

CMYK   100 / 98 / 28 / 35

HEX #1F1E56


VENETIAN EMERALD

PMS 419 C 

RGB  4 / 17 / 7

CMYK   76 / 63 / 70 / 81

HEX #041107 DIGITAL

HEX #0F1813 PRINT

VENETIAN GOLD

PMS 10128 C       

RGB  187 / 139 / 51  CMYK   29 / 42 / 97 / 6

HEX #B28B33 DIGITAL

HEX #B38B32 PRINT 

VIEW THE Venetian resort COLORS
VIEW The Palazzo COLORS

COLOR Pairing


Venetian Reward's color palette can be used in any of the combinations seen here. 

tvr_rewards_color_cobinations
pattern_largewinged

Venetian Rewards Channel Markers  


1. LET IT SHINE

The story of Venetian Rewards is rooted in our gemstones. When we can, we like to sprinkle in some gem-related language or metaphors to give our voice a little extra sparkle. 


2. CLARITY IS KEY

We want Venetian Rewards to be as accessible and easy for our guests to understand as possible. So while the language should feel elevated, try to keep all the information presented as clear and simple as possible.


3. RESORT FOCUSED

When using our gem-related words, we want to keep them resort-focused. We’re making our guests' experiences shine, radiate, and be more brilliant not the guests themselves.

Headlines

asset-115-new
tvr_rewards_healdine02
tvr_rewards_healdine03
tvr_rewards_healdine04
tvr_rewards_healdine05
asset-100
VIEW BRAND ARCHITECTURE
asset-101

Back to top