Benvenuti!

The Venetian Resort Las Vegas is our re-imagining of a bustling Italian city. Within this escape, there is a predefined set of rules that ensure consistency, relevancy, and are recognizable when used in all forms of communication. This guide explains how to properly use all our brand assets, and covers logo usage, color systems, typography, and tone of voice. 

The Venetian Resort’s lockup is composed of three elements: the logomark, the wordmark, and the baseline “Las Vegas.” The element’s relationship to each other has been set for optimal legibility and must not be altered or modified. There are multiple orientations of the lockup for a variety of layout compositions.

LOGOS

PRIMARY Wordmark

HORIZONTAL

The horizontal primary wordmark is only to be used when vertical space is limited or when the brand mark is used separately from the wordmark to balance compositions. Clear space is determined by the cap height of the H in The Venetian Resort. The primary wordmark should not be altered in any way.

MINIMUM SIZE

.25 in H

12 px H

Vertical

The Venetian Resort entity logos are only to be used to signify specific offerings on the property. The marks should not be altered in any way. When creating future entity marks, names should always be set in Suisse Works Regular ALL CAPS. 

SINGLE-LINE ENTITIES

Beginning from the height of THE VENETIAN, the height of the entity name is set to 2x the height of THE VENETIAN. Leading is equal to the height of THE VENETIAN.

double-LINE ENTITIES

Construction is the same as the single-line entities except for the leading between the entity names. This leading is set to 75% of the height of THE VENETIAN.

MINIMUM SIZE

.375 in H

36 px H

HORIZONTAL

The Venetian Resort entity logos are only to be used to signify specific offerings on the property. The marks should not be altered in any way. When creating future entity marks, names should always be set in Suisse Works Regular ALL CAPS. 

MINIMUM SIZE

.125 in H

12 px H

GUIDING LOGO PRINCIPLES

The Venetian Resort brand and entity marks have an endless number of ways that they could be used INCORRECTLY. The below are examples of egregious design misuse. DO NOT alter the marks in any way. In extremely special circumstances where a mark must be altered for a unique print application, the application and design must be approved by The Venetian Resort’s Creative Director.

DO NOT reflect LOGOMARK

DO NOT USE LOGOMARK AS A MASK

DO NOT HIGHLIGHT V

DO NOT HIGHLIGHT SHIELD

TITLES & Headers

Stylistic treatments and flourishes should be used sparingly. 

ALL CAPS - Works best with short headlines. (~4–6 words) 

Sentence case - Works best for longer headlines. (4+ words) 

Stylistic italic flourishes - Use sparingly for the flourish to remain special and unique. For example, if you have a five worded headline you should not exceed three flourished letters. Only uppercase letterforms should be styled, not lowercase. Please be careful about the awkward kerning caused when using these flourishes. You should never put two flourished letters next to each other or above and below each other. Flourishes should always be hung as you would punctuation when centering and aligning type. 

SUBHEAD / BODY / Caption

SUBHEADS & CAPTIONS

Case: ALL CAPS

Tracking: 80 pt–200 pt

Weights: Bold / ExtraBold / Black

BODY 

Case: Sentence

Tracking: 10 pt–80 pt

Weight: Up to Medium

WEB SAFE FONTS

Safe to use in email campaigns and any default fonts for web use.

The VENETIAN RESORT LOGO & ENTITY FONT

The Suisse Works typeface is only to be used in ALL CAPS to create future Venetian Entity logos and wordmarks. Suisse Works is not permitted outside of The Venetian Resort entity logos and wordmarks. There should never be any other application of this typeface within The Venetian Resort’s marketing materials. 

Typographic Examples

The examples to the right are references for ratios of scale between Romie and Brother 1816 in various placements. 

GUIDING typographic PRINCIPLES

The Venetian Resort brand typeface should be used appropriately to maintain a consistent hierarchy. The below are examples of egregious design misuse and should be avoided.

DO NOT Over flourish

DO NOT FORGET TO ”HANG” FLOURISHES

DO NOT USE BROTHER for HEADLINES

DO NOT USE ROMIE for BODY COPY

The Venetian Resort color palette is the default palette across all marketing materials. The colors are organized to show a hierarchy based on the scale of the color block. Physical proofs must be reviewed and approved before final print production to ensure colors are produced accurately.

EMERALD IS THE NEW BLACK

Venetian Emerald is the darkest color available in our palette. Therefore, we should always use our Venetian Emerald in places requiring black.

THE WINNING PAIR

Venetian Burgundy is the primary color, while Venetian Stone is our primary light color. Venetian Rosso and Venetian Crema are meant to support our primary colors.

Play When It’s Hot

As the name implies, Venetian Hot Dice is a limited accent that should be used sparingly or in those special instances when everything is aligned. 

VENETIAN EMERALD

PMS 419 C 

RGB  4 / 17 / 7

CMYK   76 / 63 / 70 / 81

HEX #041107 DIGITAL

HEX #0F1813 PRINT

VENETIAN FELT GREEN

PMS 357 C

RGB  37 / 84  / 58

CMYK   82 / 42 / 81 / 39

HEX #25543A  DIGITAL

HEX #27553B PRINT

VENETIAN SEA GLASS

PMS 344 C

RGB  174 / 217 / 175

CMYK   33 / 0 / 39 / 0

HEX #AED9AF DIGITAL

HEX #AED980 PRINT

VENETIAN GOLD

PMS 10128 C       

RGB  187 / 139 / 51  CMYK   29 / 42 / 97 / 6

HEX #B28B33 DIGITAL   HEX #B38B32 PRINT                

VENETIAN HOT DICE

PMS 485 C         

RGB 238 / 34 / 39  CMYK   0 / 99 / 97 / 0

HEX #EE2227 DIGITAL

HEX #ED2127 PRINT              

the following images are for internal purposes only and not for external distribution.

Suites

OOH

Door Hang

Merchandise

Team Members

Casino