These guidelines exist to ensure the Englobe brand appears in a consistent, uniform and clear manner to all its different audiences and across all its brand communications and platforms. In the following pages, you will find Englobe’s core brand elements and how to apply them. It is critical to bring the same degree of radical caring that characterizes all our actions to the application of these guidelines. By doing so, we will always look and sound like a distinct and united brand, with inspiring values and a sustainable vision.
While these guidelines are mobile accessible, they are optimized to be viewed on desktop.
Content
①
Manifesto
②
Blueprint
Vision
Mission
Values
Brand personality
Tone
Brand pillars
③
Englobe logo
④
Colour palette
Typography
Video
Imagery
Graphic elements
⑤
Templates
Business cards
Vehicules
Personal protection equipment
Branded clothing and objects
⑥
OHS Manifesto Video
OHS Document Library and templates
Brand positioning
MANIFESTO
The world is not
a commodity.
Today, society is infinitely complex with new challenges to overcome, but also opportunities to make the world a better place.
There is no magic wand. Although some companies might try to act otherwise. The last thing the world needs is another empty overpromise. We believe that in order to nudge things in the right direction, it takes special care.
At Englobe, we care deeply about tangible, practical change that makes the future better. It’s more than a dream. It’s our duty.
We exist to help our clients and our communities build sustainability. Every project counts. Every day.
Our drive is rooted in three things.
Our relentless care for creating impact.
Our dedication to be a trusted partner.
Our work “in the field” alongside our communities.
We go above and beyond to make it happen. Because we care. We take on the responsibility of being great actors of change.
How will you define your legacy?
Brand
foundation
The attributes of our brand are the lens through which our customers experience us. All that we create, say and do should be inspired by our brand foundation.
BLUEPRINT
EMPLOYEE PROMISE
Lead your own path of purposeful impact andcollectively take care of our legacy.
CLIENT PROMISE
We’ll guide the creation of tangible, purposeful value for your projects.
Vision
Build a sustainable future, one project
at a time.
MISSION
Excel in projects through strong relationships and relentless care to effect positive, tangible change.
values
Radical Caring
We care about our communities, our teammates and, of course, our clients. We may not be the first company to take our clients’ interests to heart, but our dedication is singular and our service is customized. We care that clients feel in good hands. Health and safety always comes first. It’s not about statistics, it’s about how much we care for one another.
Empowering Transparency
Transparency is empowering. It generates trust, both internally and externally. We take pride in being ethically unyielding and honest, in inspiring trust by saying what we mean and doing what we say and taking responsibility for our actions.
Optimism first, always
We know that only the positive, the solution-driven ones can truly bring change.
When facing a challenge, we don’t come with “buts,” we come with “what ifs.” We leave negativity out and think positive first. Our best work is about great attitude, authenticity and meaningful relationships.
All for one, one for all
We value ideas over hierarchy. We believe that the best ideas can come from anywhere, from anyone. We work with a common goal of constantly improving and developing ourselves, so we can become better as individuals, as teams and as a company. We are better together, in an inclusive environment where diversity makes us stronger.
Positive intrapreneurship
To us, being entrepreneur is a default mindset, a hard wired desire to improve things. We take pride in doing things right, with creativity and efficiency. Enabling value creation for clients and communities is why we give our people autonomy. And we are accountable for what we do. Our ownability is our drive to have a tangible impact.
BRAND PERSONALITY
Driven
Humble
Inquisitive
Sharp
Creative
Tone
Writing Style Guide
A writing style guide is available to guide you to write brand documents
Brand pillars
Caring Approach
→ Holistic approach to resources, whatever the resources or project → Long-term vision for sustainable communities → Environmental division to regenerate the Earth → A “do the right thing” mentality across all divisions and offices → A group of talents united by set of soft skills (e.g., humble, helpful, respectful, diligent, compassionate) → Emphasis on a humane, caring culture with traditions
Tangibility
→ Expertise and credibility in the field → Strong emphasis on actionable solutions → No bullshit approach → Experts driven to make a tangible impact → A down-to-earth leadership team that dreams about using Englobe expertise to build a better world
Strong Relationships
→ The “nice” factor: being positive, living to serve our clients, to the point of self-sacrifice → A collective, a global firm with a local footprint → Active in a range of regions and countries (polycentric model) → Presence in more regional areas is a key component of our DNA; Englobe is not an inaccessible brand in an ivory tower → Relationships with partners on sites and in communities to gain insights → Solid, tight relationships with clients that allow us to act nimbly and go deep → A strong will to behave like a collective of empowered entities with autonomy and clear alignment on our corporate vision
Knowledge Diversity
→ Breadth and depth of expertise to answer diverse needs → The aspiration to become a true one-stop shop → The capability to realize both small and large projects → A company culture that encourages knowledge sharing → Understanding of a variety of markets and regions
Logo
As a core brand element, it is important to use our logo properly across all applications.
This section outlines basic usage guidelines, ensuring that the Englobe brand maintains visual integrity.
Englobe logo
The E is at the centre of our universe.
E → for Englobe
E → for Earth
Where everything radiates outward from our solid core, symbolizing cause and effect. It represents our legacy, growth, sustainability and positive effect on all future generations to come.
Logomark
The logomark’s lines have been optimized for use on light backgrounds.
A unique reversed version was created for use on darker backgrounds.
Our logomark may be used in isolation outside of the full logo lockup in specific instances when necessary.
Hover over image to see reverse.↘
Lockup
Our logo is our most important brand device.
The Englobe logo is a visual shorthand that represents our organization. The customized typography is streamlined and confident, with the friendly use of lowercase letters.
The hierarchy between the logotype and logomark has been carefully considered and should not be altered.
IMPORTANT →
We will use this form of the logo as we build and establish our brand awareness.
Safety area
For maximum impact, the brand’s logos are always surrounded by a safety area, an empty space in which no other element appears, that is equal to the letter “e.”
This space also marks the minimum distance the logos must be placed from the edge of the material on which they appear.
Usage
The Englobe logo comes in three types, depending on the specific context:
① Lockup
② Logotype
③ Logomark
See the “Application” section for various examples of their use.
IMPORTANT →
Use the button below to download the graphic files for the different logo types.
Minimum size
To ensure the logo is sufficiently visible, the minimum sizes listed below must always be respected :
Lockup 1.25" (3.18 cm)
Logotype 0.8125" (2.06 cm)
Logomark 0.3125" (0.8 cm)
Colours
The different elements making up the Englobe logos should appear in the official colours shown here whenever possible.
Black and white versions are also available. They should only be used when the type of printing does not allow for the use of colour.
Incorrect usage
Englobe logos must maintain a consistent appearance in all communications to ensure a strong brand identity. Changes to the logos’ composition and appearance, as shown in the examples here, are prohibited.
Cropping
In order to maintain its integrity, you may not apply cropping to any part of the Englobe logo.
The logomark, on the other hand, may be cropped starting at the first horizontal bar, as illustrated here.
Brand
system
The Englobe identity platform is human and inclusive, and invites individuals, companies and governments to participate in our mission to affect positive, tangible change. It speaks in a language that is credible and concrete, yet fresh and never dry.
Always use assets downloaded from the following library.
Colour palette
Our brand colours have been carefully selected to visually harmonize our joyful personality and technical expertise. The colour breakdowns provided here capture the emotional intent of our palette and allow a consistent relationship across digital and printed applications.
IMPORTANT →
Colours are presented in a way that reflects their importance in communications.
Typography
The official brand font is TT Hoves.
This technological-style, geometric sans-serif typeface perfectly expresses Englobe’s graphic identity.
The name itself comes from an abbreviated combination of two words: horizontals + verticals (ho+ve), a nod to the dominant vertical and horizontal strokes that define the typeface’s design.
TT Hoves
TT Hoves is used across all brand experiences. It speaks both internally to our team and externally to clients and partners. It is used for a large portion of printed and digital materials (digital signage/OOH, etc.), including body copy and calls to action.
IMPORTANT →
TT Hoves is used under licence. Only the immediate design team/individuals with desktop licences have access.
Usage
The brand’s font is used in the three weights, illustrated here:
Regular for body copy
Medium for headlines
Demi Bold for emphasis
Alternatives
When TT Hoves is not available, Google font DM Sans can be used. In the case of PowerPoint and similar programs, if DM Sans is not available, switch to Microsoft Sans font.
IMPORTANT →
Never use these alternatives for the Englobe website or official brand communications.
VIDEO
With our online content increasing, it is more important than ever to ensure the Englobe brand is consistently presented in videos.
Basic guidelines
Our video approach is editorial, similar to documentary filmmaking and journalism. We want to communicate a modern feeling and invite viewers to participate in our mission to affect positive, tangible change.
At the start of a project, be sure to provide the production team with all required brand elements: vector logos, fonts and colour codes.
The diagrams presented here set out the guidelines for a headline panel layout, a lower-third headline and the position of the animated signature.
Animated logo
The Englobe brand must come across clearly in company videos.
The signature appears as shown here, either at the beginning or end of the video.
IMPORTANT →
Do not try to reproduce this animation. Always use the electronic versions provided.
imagery
Englobe imagery shows the way we see the world and our place in it. Consistent application of the rules governing this imagery will contribute to the vitality and clarity of the Englobe brand.
Photography
Our photography sets the scene or creates a context for the transformational conversations we want to have. It demonstrates our interest in the world around us and the positive effects we’re working to achieve.
Portrait
Daring partners
Portrait shots allow us to highlight Englobe’s individuals, clients and teams, to capture their character and focus on the unique personalities and perspectives they provide.
IMPORTANT →
During photo shoots or when searching photo banks, keep the following in mind:
— Stay in the field
— Documentary-style approach
— Capture natural, authentic poses
— Gender diversity and ethnicity
— Avoid front flash.
Hover over photos to the right to see examples taken from sources other than Englobe’s image bank. →
Access the Englobe photos by clicking on the button below
Reportage
Working world
Every day, our work exposes us to different businesses, cultures, geographies, economies, fields and industries. In return, this exposure enriches us and inspires our thinking. We proudly present the world as it is.
Our approach is editorial, similar to documentary filmmaking and journalism. We use both wide and closeup shots of environments and scenes from Englobe’s world. The result images feel like frames from a film – dynamic and moving in their portrayal of our role in society. We are seen as avant-garde actors at the heart of it all.
Hover over photos to the right to see examples taken from sources other than Englobe’s image bank. →
Access the Englobe photos by clicking on the button below
Iconography
Custom-made icons reflecting Englobe’s identity can be used in a wide variety of applications, from presentations and websites to brochures and reports.
Please remember to respect the icons’ proportions. They should never be used as illustrations.
IMPORTANT →
The icons are based on a very specific layout.
Download the source files to create new icons that comply with the graphic standards.
To access sources files (.ai), please contact the brand team.
graphic elements
The Englobe brand speaks within a specialized, precise and refined visual universe. Graphic elements that help bring the Englobe brand to life, along with examples showing their use, are provided here.
Ripple effect
Englobe’s actions positively impact the world that surrounds it. We have created a concentric shape that illustrates this radiating effect.
Basic guidelines
①
The concentric circles, ranging from a minimum of three to a maximum of four, are spaced at an equal distance.
②
It is also possible to crop the concentric design along a half-circle axis.
Approved images with ripple effect are availables in the Englobe photo bank.
Connectors
We are proud to do things right, in a symbiotic relationship with our clients and our community. This idea of connection is illustrated by the typographic treatment of certain texts.
Basic guidelines
This graphic element can be very useful for associating complementary words.
The connecting line must have the same thickness as the typography it accompanies.
Hover over illustration to the right for explanation of thickness.
→
IMPORTANT →
Do not overuse this connecting device. It is recommended to reserve it for short copy, as shown here.
Textures
You can also use textures from the Englobe logomark. These graphic elements contribute to strengthening both the brand image and its presence in its environment.
Usage
The textures can be used as a backdrop for certain communications or to skin spaces.
Cropping
The textures are created by tightly cropping the Englobe logomark. The result is visually abstract and graphically linked to the brand.
Applications
In this section, you will see the Englobe brand identity put into practice in various contexts. The applications shown are meant to be both instructive and inspirational.
In the end, each touchpoint is an opportunity for the brand to shine and connect our people, clients and our communities to its positive, caring and transparent nature.
Templates
All new templates, including some not listed below, can be downloaded here.
To get password access, please contact the brand team.
PowerPoint
Proposal template
Curriculum vitæ
Business cards
To order Business cards, please contact Real Estate Management and Procurement (REMP) team
Electronic signature
Electronic signature will be available in January 2022
Vehicles
For all questions about Vehicules, please contact Real Estate Management and Procurement (REMP) team
Personal protection equipment
To order PPE, please contact Real Estate Management and Procurement (REMP) team
Promotional branded clothing or objects
To order branded items, please contact Real Estate Management and Procurement (REMP) team
Health & Safety
Health & Safety Works Here
Safety is something that we foster everywhere. All the time.
Everyone’s safety is everyone’s business. Because we’re all in this together. And it’s together that we are able to make a difference.
We embrace a zero incident mindset while making sure our health
and safety practices improve each day.
Because when people care, things get better.
Health & Safety logo & graphic assets
The Health & Safety works here platform follows Englobe's general branding standards with specific graphic elements: logo and chevrons, as well as using a selection of colours from the Englobe colour palette.
Typography
The OHS branding uses the same trypography styles and fonts as the full Englobe brand.
The official brand font is TT Hoves.
This technological-style, geometric sans-serif typeface perfectly expresses Englobe’s graphic identity. Read more about the brand family.
Photography
The OHS branding follows the same photography and imagery guidelines as set out for the full Englobe brand. Read more about the photography guidelines.
Specific Personal Protection Equipement (PPE) are accessible by clicking on the button below.
Templates
A library of Health and Safety documents are available for your use. You can find the full library on the brandpad.
Templates include PowerPoint, email templates, bulletin board assets, approved PPE imagery, the manifesto video, and more.
PowerPoint
Microsoft Word templates for a OHS Newsletter, Alerts, and Program Guide.
Health and Safety icons
OHS Bulletin Board signage
OHS Posters
Site Signage
Site specific signage must follow the proper Englobe branding. The OHS branding does not apply to these types of signs. For more questions about site signage, please contact the REMP team.
Contact us
For all questions concerning the Englobe brand or this guide, do not hesitate to contact us.
Sheena Larson