Welcome to the
Celerity brand platform
These guidelines will give you everything you need to create and maintain Celerity assets. It will show you how to use our brand assets effectively and maintain our visual language across every touchpoint.
Together let's unleash the possible.
Our logo
The Celerity logo is an expression of who we are, and what we do. Representing the close partnerships that we build with our customers as well as reflecting our belief that great technology powers the possible.
How to use our logo
The safe area around Celerity's logo ensures no content, document edges or images will impact the presence of the brand.
Do not
→ Change the colour of the logo
→ Put text or images within this safe area
→ Place the logo too close to the edge of a document
→ Place the logo on any other angle
Our monogram logo
The infinity 'CE' can be used as our monogram logo. Only use this logo if the Celerity brand has already been established within the customer journey or where Celerity is written clearly next to it. For example, as a social media icon.
The 'CE' can appear in all our colours as long as the contrast is enough that it complies fully with accessibility guidelines.
Infinity loader
Our infinity loader is an eye-catching animation that can help bring movement into presentations, typically at the end of a video or animation sequence. The loader can also be used within a PowerPoint to add viewer intrigue.
Our typography
Our primary brand font is Founders Grotesk. It defines our personality in both our customer-facing collateral and within our products and services. The font is available in many weights but try to limit the use to a maximum of three weights on any one particular asset (see below). When the font is not supported, for instance in Word or PowerPoint, we use Bierstadt as the replacement.
Founders Grotesk Bold
Header Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#£$€%6&*()_+=,./<>{}
Founders Grotesk Medium
Subheader Font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#£$€%6&*()_+=,./<>{}
Founders Grotesk Regular
Body Copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#£$€%6&*()_+=,./<>{}
Our colours
Our PowerPoint template
This document should be used as a template for all company presentations. If the presentation does not include a template format that you require, please contact Celerity Marketing who will be happy to assist.
Celerity beam
The Celerity beam is a core component of our brand. It's designed to create a feeling of movement and energy and should be used sparingly to create maximum impact. It can be used as a background or as a stand-alone graphic, see examples below.
The beam is designed to be used sparingly to create maximum impact. It can be used as a graphic or as a placeholder for imagery (see below).
How to use our Celerity beam
For the Celerity beam to achieve maximum impact, it must be used sparingly and only where appropriate. To achieve a feeling of speed and motion, ensure that all the angles are less than 90 degrees. The beam should always feel like it’s travelling in a positive direction. Always ensure there is at least one colour in the gradient that is of high contrast to the background.
Always
→ Ensure that the beam is bleeding off at least one edge of the design
→ Make sure that the beam is of high contrast to the background colour
→ Create the gradient using only Celerity colours
→ Make sure that the beam feels like it is travelling out of the design
Do not
→ Use more than one beam on any asset at a time
→ Place the beam in the center of the page as if its floating
Our photography style
Our photography style has been designed to create intrigue. It’s deliberately abstract to enable room for interpretation and to pique the interest of our customers.
Photography in use
The abstract imagery can be placed within our Celerity beams to add a level of dynamism to your design. Always ensure that when inputting an image into a beam that one end becomes more transparent. This will help retain the sense of movement.
Our icons
Our icons have been developed to reflect the fast moving yet friendly nature of our brand, utilising our bright colours and soft edges. If creating new icons, always ensure that they follow the same style and adhere to the assigned colours within the areas of business.
Contact
marketing@celerity-uk.com