Always write in a way you would tell a story. Be warm and inspiring, include adjectives that brings a certain flavour to the cause you are writing for.
Pier 42 – your choice of cocktails from the original ships – refreshed with a contemporary twist (words as refreshed and twist are often used when speaking of cocktails and beverages)
The Gym – Sporting a full-sized boxing ring and anything else that’ll get your blood pumping. (Sporting and get your blood pumping creates a vision of what you can expect to find at the gym)
Remember this when writing for Amerikalinjen:
People don’t always remember what you say or even what you do, but they always remember how you made them feel.