This is Zults visual identity, guidelines
and assets.
Updated April 2024
Contents
Intro
Zults is a med-tech app designed to make the exchange of sexual health information easier and shame-free. Our innovative digital solution is designed to empowering individuals to take control of their sexual health. With Zults, you can seamlessly access and share sexual health 'rezults', fostering open communication and informed decision-making.
Logo
The name "zults" is a combination of two words - "results" and "zest".
The name "zults" embodies the essence of our med-tech app in a succinct and impactful manner. It seamlessly blends together the concepts of "Zest" and "Results" to encapsulate our core values and mission.
The first part of the name, "results", represents the core purpose of the brand, sharing test results. Also by incorporating "results" into the brand name, zults emphasizes its commitment to providing solutions that deliver tangible outcomes for its users.
The second part of the name, "zest," adds a sense of archivment, It represents the excitement that zults aims to inspire in individuals when they share their results. The word "zest" also conveys the idea of a good experience, highlighting the brand's dedication to making the journey towards sharing their test results an engaging and fulfilling one.
Base image: Positive version
Hover image: Negative version
The name Zults is catchy and memorable. It has a unique and contemporary sound that sets it apart from generic names often associated with test results. The brevity of the name also adds to its simplicity, making it easily recognizable and accessible to a wide audience.
Moreover, the name Zults evokes a sense of innovation and technological prowess. The "Z" sound imbues a futuristic and electric quality, hinting at the advanced technology integrated into the app's functionality. This technological aspect adds depth to the brand identity, positioning Zults as a cutting-edge solution in the realm of sexual health information exchange.
Overall, the name Zults symbolizes the brand's commitment to delivering exceptional outcomes on sharing test results while infusing the process with a sense of archivment.
Do not
→ change this logomarks or icomarks in anyway.
Clear Space and Minimun Sizes
There is a required minimum padding of 30px around all zults logos in all cases. The logo should never be scaled smaller than a length of 100px and height of 30px.
Positive Associations: Rainbow colors are often associated with positivity, diversity, and inclusivity. By incorporating these hues into the 'rezults' card, the brand conveys a message of acceptance and empowerment, fostering a welcoming and inclusive environment for all users.
Memorability: The use of vibrant, rainbow-like colors enhances the memorability of the 'rezults' card. The striking visual impression created by the gradient background ensures that the brand remains memorable and distinct in the minds of users, making it more likely to leave a lasting impression.
Symbolism: The rainbow gradient also symbolize transformation, aligning with the app's mission of transforming the way people talk about their sexual health. This symbolism adds depth to the brand identity, resonating with users on an emotional level and reinforcing the brand's values and objectives.
App Icon
Neue Metana
Neue Metana is a modern minimalist design typeface with geometric type and more feature alternative character. there include some ligature. It is inspired by hype and urban design – a font suited for lifestyle with trend design. It was designed to be versatile, to blend in your design with light through bold weights add touch a lot of personality.
It was design to be versatile, to blend in your design with light until – Bold it’s weight to touch a lot of personality.
Montserrat
Secondary Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Neue Metana
Primary typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Transfer your /off puttin'/ medical results into /good lookin’/ shareable 'rezults'.
Transform medical results into
shareable 'rezults' via app transfer.
Change the way you talk about your health.
"We aim to use technology to make conversations about sexual health status easier and shame-free."
Georgia Di Mattos | CEO & Co-Founder
Primary Colors
Our color palette is anchored by two primary colors, pale purple and dark purple which serve as the cornerstone of Zults visual identity.
Black and white also play pivotal roles in our primary palette. Black brings a sense of boldness and contrast, while white offers purity and simplicity, allowing for striking visual compositions and clear communication.
Please ensure you are using the right values for both RGB and CMYK, as colours will appear different and create inconsistency if incorrect.
Pale Purple
Plain Black
Dark Purple
Plain White
Secondary Colors
Complementing our primary colours our secondary colours includes: pale lilac, pale grey, cool grey, and blue grey, each carefully chosen to enhance our palette's depth and appeal.
Please ensure you are using the right values for both RGB and CMYK, as colours will appear different and create inconsistency if incorrect.
Pale Lilac
Cool Grey
Pale Grey
Blue Grey
Tone of voice
We choose words like or that are:
→ Practical
→ Secure
→ Easy
→ Simple
→ Convinient
→ Responsible
→ Efficient
→ Tech-savvy
→ Digital
→ Instant
→ Users
We refrain from using words like or that are:
→ Community
→ Members
→ Badge
→ Clean (in the context of negative STI results)"
→ Fearmongary
→ Pessimistic
How we talk is how
we are perceived.
Our communication reflects who we are. We believe in sharing meaningful instead of fearmongary health insights to captivate attention. When we speak, it's with clarity. Our writing is concise, using straightforward language to convey our messages. Zults tone of voice captures the essence of clear, easy, informative communication.
#sharezults
Photography style
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Do not
→ This
→ This
→ This
Assets
eWellness Limited © 2019