MISSION
PASSion. family. forever.
WORLD FAMOUS TATTOO INK is all about three key values: Passion, Family, and making a lasting impact - that’s what we mean by “Forever.” And when it comes to our products, we’re all about quality with a focus on empowering artists to create tattoos that will forge a legacy of their own. We’re not just in it for the moment; we’re here to make a mark that sticks around.
PURPOSE
Our brand is driven by the values of Passion, Family, Forever – our declaration to ensure that artists are empowered to create tattoos that will leave a legacy and commit to doing what they love for a lifetime. We aim to create ink with unrivaled performance for endless inspiration, helping artists grow to new heights far beyond their imagination. Our commitment to safety extends to developing ink that not only fuels endless inspiration but also prioritizes the well-being of both artists and clients.
VISION
Our vision is clear: to provide tattoo artists with unparalleled performance and endless inspiration.
POSITIONING
With World Famous ink, experience unrivaled performance and inspiration. Our STEEP COLOR COLLECTION offers a diverse and wide range of inks that will elevate your work to a new level of brilliance.
Vibrant, with a full palette that strikes the perfect balance - but it doesn’t stop there. We also ensure long-lasting saturation, so your creations can stay as vivid as the day you inked them.
Passion. Family. Forever.
In the early stages of his career, Lou Rubino experienced the fast-paced world of tattooing in a high-volume shop. A well-respected entrepreneur who actively supported artists, Lou had a front row view of the ever-changing landscape of tattoo culture. Making sure ink could keep up with explosive ideas, he wanted to bring generations of knowledge and experience from tattooing - and pack it in a bottle. In 2012, World Famous was born.
The ink line was first produced in Lou’s hometown of Long Island, NY, then moved to Fort Mill, SC in 2018. Now, World Famous boasts over 200 highly pigmented tattoo inks to match the skills of anyone who aspires for greatness. It is the ink choice of renowned award-winning artists around the globe. World Famous has transformed the way people perceive and get tattoos. Always striving to enhance the world of ink for artists and their clients, World Famous not only keeps up with the industry’s constant changes, but also brings fresh and innovative ideas to ensure that this artform remains resilient for a lifetime.
Lou continues to bring World Famous to new heights with groundbreaking endeavors, including the first EU REACH compliant ink line to market, World Famous LIMITLESS in 2021. He built the most proficient manufacturing facilities to produce ink of the safest and best quality, surpassing industry standards. And added a partnership with Virgin Voyages to create Squid Ink, the first-ever tattooing studio aboard cruise ships. Those are just a few ways World Famous has been at the center of pop-culture relevance.
Lou couldn’t be prouder to be part of something that will leave a lasting legacy in the history of tattooing and continues his commitment to create ideas that stand the test of time.
BRAND PILLAR 01
PEAK PERFORMANCE
How do we dominate across the globe? Our high performing inks are heavily vetted by chemists and industry professionals to ensure top performance and long-lasting results. Everyone else is playing catch-up.
BRAND PILLAR 02
Creating freely
Tattooing should have no borders. We partner with the top names in the industry for feedback, testing, and collaborations to ensure we have a wide range of colors that are compliant with global standards. Because artists are at the center of everything we do.
BRAND PILLAR 03
RESPECT
We’re built on family. That means respecting what each artist brings to the table and honoring the world of tattoo as an artistic form of expression.
LIMITLESS
PRODUCTS FOR ARTISTS AROUND THE WORLD
Everyone deserves to create freely. Our LIMITLESS line of inks are made to comply with industry standards around the globe, including REACH regulations and BVL registrations, while still maintaining the same robust quality of inks artists know and love. We boast a record of continuous safety and compliance, allowing artists to tattoo without limits.
WE ARE
Casual and upfront. We’re speaking as an artist to an artist. We are veterans leading an industry, but we started our business knowing all about the grind.
BRAND PERSONALITY
DIRECT
We are straightforward and candid. We know our artists’ time is valuable; we respect that time and get straight to the point.
CONFIDENT
We know we have the best product out there and supply the ink to the best artists in the world. The talent of our Pro Team and in-house team knows no bounds.
VOICE
Confident, but compassionate.
Influenced by culture and the world around us.
Bold, fearless, and unafraid. We go where no one has gone before.
TONE
We are confident, but not cocky.
We are loyal, but always inclusive.
We are modern but respect our roots.
We are bold, but don’t take ourselves too seriously.
Passionate
We love and are excited about everything tattoos; from the art to the artists that we bring into our family.
PERSONALITY
Our brand starts and ends with the artist.
We are LOUD and take pride in repping our brand.
We love color and appreciate the detail of black and grey work.
We are bold – we never back down from a challenge.
We set the standard for what real art should be.
We value family - at home, at the studio and at work.
We strive to be dominant at every level.
LOGO SYSTEM
The World Famous brandmark must be uniform throughout all of its applications. The graphic integrity of World Famous Tattoo Ink and identity elements are governed by the consistent use of established standards and observed in all communications with our vendors, affiliates, and the general public.
The only variations to the World Famous brandmark are:
- The 'On Black' iterations. Where the black swash is a dark grey to stand out on a black
background.
- Single color iterations.
These variations adhere to the same best practices and should be used to accomplish the same brand message.
Alterations to the World Famous brandmark are prohibited. The logo must always be displayed at a large enough size to be read clearly.
CLICK TO ACCESS LOGOS
LOGO CLEAR SPACE
To ensure the World Famous logo is clearly registered by the audience, it should always be surrounded by a minimum area of space.
A margin of clear space equivalent to the height of the word “INK” is drawn around the logo to create the invisible boundary of the area of isolation.
LOGO USE
These examples show how to use the brandmark on top of an image. It is important to protect the legibility of the brandmark. Do not use images that are too high in contrast or images that are too busy. If the brandmark does not stand out, revisit the image selection, the overall design, and / or the positioning of the brandmark over the image.
If you have a photo that is too high in contrast, we encourage you to place a transparent black layer on top of the photo set at 50% - 65% opacity
These examples show how to use the brandmark on top of an image. It is important to protect the legibility of the brandmark. Do not use images that are too high in contrast or images that are too busy. If the brandmark does not stand out, revisit the image selection, the overall design, and / or the positioning of the brandmark over the image.
If you have a photo that is too high in contrast, we encourage you to place a transparent black layer on top of the photo set at 50% - 65% opacity.
LOGO DON’Ts
When using the World Famous logo, do not modify the logo in any way and be mindful of background colors. Demonstrated here are examples of forbidden modifications.
COLOR BREAKDOWN
TYPOGRAPHY
ARBORIA
Arboria is the primary font for use on all communications and materials from World Famous. Use Arboria for any header, sub-header, body copy, and footnote texts. Text should always be set with a leading of 20 pt+.
Arboria is the primary font for body copy and text should be set in sentence case Arboria Book. Sub-head texts should be set in ALL CAPS Arboria Black.
Body Copy and Sub-head texts should appear no smaller than 8pt in print to ensure legibility.
Footnotes, product bullet points, and How-to-Use texts should be set in Arboria Book and appear no smaller than 6pt in print.
Arboria Bold is useful when you want to emphasize a certain word, phrase, or link.
Arboria Book Italic
Use Arboria Book Italic to accent or call attention to key words within sub-head, body copy, and small type. Use the typeface style as an accent to Arboria but not independent of supportimg texts or display copy.
TYPOGRAPHY
BEBAS NEUE
Bebas Neue is the secondary font and should be used for short headlines, wild postings and in-store signage to capture attention and provoke the marketing
call-to-action.
It should be set in large size in relation to the boundaries of the composition. Bebas Neue should always be set in ALL CAPS.
STYLED
PHOTOGRAPHY
Hero products shot with minimal props. Elemental, bold but simple, punched up use of light.
UGC PHOTOGRAPHY
Artist healed work User Generated Content - UGC) should be shown on clean backgrounds where the artwork is in focus, in good lighting and accurate color resprentation is shown.
The artist should always be credited by either name, social handle or both.