Content
Welcome to the WonderCow Brand Guidelines!
This guide keeps WonderCow looking and feeling our most wonderful across all communications. By staying true to our values and mission, we ensure our brand stays strong, consistent, and true to the WonderCow spirit.
01 Brand Overview
02 Brand Identity
03 Visual Identity
04 Products & Quality
05 Communication
06 Download Assets
01
Brand
Overview
1.01
Brand Story
Rob, a 7th-generation dairy farmer, and his wife Erica founded WonderCow after seeking a natural way to heal their daughter’s health. After struggling with recurring ear infections, antibiotics had weakened her gut and immunity. Rob knew colostrum's benefits, and added it to her diet. It transformed her health, energy, and mood. Inspired by the results, it became their mission to share colostrum’s power with families everywhere through WonderCow.
1.02
Mission Statement
At WonderCow, we harness nature’s superfoods to nourish and empower healthier lives. Our mission is to give—through joy, knowledge, and nutrition—helping people and families thrive. “Dear friend, I pray that you may enjoy good health and that all may go well with you, even as your soul is getting along well.” – 3 John 1:2
Rob's grandfather, pictured right on their CA dairy.
1.03
Vision
WonderCow envisions a world where every family thrives with the power of colostrum and high-quality bovine products. We strive to make these natural superfoods a trusted part of everyday wellness, supporting gut health, immunity, and vitality. Through innovation, transparency, and sustainability, we’re inspiring a future of natural healing for generations to come.
1.04
Core Values
1.05
Our Team
02
Brand
Identity
2.01
Who we are
At WonderCow, we’re all about real wellness, real ingredients, and real family values. Born from seven generations of dairy farming, we know firsthand the power of nature’s superfoods—especially colostrum and high-quality bovine products—to help people thrive.
We believe feeling your best starts from the inside out. That’s why we create clean, nutrient-packed supplements that support gut health, immunity, and overall vitality. No gimmicks, no shortcuts—just pure, powerful nutrition we’d proudly give to our own families.
WonderCow isn’t just a brand; it’s a way of life—one that’s rooted in nature, backed by science, and made to help you live wonderfully every day.
2.02
Brand Keywords
Natural
Nourishing
Wholesome
Pure
Vitality
Wellness
Sustainability
Transparency
Trustworthy
Authentic
Family
Heritage
Generosity
Innovation
Quality
Superfoods
Joyful
Wonderful
2.03
Brand Pillars
2.04
Audience
The WonderCow audience is made up of health-conscious individuals who are passionate about natural wellness, gut health, and immune support. They seek high-quality, science-backed nutrition to enhance their overall well-being and optimize their daily performance.
Wellness Enthusiasts
Those who prioritize holistic health, clean ingredients, and natural supplements.
Mothers & Families
Parents who want immune-boosting and gut-friendly solutions for themselves and their children.
Athletes & Active Individuals
People looking for faster recovery, muscle support, and performance enhancement.
Biohackers & Longevity Seekers
Individuals who focus on cutting-edge nutrition to stay ahead of aging and inflammation.
Farm-to-Table Advocates
Consumers who value transparent sourcing, sustainability, and farm-fresh ingredients.
03
Visual
Identity
3.01
Primary Logo
The WonderCow logo has been created to be a unique and ownable asset, for our brand, and one that captures the essence of our visual and verbal brand language.
Clear Space
The image below shows the minimum clear space for positioning the primary logo. The clear space is created using the w from the logo rotated 90 degrees.
3.02
Logomark
3.03
Color Palette
Sky
Rain
Midnight
Bad Moo-d
Milk
Cream
Golden
Sunny
Pasture
3.04
Typography
Gelica
GELICA REGULAR
AaBbCcDd12345
GELICA SEMI BOLD
AaBbCcDd12345
GELICA LIGHT ITALIC
AaBbCcDd12345
Quicksand
quicksand REGULAR
AaBbCcDd12345
quicksand bold
AaBbCcDd12345
3.05
Photography
WonderCow’s imagery is bright, clean, and uplifting, with subtle cool tones that reflect our brand blue. Our photography blends lifestyle and product shots, capturing happy, healthy people in natural settings such as hiking, surfing, yoga, and family moments. Alongside crisp, well-lit product images, every photo should feel fresh, inviting, and aligned with our mission to help people live wonderfully.
04
Products
& Quality
4.01
Our Products
4.02
Product Benefits
Supports Gut Health
Strengthens Immune Function
Enhances Muscle Strength, Recovery, & Endurance
Boosts Brain Function, Memory, & Mood
Promotes Restful Sleep
Nourishes Skin Health
4.03
Functional Bioactives
05
Communication
5.01
Tone of Voice
Caring, Empathetic, & Personal
Educated & Confident
Authentic
Classy & Composed
Lighthearted
Fun
5.02
Messaging Do's & Don'ts
Messaging Do's
Supportive, Realistic Statements
We value transparency and honesty, and our health claims reflect that.
e.g. Support, help, sustain, fuel
Friendly, Personable Voice
While upholding our composure, we speak in a way that the customer feels they are talking with us, and feel connected to the brand.
e.g. You know how it is, translating messages from cows on the dairy. A lot of mooo-vement there.
Playful Moo-ments
There are plenty of words to lean into and elaborate on in a brand sense. Cows like to play, and so do we.
e.g. Have you herd? Milking this deal for all it’s worth.
Knowledgeable & Trustworthy Source
As one of the few transparent quality industry brands, we speak with eloquence to educate and empower.
e.g. Research and technology have shown that colostrum is most powerful and potent in its unadulterated state. This is what has motivated us to find the best form of colostrum for you. You’ll notice some changes, and here’s why.
Messaging Don'ts
Extreme Claims
From a liability and compliant standpoint, we are conservative with how we talk about health benefits of our products.
What not to say: Boost, heal, fix
Casual, Short Language
While we are warm and relatable, we do not compromise our classy, composed brand identity for modern nuances.
Overuse of Wordplay
We love a well-positioned play on words, but there is balance, and that is our standard.
What not to say: What a moo-velous day for an udderly irresistible moo-ment.
Bossy Authority
We do not want to be perceived as above than, or superior to others. While our product quality does surpass competition, we do not speak down on others, or elevate ourselves.
What not to say: We set the bar the highest. Transcend the physical. Takes first place.
5.03
Customer Support
TONE
When we speak or message with our consumers, we are:
Caring, Personal, Confident, Authentic, Classy & Composed
We are not sarcastic, snarky, or mean. We do not throw hate at competitors, nor do we participate in trash talking. We earn trust and build community with our fans by engaging, entertaining, and educating.
EXAMPLE
Customer on IG: “Hi, I recently discovered WonderCow and love it. Do you know where I can find it?
Don’t: “Hey dude, thanks a lot. We’re growing so just go ask for it at your favorite store.
Do: ”Hi there! Thanks for the message. We appreciate your support. Where are you located? We can help you find the best location.”
06
Download
Assets
6.01 Logos
6.02 Typography
6.01
Logos
6.02
Typography
Gelica
Quicksand
