Whyte

Whyte Brand Assets + Guidelines

Updated by Studio November, 2021

Welcome to Whyte's brand manual. Please read our guidelines carefully and treat all assets with respect. Whyte is a clean, yet expressive brand that is inspired by the crisp, pristine New Zealand landscape.

Logo

Logo

Our logo reflects our brand values vestibulum dictum lorem ut quam porta, ut aliquet nunc interdum.

Do not

· Stretch, distort or change

· Skew, rotate or cut

· Change color

Download Logo

H1 – 72px (Light, 300)

Work Sans, a working sans

H2 – 64px (Light, 300)

Sustainable for a clean planet

H3 – 40px (Light, 300)

Mainly Light, but also Regular + Italics

H4 – 24px (Light, 300)

Should be used on all surfaces

Body – 16px (Regular, 400)

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Typography

Our typography reflects our brand values vestibulum dictum lorem ut quam porta, ut aliquet nunc interdum. Nullam sit amet.

Do not

· Use other fonts

· Modify font

· Stretch, distort or rotate

Download Work Sans

Black

HEX #000000
RGB 0, 0, 0
CMYK 60, 50, 50, 100
PMS Black

HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PMS None

Colors

Our colors reflects our brand values vestibulum dictum lorem ut quam porta, ut aliquet nunc interdum.

Do not

· Use other colors

· Use Green on Black or vice versa

· Use Whyte on Pink or Beige

Green

HEX #174a40
RGB 23, 74, 64
CMYK 69, 0, 14, 71
PMS 3308

Pink

HEX #edd7ca
RGB 237, 215, 202
CMYK 0, 9, 15, 7
PMS 475

Beige

HEX #f2eadf
RGB 242, 234, 223
CMYK 0, 3, 8, 5
PMS Warm Gray 1

Our tone of voice is precise, factual and smart.

Example 1:

Our goal is to establish environmental protection and sustainable business ethics in the textile industry, one of the most harmful production sectors for human kind and nature.

Example 2:

We want Eco Fashion standards and fair production without compromising on quality. Ethical clothing should become the standard, not the exception.

Example 3:

· Fair Working conditions

· Organic products out of the region

· Supports local production

· Reneweable energy in production

· Eco Fair Bank

· Climate neutral shipping methods

· Material & packaging with recycled products

Tone of voice

Do not

· Try to be funny without substance

· Avoid exclamation marks

· Write long passages of copy

Photography

Our photography explores the natural, clean and wonderous landscape of our origin. Images should be preceived as clean and environmentally friendly. No unecessary polish or post-production needed.