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Consistency across platforms
An online brand guideline ensures that your brand message, visual identity, and tone remain consistent across all online platforms. Whether it's your website, social media channels, emails, or any other digital medium, a cohesive brand presence enhances recognition and trust among your audience.

Easily accessible
Gone are the days of figuring out who in your organization has the latest PDF version of your brand guideline. Online guidelines made with Brandpad get a unique URL that can be shared with your entire organization.

Always up-to-date
Imagine never again having to wonder if v2, v2_new, v3_final or v4_final_new was the most up-to-date version of your guideline. With Brandpad, your guidelines are always current and always up-to-date.

Added security
Brandpad’s online guidelines can be password-protected, so you get to choose who can access them. You can also use SSO on Brandpad’s Bespoke plan.

Brand recognition and recall
A consistent online brand presence helps reinforce brand recognition. When customers encounter your brand across various online touchpoints, the consistent visuals and messaging increase the chances of recall. This can lead to better brand recall and increased customer loyalty.

Simplifying on-brand content creation
Your colors, typography, tone of voice and visuals will always be just one click away. With an online brand guideline, assets (including logos, fonts, images and videos) can be downloaded directly from the guideline making it easy for content creators to stay on-brand.

Streamlined collaboration
When multiple team members or external agencies are involved in creating content, an online brand guideline ensures everyone is on the same page. It minimizes misunderstandings, revisions, and potential errors, thus streamlining collaboration and saving time and resources.

Brand differentiation
In a crowded digital landscape, having a distinctive and recognizable brand is essential for standing out from the competition. An online brand guideline helps define unique brand elements that set you apart and strengthen your position in the market.

Adaptability to different media
With an online brand guideline, you can ensure that your brand identity adapts well to different digital platforms and devices. It takes into account responsive design, social media specifications, and other online-specific considerations.

Protecting brand equity
By having a clear brand guideline, you protect your brand equity from dilution or misuse. It establishes rules for logo usage, color schemes, and brand assets, preventing unauthorized alterations that could harm your brand's image.

Onboarding and training
An online brand guideline serves as a valuable resource for onboarding new team members or external partners. It provides them with a comprehensive understanding of your brand, making it easier for them to produce content that aligns with your brand's values.

Long-term brand strategy
An online brand guideline serves as a foundation for your long-term brand strategy. It helps you maintain consistency while still allowing for flexibility and growth as your brand evolves.