Villa BRAND guide

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Learn about our brand platform, values & visuel identity

Brand platform

Welcome to Villa Copenhagen, a temporary home for the adventurous, the socially conscious and the quality-oriented citizens of the world. We live by our values: contrast, conscious luxury and happiness. They drive the way form our daily lives and influence our surroundings as well as guide us towards our goal of being the best hotel for the world.

DownloAd brand platform

#Contrast

Villa is a hybrid concept in a league of its own. In contrast lies the unexpected, the unique composition of our physical surroundings and the diverse group of people working within, staying at or visiting Villa Copenhagen. Villa Copenhagen is a reflection of a city that exudes sustainability, luxury, happiness and diversity, a city and thereby a hotel with room enough for everyone – both literally and figuratively speaking.

#Conscious luxury

Conscious luxury, as we call it, is about enjoying everything life has to offer from unique experiences and unexpected encounters, to quality food and inspiring surroundings, while at the same time taking responsibility for our actions and ourimpact on the planet. Acting responsibly is part of our DNA. We take full responsibility for our impact on the planet, therefore, The UN Sustainable Development Goals (SDG’s) is an important element is our value of conscious luxury.

#Happiness

Danes have long been known for being the happiest people in the world. The Danish unpretentious approach to life, the ability to find joy in the smaller things and the appreciation of luxury in the shape of time, freedom, and quality. We embodies this view on the world and our courtesy and service reflect this. We are present and service-minded but not be intrusive. The atmosphere of the hotel is vibrant and friendly, polite and personal, humorous and accommodating.

Identity elements

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Logo, ColoUrs and Typography

Our name

The name Villa Copenhagen is composed of two words that uniquely sums up what we strive to be and what we believe in. “Villa” represents an attentive, homely and social atmosphere in luxurious and magnificent surroundings. “Copenhagen” reflects our roots. We are Copenhagen.

Logo

Here you can download the Villa logo in a small and large version. The small version of the logo is optimized for instances where the logo has to be used in a size below 35mm in width. The larger logo is used at sizes above 35mm in width.

Download logo

Favicon

Here you can download the Villa favicon for use on social media. The optimized small icon is used for the favicon without any text to ensure maximal visibility.

Download favicons

Logo clear zone

The Villa logo is at the heart of our visual identity; it identifies who we are, and must appear on all digital and printed communication produced.

There is a lot of freedom in the placement of the logo. It can occasionally overlap an image, but to ensure that the logo is legible and stands out clearly, a rule of thumb is that the logo have a clear zone around it. This clear zone is determined by the word 'VILLA' of the chosen logo size.

Colours

Here you will find the colours used for our Villa identity.

Below are codes for the various colour modes. RGB is used for web and Office Programmes. CMYK or Pantone is used for print. Ral colors are used in architecture and construction. HEX is used for HTML-coding.

Orange

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Hex: #f15a22

Rgb: 241, 90, 34

Cmyk: 0, 75, 85, 0

Pantone C: 165 C

Pantone U: 2028 U

Ral: 2004

aubergine

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Hex: #64233a

Rgb: 100, 35, 58

Cmyk: 44, 90, 55, 44

Pantone C: 506 C

Pantone U: 7638 U

Ral: 4004

Green

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Hex: #1b4e3f

Rgb: 27, 78, 63

Cmyk: 100, 38, 75, 45

Pantone C: 343 C

Pantone U: 323 U

Ral: 6005

Blue

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Hex: #28324e

Rgb: 40, 50, 78

Cmyk: 99, 84, 43, 35

Pantone C: 534 C

Pantone U: 282 U

Ral: 5013

Pink

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Hex: #efc8df

Rgb: 239, 200, 223

Cmyk: 3, 25, 0, 0

Pantone C: 517 C

Pantone U: 517 U

Ral: 3015

Purple

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Hex: #8d6781

Rgb: 141, 103, 129

Cmyk: 47, 64, 32, 6

Pantone C: 7661 C

Pantone U: 520 U

Ral: 4001

warm grey

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Hex: #e7e3db

Rgb: 231, 227, 219

Cmyk: 11, 10, 15, 0

Pantone C: Warm Grey 1 C

Pantone U: Warm Grey 1 U

Ral: 9010

Light brown

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Hex: #d8c4bc

Rgb: 216, 196, 188

Cmyk: 13, 25, 23, 1

Pantone C: 4755 C

Pantone U: 4755 U

Ral: 1019

Black

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Hex: #333333

Rgb: 51, 51, 51

Cmyk: 0, 0, 0, 100

Pantone C: Neutral Black C

Pantone U: Black U

Ral: 7021

Typefaces

Here you will find the typefaces used for the Villa identity.

A combination of Domaine and Maison Neue.

Domaine Display Regular is used for headings and sub-headings. Maison Neue Extended Book is used for secondary information or call-to-action elements such as a URL. It can also be used as sub-heading in combination with the heading. Domaine Text Regular is used for body text to ensure the best legibility.

Download all typefaces

Typography

The typographic hierarchy is important in order to create the right balance between the different typographic elements in a layout. Below are some rules, which should be applied when working with the typographic hierarchy.

Hierarchy

The heading determines the size of the sub-heading:

The sub-heading is 1/3 of the pt. size of the heading.

The sub-heading determines the size of the body text:

The body text is 1/2 of the pt. size of the sub-heading.

Layout examples

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Print, Some and web

CO-Branding

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co-branding with internal- and external collaborators

Co-Branding in general

There will be situations where Villa Copenhagen or a daugther brand will need to communicate the connection in the Villa Copenhagen brand family (for example Villa CPH and Kontrast) or a collaboration with an external brand (for example Villa CPH and Mikkeller).

Below you will find examples of how to use the logos in different situations, depending on who is communicating.

Co-Branding on Some

When a brand from the Villa Copenhagen family communicates from their individual social media page, there is no need to add logos on posts, as their name and logo is always present. However it is important to use the hashtag #partofvillacph to communicate the connection in the brand family.

In some situations where Villa Copenhagen or one of it's daughter brands are collaborating with an external brand, the logo of the external brand should be presented on posts from Villa Copenhagen or a daughter brand's social media .

If an external brand is collaborating with Villa Copenhagen or a daughter brand, the logo of either mother- or daughter brand should be represented on posts from the external brand's social media page where possible.

Below you will find examples of how to use the hashtag or logos depending on the situation.