Brand Story
Unbabel enables people to communicate instantly, no matter what language they speak.
Our brand represents our commitment to provide high quality translations, to promote LangOps, also known as Language Operations, and to sustain our unique interactions between Unbabel agents, machine translation, language specialists, and our customers.
Our Purpose
To create a world without language barriers.
Our Vision
To become the world's translation layer.
Our Mission
To build a universal language operations platform.
Brand Promise
Unbabel eliminates language barriers so businesses can thrive across cultures and geographies.
We are building an end-to-end language operations platform, enabling businesses to expand to new corners of the world, discover unexpected markets, and build customer loyalty and trust.
Unbabel PR Boilerplate
Unbabel enables enterprises to offer seamless global support in any channel, and in any language.
The company’s AI-powered language operations platform combines the speed of machine translation with the polish of native-speaking editors, enabling enterprises to grow and build customer trust in every corner of the world.
Logo
Our logo is the combination of our logomark and a simple and modern wordmark.
Represented as a twisted ribbon, our mark metaphorically symbolizes the elemental nature of language and the fluid translations Unbabel seeks to provide through universal language communications.
Primary Logos
Unbabel's primary logo is the horizontal logo.
The vertical logo should only be used when the horizontal logo cannot be used.
Horizontal Logo
Vertical Logo
Logo Usage
To maintain consistency and brand integrity, our logo should not be used in the following ways:
❌1. Do not use only the word mark. Only use the logo or brandmark.
❌2. Do not change the color to anything other than: Unbabel blue, white, black, or gray.
❌3. Do not alter the logo in any way.
❌4. Do not put the logo on low contrasting colors and busy backgrounds.
Brandmark
The Unbabel brandmark is a twisted ribbon that represents fluidity, giving a nod to AI and humans working together.
The brandmark should only be used specifically for social media and decorative purposes.
Brandmark Usage
Similar to our logo, the Unbabel brandmark should maintain it's integrity.
❌1. Do not change the color to anything other than: Unbabel blue, white, black, or gray.
❌2. Do not put the brandmark on low contrasting colors and busy backgrounds.
❌3. Do not alter the brandmark in any way.
❌4. Social Media: Do not put the brandmark anywhere other than the bottom right corner.
Logo and Brandmark
Safe Area
Using our brandmark as a baseline, the Unbabel logo and brandmark should have a "safe area."
The safe area refers to the minimum area of white space around the identities. This ensures that our logo will be visible and clearly distinct.
Colors
Our colors are diversified to represent the vibrant nature of language and AI + human interaction.
In addition to our primary brand colors: blue, white, and black, Unbabel uses secondary colors and pastels to add contrast and definition to our brand assets.
Primary Colors
Unbabel's primary colors are Unbabel Blue, White, and Black. These colors are used consistently throughout our brand.
Unbabel Blue
Hex #3843d0
RGB 56, 67, 208
White
Hex #FFFFFF
RGB 255, 255, 255
Black
Hex #040237
RGB 4, 2, 55
Secondary Colors
Unbabel's secondary color palette are used as highlights. Combine these with our primary colors to add dimension and constrast. Do not combine more than two highlight colors.
Pastel Green
Hex #6AC7B7
RGB 106, 199, 183
Evergreen
Hex #195350
RGB 25, 83, 80
Yellow
Hex #FEC14C
RGB 254, 193, 76
Orange
Hex #FF7029
RGB 255, 112, 41
Purple
Hex #521D49
RGB 82, 29, 73
Light Pink
Hex #FFAEBC
RGB 255, 174, 188
Pink
Hex #F5768F
RGB 245, 118, 143
Blue Grey
Hex #303642
RGB 48, 54, 66
Tertiary Colors (Background)
Unbabel uses three pastels as background colors for our brand illustrations.
Pastel Pink
Hex #FAF4EB
RGB 250, 244, 235
Pastel Blue
Hex #EBF1F7
RGB 235, 241, 247
Pastel Green
Hex #DCEEEB
RGB 220, 238, 235
Typography
With language at the center of our purpose, typography is a key part of our brand.
Typography is integral for communicating the tones and values of the Unbabel brand. Our Primary Typeface is Avenir Next World and our Secondary Typeface is Newsreader.
Primary Typeface
Unbabel uses Avenir Next World as our primary typeface.
This typeface offers support for more than 150 languages and scripts and allows us the flexibility to communicate in almost any language.
Secondary Typeface
Unbabel uses Newsreader as our secondary typeface.
This typeface is only used for Unbabel guides, case studies, and e-books.
Accessible Text & Colors Combinations
When selecting colored text for colored backgrounds, color combinations must be accessible. Text colors should have enough visual contrast against the background for legibility and readibility.
Some examples include:
● Unbabel Blue Text on White
● Black Text on White
● White Text on Unbabel Blue
Refrain from using dark text colors on dark backgrounds and vice versa.
Examples of Accessible & Inaccessible Text Color Combinations
Illustrations
Our illustrations reflect our goal to foster harmonious interactions between AI and human language translation.
Unbabel illustrations are designed to reflect the relationships between Unbabel agents, machine translation, language specialists, and our customers.
Basic Shapes
The basic shapes represent how Unbabel improves customers’ and agents’ current workflows seamlessly.
The shapes uphold key concepts to Unbabel’s workflow: order, translation, verification, and completion.
The corner radius of our shapes is 1:25 of the shape size.
Strings
Strings represent workflows and convey connectivity, lightness, and continuity. We use strings to demonstrate the connection between Unbabel and its customers and agents.
Strings must follow the grid at 90 degree angles only. When using shapes on a string, make sure you:
❌ 1. Do not overcrowd shapes on a string.
❌ 2. Do not tilt, stretch, or bend shapes.
❌ 3. Do not mix the scales of shapes. Keep all shapes the same proportion and avoid overlap.
❌ 4. Do not place shapes on rounded corners.
❌ 5. Do not use too many colors and do not use gradients.
Character Illustrations
With basic shapes and strings, Unbabel has unique brand illustrations that are ready to use for marketing and branding purposes.
Our character illustrations are designed to be customizable using various components including hairstyles, poses, arms, and hands.
Characters Usage
When placing a character illustration on a background, you must use either the Unbabel primary colors blue and white or our pastel backgrounds. Do not place our illustrations on background colors other than the ones listed above.
Key Illustrations
Our key illustrations are pre-designed for easy use. Each illustration represents fundamental features that make up Unbabel, such as AI and Human interactions and customer service.
Spot Illustrations
Similar to our key illustrations, our spot illustrations represent the detailed components that make up the Unbabel brand.
