Brand
guidelines
Logo
Core logo
Our logo should be used on a white or light-coloured background. Do not attempt to redraw or recreate any element of the logo, and always use the approved artwork files.
For other backgrounds you will find alternative styles. White can be used on colour backgrounds. The mono logo is used when a good-quality reproduction cannot be guaranteed, such as small prints. Please do not change the full colour logo to white. White and mono versions have their own approved artwork file.
Core logo with strapline
For guidance on when to use the logo with the strapline please get in touch with brand@Trustmarque.com
Group logo
The Trustmarque Group logo lock-up encompasses the Livingstone Group, as well as Trustmarque Solutions LTD. It should not be used in customer-facing marketing materials, and is instead restricted to corporate materials, such as: bid documentation, employee contracts, finance contracts/agreements and annual reports.
Please note this is not an exhaustive list. Get in touch with brand@trustmarque.com for more guidance.
Logo slogan/product name
Where possible please do not create your own versions of the logo with slogans/product names without the consent of the Marketing and Communications team. Always follow the example using the Filson Pro font.
Get in touch with brand@trustmarque.com for more guidance.
Co-branded logo
Always follow the example opposite when creating a co-branded logo. Please note that partner status logos should not be cobranded.
Get in touch with brand@trustmarque.com for more guidance.
Logo clear space
A minimum safe zone has been devised so that no other graphic elements appear too close to the Trustmarque logo. This will ensure legibility and that it is treated consistently and with integrity.
Logo dimension
To ensure correct legibility and crispness, please check the logo is never rendered below the illustrated size.
Logo application
The logo should never be changed from the original design. The integrity
of the design must remain intact at all times. See examples of incorrect
applications that should not be used. If the Trustmarque logo must be applied
over the top of images please ensure contrast isn't compromised.
Typography
Primary font
Filson Pro is our primary font and should be used for headlines and bold statements across all our corporate communications. For body text, please use Mulish for all internal documents and never mix it with Arial. If you are unsure your audience has this font or/and Mulish installed in their computers, please replace both fonts with Arial (learn more on the following sections). All Trustmarque employees should now have access to Filson Pro and Mulish. If you experience any issues contact brand@trustmarque.com.
Secondary font
Mulish is our secondary font and should be used for body copy across all our corporate communications. This font should be used alongside Filson Pro and never mixed with Arial. If you are unsure your audience has this font or/and Filson Pro installed in their computers, please replace both fonts by Arial (learn more on the following section).
System font
In the event of writing documents that need to be shared externally, Arial is the preferred font to be used, to avoid substitute font, converted automatically. It is provided as a system font for both Mac and PC. Typically used in Microsoft Office™.
Typography hierachy
See below for examples of typographical hierarchy that can be used to create visual contrast between elements. Filson Pro Regular should be used for key headlines and bold statements.
Colours
Primary colour palette
Our primary colours are fresh, inspiring and professional. Consistent use of these colours
will contribute to the cohesive and harmonious look of the Trustmarque brand identity
across all relevant touchpoints.
Slate
CMYK: C92 M61 Y56 K49
RGB: R13 G58 B66
Web: #0D3A42
Pantone 2217 C
Dusty Teal
CMYK: C71 M11 Y47 K0
RGB: R67 G170 B153
Web: #43AA99
Pantone 2459 C
Steel Teal
CMYK: C77 M40 Y42 K9
RGB: R66 G121 B131
Web: #427983
Pantone 5483 C
Fuchsia
CMYK: C48 M82 Y0 K0
RGB: R191 G13 B246
Web: #BF0DF6
Pantone Purple C
Secondary colour palette
Our secondary colours highlight and complement the primary palette. They also
provide a cooling element to the accent colours.
Bright Teal
CMYK: C45 M0 Y28 K0
RGB: R107 G250 B216
Web: #6BFAD8
Pantone 3533C
Electric yellow
CMYK: C11 M0 Y81 K0
RGB: R238 G242 B76
Web: #EEF24C
Pantone 387C
Coastal Grey
CMYK: C42 M16 Y22 K1
RGB: R162 G189 B194
Web: #A2BDC2
Pantone 442 C
Misty Grey
CMYK: C21 M8 Y11 K0
RGB: R198 G215 B218
Web: #C6D7DA
Pantone Cool Gray 3 CP
Gentle Grey
CMYK: C6 M2 Y3 K0
RGB: R236 G242 B243
Web: #ECF2F3
Pantone Cool Gray 1 CP
Colour tints
Tints at 10%-100% of the colour palette may be used. Consistent use of
these colours will contribute to the cohesive and harmonious look of the
Trustmarque brand identity across all relevant media.
Colour use with typography
To ensure our branded collateral is accessible to all audiences, specific colour combinations are recommended when working with large text blocks. See below the text colour combinations you should use to ensure readability.
Colour use with typography
Certain colour combinations should be avoided when working with large text blocks. However, some of them can be used in titles and and big statements. Please always check colour contrast and in case of doubt, please contact brand@trustmarque.com for any further guidance.
Look and feel
Trustmarque device
(full colour)
The Trustmarque brand has a distinct graphical device that can be used as a background to branded items such as eGuide covers and website graphics (see application section).
Please ensure the correct colour pairings are used.
Trustmarque device (outlined)
The outlined graphical device can be used across branded items. When using the outlined version, please make sure to scale up proportionally. Ideally, the strokes need to be retained at a minimum of 1 pt.
Always use the items in this guide as a visual reference for stroke thickness.
Trustmarque shapes
A compositon of people masked into these shapes can be used across branded items
such as Powerpoint break pages, web hero banners and social graphics.
Trustmarque shapes
A compositon of people masked into these shapes can be used across branded items such as break pages, web hero banners and social graphics.
When employing these particular shapes, please apply the photo filter. When required, photography can be used in greyscale.
Functional icons
Functional icons can be used across all items including menu items and signposting
across the website or listing out detailed product features. These icons are part of a icon set which can be downloaded here: flaticon.com/uicons/interface-icons
Branded icons
Branded icons can be used across all items when you need to communicate a feature, benefit, or solution. These icons are bespoke, so a library will be needed to be expanded.
Please contact brand@trustmarque.com for the library and for any
further information.
Photography
The Trustmarque photography style should feel relaxed and natural. Images must look professional but unstaged; depicting real emotion as if taken organically in the moment as opposed to a more constructed, posed approach. Photography should show inspired, engaged coworkers and customers. A filter must be applied to the images to maintain a consistent look and feel. When required, photography can be used in greyscale. For Healthcare please do not use stereotyped images of people in white coats. See examples below:
Healthcare
Public sector
Private sector
Education
Photography filter
A filter must be applied to all images to maintain a consistent look and feel. This
can be achieved by using the Steel Teal (#427983) at 50% opacity over the top of an
image and applying the 'Lighten' transparency filter. When required, photography
can be used in greyscale but the filter does not need to be applied.
Trustmarque device and photography
The Trustmarque logo device can be paired with photography, and there are a number of colour combinations that can be used. Please ensure the correct colour pairings are employed by using the examples specified in this guide. Please contact the brand team brand@trustmarque.com before using in any company materials as they have restricted usage.
Brand application
Website
Merchandise
If you need to request some merchandise items for external events, please fill the form below and your request will be analysed by our team. For more information, please contact brand@trustmarque.com
Email/landing page/thank you page
Social media
eGuide or brochure
Event and advertising
Our brand story
Context
Technology has improved our personal and professional lives at lightning speed.
This matters, because technology helps you to achieve more, evolve faster, and attract and retain the best talent. Technology empowers your people to acquire new skills, unlock automation, and liberates them to be their best. Technology means your customers and communities always get the service that exceeds their expectations.
Moving with speed and agility will make this vision a reality. Leading organisations are those that can get ahead of the curve, and not just maintain the status quo. Technology will ensure the sharing of ideas and sparks of inspiration still occur, even with remote working.
Trustmarque is committed to ensuring you get the most possible value out of your technology and deliver real-lifeimpact.
Trigger
Not only is technology evolving faster than ever, external influences are also accelerating the need for change. The pandemic, global conflicts, rise in cyber crime, and the Fourth Industrial Revolution each pose questions that need answering. Technology is absolutely critical to ensuring business continuity and success in the face of multiple challenges and opportunities. That’s not to mention the unknowntechnological advancements that bring new possibilities for growth. Acting now is essential to ensure your people have the tools they need to keep your organisation competitive. With the right technology at the right time, you can deliver essential services to citizens, local communities or patients, and create a secure environment for business growth. Unlocking the power of technology has never been more important.
Hero
Trustmarque expertly delivers the technology you need to build an environment of innovation.
Through trusted advice and technical know-how, we help you acquire and adopt the right technology to positively impact your user community, operations and services.
We’re not the heroes of this story, though. You are. We enable innovators like you to do heroic work. Whether that’s delivering essential patient and citizen services or managing critical workflow behind the scenes, what you do matters. And you can achieve more and maximise your impact when you have the best tools at your disposal.
Expertly solving problems is our speciality. We work collaboratively with customers and partners to proactively find answers to your problems and provide technology solutions that deliver real-life impact.
Ideal
Your ideal scenario is where your people have the tools, time and resources to be at their best, every day. That means less manual, repetitive work, and more time to put creative intelligence to good use.
Your organisation has a clear technology roadmap that enables you to turn your current and future visions into reality. You have the tech to overcome whatever hurdles are in front of you, giving you confidence and momentum.
Once you have created this collaborative and productive workspace, it’s far easier to attract and retain the best talent. In addition, it’s far easier to deliver best-in-class end-user services to your communities.
Plot
Our culture is based on innovation and collaboration; with colleagues, partners, and customers like you.
We come together to have meaningful conversations around what you’re looking to achieve, and what’s currently stopping you from reaching those goals. We include the right people at the appropriate time so everyone feels engaged, motivated and part of the process.
Trustmarque is a part of your extended team. We just get you. We live and breathe the reality of your day-to-day with shared ambitions and shared success.
Our vendor-agnostic approach means we analyse multiple options until we find the right solution for you. We make sure you get value for money, identify savings, and get the most possible value out of the available technology.
Themes
Our themes are the values that define us, and the behaviours that reinforce our beliefs.
Expertly solved
We’re proud to hold the highest levels of accreditations with the world’s most valued technology vendors.
Innovation unleashed
We help our customers to acquire and adopt the right technology to deliver real-life impact. Turning vision into reality.
Power of partnerships
Together, we thrive on a culture of innovation and collaboration with our colleagues, customers, and partners
As part of our responsible business strategy we’re committed to:
• Driving social mobility through community skills and development
• Promoting digital inclusion and accessibility
• Reducing our environmental impact
• Championing diversity, equity and inclusion and improving gender parity
Reasons to believe
Trustmarque’s differentiators can be split into three main categories:
Our People
Our people are some of the brightest minds in the industry. We are passionate and caring, forging close relationships with you to ensure you get the best possible results. Our knowledge and expertise means we understand exactly what you need, often before you realise it yourself. Trustmarque is a part of your extended team. We just get you. We live and breathe the reality of your day-today with shared ambitions and shared success. We’ll be the trusted advisor on your digital transformation journey, on hand to offer invaluable advice whenever you need it.
Our capabilites
Our comprehensive range of IT solutions demonstrates our wide understanding of technology, across: connectivity and hybrid infrastructure, cyber security, digital workplace and automation, data and analytics, testing and assurance, and managed services. This extensive, vendor-agnostic approach is made possible through strategic relationships with key technology partners and a vast network of vendors. We’re proud to hold the highest levels of accreditations with the world’s most valued technology partners.
Our track record
Our heritage, reputation, and unrivalled experience stands us apart from our competitors. We’ve been helping public and private sector organisations to work smarter and turn their vision into reality for nearly 40 years. Our success stories tell you all you need to know about our commitment to excellence, and why we remain our customers’ trusted technology partner of choice.
Messaging
Our vision and purpose
We enable our customers to
harness the value of technology
to turn their vision into reality
Our mission
As a trusted partner, we support
our customers to acquire and adopt innovative technology to deliver
real-life impact.
Our tagline
Trusted. Technology. Together.
Our slogan
Delivering the value of technology
Our values
We commit
We hold ourselves accountable and take pride in our work.
We deliver value and maximum positive effect.
We always act with integrity.
We collaborate
We work as one team to provide technology solutions that deliver real-life impact.
Knowledge flows between us so we can all reach our full potential.
We value the expertise of our partners, customers, and peers.
We include
Our diversity makes us richer and stronger.
We create a safe space where you can be yourself.
We welcome and respect unique perspectives and contributions.
We innovate
Change energises us – we never settle for second best.
We are pioneers and we are not afraid to be different.
We have bold ambitions to create new and exciting possibilities.
We inspire
We support and energise each other to be the best.
We learn, develop value, and demonstrate a growth mindset.
We share ideas so everyone can succeed.
Our boilerplate (25 words)
Trustmarque delivers the value of technology to bring real-life impact. As a trusted partner to both customers and technology partners, together, we turn your vision into reality.
Our boilerplate (50 words)
Trustmarque delivers the value of technology to bring real-life impact. As a trusted partner to both customers and technology vendors, together, we turn your vision into reality. Trustmarque’s knowledge, experience, and technical expertise helps organisations acquire and adopt the right technology to create an environment of innovation.
Our boilerplate (200 words)
Trustmarque delivers the value of technology to bring real-life impact. As a trusted partner to customers and technology vendors, together, we turn your vision into reality. Trustmarque’s knowledge, experience, and technical expertise helps organisations acquire and adopt the right technology to create an environment of innovation. Trustmarque offers a comprehensive range of IT solutions that demonstrates a wide understanding of technology, across: connectivity and hybrid infrastructure, cyber security, digital workplace and automation, data and analytics, testing and assurance, and managed services. We are proud to hold the highest levels of accreditations with the world’s most valued technology partners. We are Trustmarque.
Tone of voice and
writing style
Download the full brand guidelines for detailed
tone of voice and writing styles
Need more information or have any suggestions?
This is a living document, and will evolve over time. If you have any questions about how to use our guidelines, or would like to suggest an addition or amendment, please contact brand@trustmarque.com
