Staying Sane's aestethics was designed to embody its brand attributes: compassionate & honest, strong, motivational & optimistic. The logo consists of uplifting and positive parts that can be extruded as additional identity elements. Just as Pam and Oliva's work, the identity aims to support people to persevere during a challenging time.

— And hopefully bring out a little smile.

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Typography

Poppins Medium

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Poppins Semibold

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Poppins Bold

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Grief is like the Twilight Zone.

We all have obstacles in our life. It's about how you come throught those obstacles.

iBrand

The Next generation

iBRAND: The Next Generation is about how you brand yourself as a person. It's about positioning yourself to reach your goals, creating a personal distinction, and crafting a road map for yourself to get to where you want to go. It’s about authenticity, values and standards. It’s about how you stand out from the crowd and how you deliver on your personal brand promises. And, most importantly, it’s about taking calculated risks in life.

By Pamela Sain & Oliva Sain

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