Sphera Brand Guidelines
Brand voice
As stewards of innovation and excellence, we embark on a journey guided by a commitment to redefine industry standards. At Sphera, we recognize the power of a cohesive and impactful brand presence. This document serves as a compass, providing clear direction for expressing our identity consistently across all touchpoints.
Sphera is a dynamic organization providing market-leading software, content and consulting services. We help companies take an integrated approach to applying sustainability to all their processes involving people, planet and productivity.
With offerings in the areas of Environment, Health, Safety and Sustainability (EHS&S), Operational Risk Management (ORM), Product Stewardship and Supply Chain Transparency, we are deeply engaged in fulfilling our mission of creating a safer, more sustainable and productive world.
How we talk is how we are perceived.
For people to really listen, you have to have something to say. That is why we only communicate if we have interesting topics for people to know. When we speak, we speak clearly. We write in short sentences and with a plain, thoughtful language.
Sphera is a dynamic organization providing market-leading software, content and consulting services. We help companies take an integrated approach to applying sustainability to all their processes involving people, planet and productivity.
With offerings in the areas of Environment, Health, Safety and Sustainability (EHS&S), Process Safety Management (PSM), Product Stewardship (PS) and Supply Chain Transparency (SCT), we are deeply engaged in fulfilling our mission of creating a safer, more sustainable and productive world.
Contents
Logo
The Sphera logo embodies our visual principles of modern, iconic, and optimistic. The logo is an iconic representation of a globe forming the letter “S.” The lines of the Sphera globe icon come together to represent partnerships and have a forward movement toward the future. The wordmark “Sphera” is in lowercase to help us portray ourselves as modern and approachable—exactly the type of sustainability guide companies need.
Primary logo usage
The primary logo is comprised of the wordmark “Sphera” and the "Sphera embrace icon" always to the left. The spacing has been optimized between the wordmark and icon and should not be changed.
1. The wordmark should not be used on its own. It should always be paired with the icon.
2. The icon should always be positioned at the left of the wordmark, never stacked or displaced.
3. The ratio of the icon to the wordmark should not be altered.
4. The icon should not appear next to a non-wordmark version of “Sphera” or typeface reading “Sphera”
Logo Color Usage
1. Primary usage - Sphera Imperial Blue on Salt used for all assets.
2. Primary usage - Salt on Sphera Imperical blue used for all assets.
Clear Space
When using the Sphera Logo and embrace icon in isolation, the same clear space parameters of the full logo should be used.
Typography
Arial is the universal typeface all Sphera colleagues will use (except for the design team, who will utilize our primary typeface for design work, Graphik). The examples below that utilize Graphik also apply for using Arial.
Headlines
Graphik Regular headlines with large type sizes to create impact without feeling heavy.
Subheaders
& hero copy
Graphik Semibold subheaders & hero copy
Eyebrows
& chapter headers
GRAPHIK SEMIBOLD ALL CAPS
Body copy
Graphik Regular for regular text.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Graphik Semibold where emphasis is needed.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Typesetting
Headline and subheader / hero copy leading
Headline leading and subheader / hero copy leading whould be set to 110% - 125% to the font point size. Example: The headline to the right has a type size of 80 pt and leading
Typesetting
Headline and Sub-header / Hero Copy Leading
Headline leading and sub-header / hero copy leading should be set to 110% - 125% to the font point size. Example: The headline to the right has a type size of 80pt and leading (line height) set at 90pt. The sub-header to the right has a type size of 40pt and leading set at 50pt.
Body Copy Leading
At all sizes, body copy leading should be set to 125% - 130% of the font point size. This will allow for comfortable legibility, even at smaller font sizes. Example: The body copy to the right has a type size of 20pt and leading set at 25pt.
Tracking
Tracking (letter spacing) for headlines, sub-headers, and body copy should be set at 0.
Eyebrow & Headline Relationship
Eyebrows should be 30% - 35% of the headline point size. The example at the right shows an eyebrow set at 25pt and a headline set at 80pt. Leading between the eyebrow and headline should be between 120% - 130% of the eyebrow point size. The
eyebrow example at the right is set at 25pt with leading set at 30pt between the eyebrow and headline.
Subhead, Hero Copy & Body Copy Relationship
Sub-headers and hero body copy would be 175% - 200% the point size of body copy. The example at the right shows a sub-header and hero body copy set at 40pt with body copy set at 20pt. Leading between the subhead / hero copy and body copy should be between 120% - 130% of the subhead / hero copy point size. The subhead / hero body copy example at the right is set at 40pt with leading set at 50pt between the subhead / hero copy and body copy.
Typesetting
Incorrect Usage
These examples demonstrate improper usage of leading and tracking set at too tight or too open settings. Improper usage compromises legibility and disconnects the brand from Sphera’s visual principles.
1. Incorrect relationship of sizing between eyebrows and headline disrupts typographical hierarchy.
2. Incorrect leading creates copy that is difficult to read.
3. Incorrect weights disrupt typographical hierarchy and make copy difficult to read.
4. Incorrect tracking creates copy that is difficult to read.
Color Palette
Sphera brand colors set it apart from competitors.
The following is the primary usage of each.
Download color palette for Microsoft Office
Primary colors
The primary color of Sphera is Sphera Blue. Headlines and hero copy are set in Sphera Blue on SPhera White and vice versa.
Sphera Blue
Sphera White
Sphera Cyan
Sphera Green
Secondary colors
Secondary colors are used as supplemental colors to the primary color palette. These colors are best sued in cases where many colors are needed, such as graphs, charts, typographical hierarchy, and color fields where attention is needed.
80% Sphera Blue
60% Sphera Blue
35% Sphera Blue
10% Sphera Blue
Product line colors
Sphera product line colors have been created to reflect the same vibrancy seen throughout the Sphera visual identity color palette. Each product line has been assigned a specific color to be used within the brand system as identified in the following pages. These colors should only be used to represent product lines.
EHS&S Green
PS Blue
SCT Orange
PSM Red
Patterns
+ icons
Unlock the power of consistency and visual harmony with our patterns and icons, a key element in shaping and maintaining our brand's identity.
Line Pattern
The Sphera Globe is further given dimension and scale, carried through in the form of linear patterns. They are symbolic of data, guiding paths, and connectivity. These patterns provide the backdrop for the Sphera brand. Patterns leverage brand colors and gradient fields to give them vibrancy and present “data coming alive.” Refer to the asset library for patterns and background plates.
Icons
Sphera icons are a selection of pre-existing icons to be used to represent general features or capabilities. The set includes a library of icons that are readily available for use.
Photography
Unlock the power of consistency and visual harmony with our photography, a key element in shaping and maintaining our brand's identity.
Environment, Health, Safety & Sustainability
Environment, Health, Safety & Sustainability, photos should reflect responsibility, care, and progress with an authentic, human-centered approach. Images should feel natural, capturing real people, workplaces, and environments in ways that highlight safety practices, sustainable actions, and environmental stewardship. The tone should be bright, hopeful, and forward-looking—using light, composition, and perspective to emphasize human well-being. Visuals should balance professionalism with authenticity, inspiring trust and demonstrating our commitment to a safer, more sustainable future.
Product Stewardship
Product Stewardship photos should communicate innovation, and care across the entire product lifecycle. Images should show people, materials, and processes that highlight transparency, quality, and accountability. Visuals should emphasize the connection between products, people, and the environment, capturing how thoughtful design and responsible management contribute to safety and sustainability. The tone should be clear, professional, and forward-thinking, reinforcing our commitment to delivering products that are safe, sustainable, and trusted.
Process Safety Management
Process Safety Management photos should convey precision, discipline, and vigilance while maintaining an authentic feel. Images should highlight real operations, equipment, and people in ways that emphasize control, structure, and proactive safety measures. Lighting and composition should create a sense of clarity and order, reflecting the importance of foresight and attention to detail in managing risk. The visuals should balance technical expertise with human responsibility, underscoring our commitment to safe, reliable, and well-managed processes.
Supply Chain
Risk Management
When selecting photos for Supply Chain Risk Management, we aim for images that feel authentic, cinematic, and immersive rather than overly polished. The focus should be on capturing real moments, environments, and people in action, highlighting the scale, complexity, and movement of the supply chain in a visually striking way. Lighting, perspective, and composition should create depth and drama, evoking a sense of storytelling and connection. These images should convey authenticity, professionalism, and impact, showing the supply chain as both powerful and human.
Templates
Pre-made templates designed to meet specific standards or specs so they're consistent between users and mediums. Use pre-designed templates from template libraries below.
PowerPoint
Letterhead
Report
Email Signature
Zoom
Video Templates
Questions + Requests
Any questions on usage or needs that are outside of these guidelines, please reach out Eric Anderson (eanderson@sphera.com).
Our brand is a story unfolding across all customer touchpoints it is the sum total of how customers perceives us. We are all responsible for shaping that perception.
PLEASE ADHERE TO GUIDELINES OR REACH OUT WITH QUESTIONS
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