1. Tone of voice

2. Visual guidelines

3. Contact us

Brand essence

Scrive is an experienced guide with the knowledge and tools to solve business challenges related to forging trust relationships involving the signing of legally-binding agreements and identity verification. Scrive delivers value in the form of increased efficiency and improved customer experience while always placing a high priority on security and compliance.

Target groups

Scrive serves organisations of all sizes, from small businesses requiring a fast and simple way to sign agreements online up to T1 enterprises who need to build complex processes involving multiple services within a single digital workflow.

Scrive specialises in working with businesses in highly-regulated industries, where compliance requirements are strict on the one hand, and yet competition for market share demands they provide a modern, digital customer experience.

Focus industries: 

• Primary:

    ◦ Banking, financial services, insurance (BFSI)

    ◦ Automotive (sales, rentals, financing, service)

    ◦ Telecom

• Secondary:

    ◦ Real estate

    ◦ Accounting

    ◦ Utilities 

Geography: Scrive operates globally, with the highest brand recognition being in Sweden, followed by the other Nordic markets. Beyond the Nordics, Scrive is most active in Europe, with the highest market penetration being in the Netherlands, Germany, UK and Baltics.

Brand narrative

Throughout the history of Scrive we’ve gone through many iterations of how we talk about the business and what it does. 

In the beginning it was simple to just explain that we did electronic signatures. At the time they were a bit of a novelty so the messaging was one of education and driving adoption.

Over the years, we’ve not only added other services like ID verification but the use cases of our products have evolved with the marketplace.

For a period of time we really tried to step away from referring to ourselves as an e-signature provider, both due to commoditisation of e-signatures and due to the broadened use cases that may not be immediately apparent to people when we talk about signatures and IDs. 

However, in doing so we often needlessly obfuscated what we do in an attempt to communicate a larger role our products play in the businesses of our customers. 

So what we need to keep in mind is an old marketing adage “clear trumps clever”. 

Calling ourselves “Digital journey providers” as an example has a nice ring to it but what does it really mean? Almost every company with a tech side could be seen as a digital journey provider and as such it makes it difficult to parse what we really do from that term alone.

Another issue that stems from this idea is the simple fact that the term is not in use by our target audience. No one out there is saying “what we really need is a digital journey provider” but many know they’re looking for e-signing or ID verification.

It is true, however, that we solve so many problems that aren’t just getting rid of pen and paper or simplifying the ID verification process. So we need to start thinking of our messaging in both a modular and contextual way. 

Modular in that we can talk about use cases and the broader context in which we exist, like streamlining customer onboarding processes and guiding our customers on their compliance journeys, and contextual in that we need to keep prior knowledge and conversations in mind.

If we’re speaking to a customer or prospect directly, we can allow ourselves to broaden the scope of the discussion a lot quicker than in indirect communication like ads or social media content. 

Face to face we have the option of gauging reactions and filling in blanks but if a prospective customer sees an ad and doesn’t know what we do within seconds, we’re likely to lose their interest if we ever had it at all.

So with this in mind, here are a few ways we can talk about Scrive and what we do in different scenarios.

How we talk about what we do as a full journey provider - High level overview

Scrive - Where digital identities meet flawless signatures – shaping the ultimate secure customer experience

Scrive - Enabling better digital journeys through 

e-signing, ID verification and workflow automation

Scrive - Guiding the world towards better digital journeys - 

E-sign, ID verification & workflow automation

Scrive - Better digital journeys with e-signing, 

ID verification and workflow automation

Scrive - Automation of omnichannel workflows via world-leading e-signing and identification

Examples of more use case focused phrases - 

More contextual and not as usable on their own

Securely streamlining customer onboarding

Seamless customer journeys without sacrificing compliance 

or security

Simplifying your compliance strategy

The future of agreements

Guiding you towards a superior digital experience

Digitalising complex processes

Delivering an ecosystem of trust seamlessly in a digital world, 

making life easier, and thereby business better, for everyone

Market positioning

Scrive excels in workflow automation for business processes involving legally-binding agreements and identity verification. A subscription-based service, Scrive sells much more than digital tools, bringing a wealth of legal, technical, change management and industry expertise to help its customers succeed. At the same time, Scrive offers off-the-shelf solutions that customers can purchase and use on a self-service basis.

Scrive solutions are focused on enabling businesses and their customers to complete agreement-based processes in the most automated way possible while maintaining the highest standards of security and compliance. By eliminating manual tasks, customers can focus more on their business. 

Common business challenges Scrive solves are the automation of customer onboarding, sales/contract management, KYC (Know Your Customer), KYB (Know Your Business) and CDD (Customer Due Diligence). Scrive addresses these challenges with knowledge and experience alongside a flexible offering of digital tools for e-signing, identity verification, user authentication, web forms and data lookups.

Scrive services are available in a variety of formats to suit different business needs, including:

• Stand-alone e-signing portal (eSign Online)

• APIs for implementing e-signing (eSign API) and ID verification (eID Hub)

• Managed services that offer plug-and-play compatibility with legacy systems (eSign GO)

• Integrations to many of the most popular business tools and platforms, including Google Workspace, Microsoft Office and Salesforce

Boilerplate

Founded in 2010, Scrive quickly became a leader in digitalisation. Today, businesses around the world use Scrive to automate their document and contract processes with solutions powered by electronic signature and identification.

Scrive guides organisations of all sizes through onboarding and signing processes, helping to improve customer experience, security and data quality.

Headquartered in Stockholm, Sweden, Scrive is backed by Vitruvian Partners.

Tone of Voice Guidelines

Conversational and friendly 

Without being flippant or too casual. Keep in mind that businesses are looking for a vendor they can rely on to handle their legally-binding agreements, secure the integrity of their systems and data and protect their business from compliance violations. Trust is critical!

Tonality litmus test:

• Is it so casual that an enterprise/regulated industry audience might lose trust in Scrive?

• Is it so serious that an SMB or startup might think Scrive is too big or expensive to meet their needs?

Clear and to the point

Don’t rely on jargon and buzzwords. Always opt for straightforward, plain-spoken language UNLESS the audience is very industry- or role-specific and you are sure this is terminology they are familiar with AND that it’s taken seriously (not trendy or superficial).

Informative and educational

A key element of the Scrive brand and how Scrive provides value is by serving as an experienced partner and guide to help customers solve their business challenges, not by simply selling solutions. Note that informative also means well informed, i.e., don’t fake it!

Scrive is positioned as a leader and authority in:

• technical innovation

• legal expertise (especially for the EU)

• best practices for industry-specific business processes (e.g., automobile financing, onboarding banking customers, telecom sales 

  processes)

Therefore: do NOT copy/paste content that you find on the internet, especially on these topics. Much of it is incorrect, and content posted by “experts”, while it may be correct from a certain perspective, may differ from Scrive’s approach to a given topic. Scrive is a source of leadership and original thinking, not conventional wisdom. 

When discussing legal matters, always err on the side of caution. The less we say about specific legal elements, the better, unless the content is specifically on a legal topic, in which case you need to get sign-off from the Scrive legal team. Being casual with legal topics is a risk to Scrive’s credibility.

Copy conventions

• UK English

• Capitalisation

    ◦ Don’t use all caps

    ◦ Sentence case for titles and headings

• Punctuation

    ◦ Don’t add periods to the end of titles and headings

    ◦ Don’t use Oxford comma

• Hyphenation

    ◦ Don’t use a hyphen at the end of a line of copy (to create a line break)

• No emojis

• Digitalisation, digitalise (with an s, not a z), NOT:

    ◦ Digitisation

    ◦ Digitise

    ◦ Note that Scrive is all about digitalisation, NOT digitisation. 

      Disambiguation:

          ■ Digitise: to convert an analog asset (like a piece of paper, a vinyl audio recording) 

              into a digital asset, e.g., by scanning a piece of paper and making it a pdf; this can               

              be a big improvement in terms of storage, but there are limitations: it’s tedious to 

              tag such assets for easy management and retrieval, it’s difficult to extract data 

              from these assets and it’s difficult or impossible to dynamically connect such 

              assets to others or use them within an automated, digital workflo 

          ■ Digitalise: to transform analog, paper and manual processes into digital processes 

             that can be automated by connecting steps into a seamless workflow, where data 

             can be dynamically entered and/or extracted, business logic can be programmed 

             in and each step can trigger further steps

• E-sign, e-signing

   ◦ eSign is Scrive’s product name; only write it like this when referring specifically to 

     Scrive’s product

   ◦ E-sign and e-signing (with hyphen)

• eID, NOT e-ID

Product names

Product names and add-ons are written in uppercase letters, such as ID Check and Forms Builder, while feature names are presented in lowercase when incorporated into text.

Products:

✔ eSign GO

✔ eSign Forms

✔ eSign Online

✔ eID Hub

✔ eSign API

✔ ID Check

Add-ons:

✔ Shareable Links

✔ Bulk Send

✔ Forms Builder

Message hierarchy

Introduction

In the digital world, a clear message hierarchy is crucial for a company's brand. At the heart of this structure is Scrive’s core commitment to delivering the digitalisation of businesses. Our products are secure, easy to use, and effective in supporting customers to build their business and generate more revenue. Relationships are built digitally with anyone in the world using 

e-signing, eIDS, and digital workflows. At Scrive, superior customer experience is two-fold: firstly, for our customers, and ultimately, for their customers/users.

Key features, like user-friendly interfaces and robust security measures, distinguish our brand. Emotional appeals, such as trust and peace of mind, resonate with customers, reinforcing Scrive's reliability.

A concise call to action further invites customers to engage, whether through starting a free trial or exploring custom solutions. We win over hearts and minds as a trusted partner and safe harbour regardless of whether you’re starting to digitalise your business or are ready for the next step. A well-defined message hierarchy guides stakeholders towards a common goal of trust, efficiency, and innovation.

Core message/brand promise

Scrive: Where digital identities meet flawless signatures – shaping the ultimate secure customer experience

Value propositions

Security and compliance: Protect your agreements with bank-grade encryption and authentication. Scrive is compliant with eIDAS, ESIGN, and other global electronic signature regulations.

Efficiency: Streamline your document signing process and save valuable time.

Customer journey: Reap the benefits of a first-class customer experience with Scrive’s e-signing portal, ID verification, APIs, managed services, and integrations.

Key features

• User-friendly interface

• EU hosting

• Multi-party signing

• KYC/AML

• Audit trails

• Integration options

• Uptime

Benefits

Time Savings: Complete contracts and agreements in minutes, not days.

Cost Savings: Reduce admin, paperwork, printing, and mailing costs.

Accessibility: Sign agreements and manage identification processes from anywhere, at any time, on any device.

Flexibility: Scrive adapts to you, integrate Scrive into the tools where you already work and prefer to continue working from.

Differentiators

Exceptional support: Customer support is quick, local, and sharp – backed by industry-leading expertise. 

No interruptions: Last year, Scrive managed over 32M eID transactions and 16M documents signed, maintaining 99.9% uptime, ensuring smooth business operations year-round.

Transparent pricing: What you see is what you get. Scrive promises clear prices from the start – no hidden fees for support, advice, or transactions. Plan your budget without surprises.

Emotional appeal

Trust: Join thousands of satisfied industry leaders who trust Scrive with their most important agreements.

Confidence: Sign and identify with confidence knowing your documents are legally binding and secure.

Peace of mind: Relax with the knowledge that all documents can be accessed and audited with ease, backed up by a strong evidence package.

Future proof: Don’t get left behind and ensure you can service the customer of the future.

Call to action

• Start your free trial today and experience the future of
 document signing.

• Schedule a demo to see how Scrive can revolutionise
 your workflow.

• Automate omnichannel workflows via world-leading e-
 signing and identification.

• Embark on better digital journeys through e-signing, ID
 verification and workflow automation.

• Contact us to discuss custom enterprise solutions
 tailored to your business needs.

• Partner with Scrive for a digital health check: where does
 your business sit in terms of digital customer journeys,
 compliance and security?

•.Offer seamless customer journeys without sacrificing
 compliance or security.

• Securely streamline customer onboarding.

Our logotype

Our colours

Primary colours

Secondary colours

Usage

Typography

Headline Bold 56px

Subheading Bold 32px

Paragraph Normal 16px

Icons

Illustrations

Feature mockups

Questions?

Please reach out to brand@scrive.com