01
Brand Story
Long Story
Whether you have just opened your first B&B, you’re the owner of multiple hotels or you have run a guesthouse for family generations – it’s an impressive challenge to be a great host and business person at the same time. Every day you strike the balance between making people feel welcome, growing your business and never losing your attention to detail. There are plenty of challenges: you’re short on time, occupancy varies and then sometimes, you’re booked up too early at too low a price - missing out on margins you deserve. It feels like there’s always something that doesn’t get enough attention or could be optimized.
What if your days were less about repetitive work and more about creating amazing experiences, expanding your business and making sure your guests keep coming back? Meet RoomPriceGenie, the award-winning revenue management solution. We empower any hotelier to run a successful business, make more money and have more time to be an even better host. RoomPriceGenie observes the entire market for you and manages your prices. And because everyone is different, it works either fully automated or as a personal advisor that has your back when it comes to prices.
With an average 22% revenue increase, you’ll finally make the most out of your prices. Plus, when it all works automatically, you’ll have more flexibility to run your business your way. That is why RoomPriceGenie is already trusted by thousands of hotel owners around the world like you.
Being a hotelier should be about making people feel welcome. It should be about those little details that make the big difference. And it should be profitable and sustainable. RoomPriceGenie empowers hoteliers like yourself to fulfill their dreams and to unleash their business through automated pricing.
Short Story
RoomPriceGenie is an award-winning revenue management solution for hoteliers. We empower passionate hoteliers to finally make the most out of their prices, grow their business, and spend more time with their guests. It works either fully automated or as a personal advisor that has your back – to make sure there’s more freedom and flexibility to run your business your way. This is why RoomPriceGenie is already trusted by thousands of hotel owners around the world like you.
02
Logo
Slick, elegant and straightforward
The logo is recognizable, easy to understand and works in all different scenarios. The genie embodies the brands characteristics: simplicity and clarity.
Spaces
To let the genie breathe there a certain amount of space around the logo the mustn’t be touched.
Do's & Dont's
Please do:
- use on high contrasted images with the maximum contrasted color
- use the black, white and brand colored logos
Please do not:
- use the logo with little contrast on images
- use an outline version
- use with visible container
- use non-brand colors
- tilt or compress the logo
- use the logo with little contrast
03
Colors
RoomPriceGenie has a broad variety of colors that can be put together in many different ways.
The main colors of RoomPriceGenie – Blue and Orange – should take up the most space. Exceptions are the background colors Warm and White.
For adding highlights, the palette offers the colors Gold and Green.
A Greyscale completes the palette with functional colors.
Main Colors
The main colors of RoomPriceGenie – Blue and Orange – should take up the most space.
Indigo
Orange
Accent Colors
For adding highlights, the palette offers the colors Gold and Green.
Green
Gold
Background Colors
The rules do not apply for the background colors Warm and White.
Warm
White
Pick 3
The broad variety of colors brightens up the brand – however, choosing to many colors can cause touchpoints becoming to busy and confusing.
Therefore, please use
- a maximum of three colors
- one from each category (Main, Accent and Background)
- the Greyscale is not taken into account as it is a functional color (e.g. Text)
Do's and Dont's
Tone of color
Certain color combinations will be percieved differently. Choose the matching color combination to adress the chosen target group.
04
Typography
Two fonts for one family
RoomPrice Genies characteristics of being empowering, welcoming and inspiring the choice of fonts also need to be reflected in the choice of font.
The Neue Montreal with its clean and bold type face embraces the empowering and inspiring side while the Woodland font serves as a welcoming, yet inspiring component.
Primary
PP Neue Montreal
While being perfect for bold headlines, the Neue Montreal serves well as a copy font aswell due to its high legibility.
Empowering Inspiring
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Secondary
PP Woodland
The Woodland Font brings a certain warmth and quirkiness to the whole design. Partly used for headlines and quotes it adds a welcoming and inspiring component to the appearance of the brand.
Welcoming Inspiring
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Headlines
There are two possibilities for the large, decorative Headlines. The main font used is the primary font PP Neue Montreal.
Important parts that emphasize the message should be set in PP Woodland. The ratio should be at most 80% : 20%.
If the Woodland Font appears smaller than the PP Neue Montreal feel free to increase the fontsize up to 5%.
Please increase the
letterspacing to 1%
Copytext
For the copy text the PP Neue Montreal can be used in the Regular and the Medium fontstyle.
For longer texts it is recommended to use the Regular style, while shorter and more concise texts should be set to Medium – especially short texts along with headline.
Please increase the
letterspacing to 2%
Quotes
The PP Woodland is the right fit for quotes and statements, underlining the emotional element.
05
Illustration
Motives
Our set of illustrations aim for visually supporting the message in a friendly and self-explanatory way – from benefits and results to guest satisfaction and rates. Even our genie has it’s own illustration.
Color usage
The illustrations can be used in every availabile color from the primary and secondary palette inlcuding black.
Please note, that there should not be more than two colors in the overall layout
Let’s make them iconic
The Illustrations become iconic through repeated and consistent use - embrace them as yours.
06
Metaphor
The “red” line through our brand.
Our lines are useful symbols of connection the also show how we think. We guide our customers along the right path to sucess by simplifying complex technological solutions down to easily graspable ideas.
Important: Use the lines where they have a meaning and don’t overdo it. Don’t use image, illustration and line all together on small compositions.
07
UI & Product
Staying true to our digital origins
We’re using our rounded UI-Shapes as parts of our UI. To Highlight content, information or to bring across a point with an icon. They’re used to make information standout and are natural parts of our layouts.
Brand and software. Happily together at last.
We believe great brands live through even greater adaptation in UI/UX design where they enter the daily lives of people using our service. There should be no gap really. So we use card designs for content bits, sliders and galleries.
Showing sleek
tech at work.
Let’s show the product with the quality it deserves.
Not all screenshots and software elements need to resemble the software 100%. Often it’s more about users understanding the underlying concepts and interactions. So show them, highlight them, be proud of them.
Real UI elements can be extracted and highlighted.
Not all screenshots and software elements need to resemble the software 100%. Often it’s more about users understanding the underlying concepts and interactions. So show them, highlight them, be proud of them.
Focus on functionality and important elements.
08
Imagery
Imagery that makes you feel welcome and that inspires.
Real authentic passion, for us and for hoteliers.
Small Images
Large Images
While the smaller images have rounded edges the use of larges images aims for a more editorial look. Therefore the images are not rounded when they’re either:
- taking up more than 2/3 of the layout
- the image bleeds off on one or more sides of the layout
09
Tone of voice
Characteristic
The characteristic tone of voice is where the RoomPriceGenie brand personality really comes to life and tells a passionate story. It’s used to empower hoteliers, make everyone feel equally welcome and inspire what is possible to achieve.
Let’s make time to do what you
love.
This is where confident hoteliers belong.
Be a part of
standing out.
Empowering
motivating
passionate
encouraging
Your revenue is awesome; just like You.
Fun
Fun when accurate. We take revenue seriously, but not ourselves.
Welcoming
warm
empathetic
friendly
Inspiring
visionary
confident
ambitious
Functional
The functional tone of voice is primarily used to convey information or guide the user. The goal is to keep the copy clear for maximum legibility and comprehensibility.
Clear
Non-technical. Be clear in your messaging. Avoid buzzwords and jargon.
Informal
Use direct voice and relate to the hotelier's challenges and passions.
Positive
Use positive and passionate language.
Highlight benefits
Lead with the outcomes of using our solution.
On eye-level
Don’t educate, but empower. Remember you are talking to real professionals.
Simple
Make things that sound difficult seem easy and comprehensible.
