Plain

Visual Identity

This is Plain's brand guidelines and assets

Updated June 2019

Contents

Logo

Plain Sans

Colors

Icons

Tone of voice

Photography style

Design examples

Intro

Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui, ac bibendum eros sagittis.

Logo


Donec lectus orci, molestie sit am magna et, porttitor dictum massa. Integer commodo volutpat ligula sodales augue hendrerit id. Vestit bulum tincidunt eget erat sollicis tudin tempor. Curabitur purusito.


Base image: Positive version

Hover image: Negative version


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Vestit bulum tincidunt eget erat sollicis tudin tempor. Curabitur.


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Clear space


Donec lectus orci, molestie sit am magna et, porttitor dictum massa. Integer commodo volutpat ligula.

bp_plain_logo_clear_space

Logo for SoMe


Donec lectus orci, molestie sit am magna et, porttitor dictum massa. Integer commodo volutpat ligula.


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bp_plain_some_logo_in_situation bp_plain_some_logo
Download Logopack

Plain Sans

Download Plain Sans

Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui, ac bibendum eros sagittis.

Plain Sans Light 

Primary typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Plain Sans Regular

Supportive Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Big fjords vex quick waltz nymph.

Bawds jog, flick quartz, vex nymph.

Waltz job vexed quick frog nymphs.

Type hierarchy (Plain Sans Regular)

Title (Plain Sans Light)


Body text (plain sans light) Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui. Donec lectus orci, molestie sit amet magna et porttitor.

The painter turned to his servant, who stood blinking in the sunlight. “Ask Mr. Gray to wait, Parker: I shall be in in a few moments.” The man bowed and went up the walk. Then he looked at Lord Henry.


The end.

Colors 


Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, sodales augue hendrerit ideoko. Vestibulum tincidunt eget erat.

Integer commodo volutpat ligula, sodales augue hendrerit ideoko. Vestibulum tincidunt eget erat.


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Plain Black

  • HEX #000000

  • RGB 0, 0, 0

  • CMYK 60, 50, 50, 100

Plain White

  • HEX #FFFFFF

  • RGB 255, 255, 255

  • CMYK 0, 0, 0, 0

Download swatches

Plain Pink

  • HEX #F4C5D3

  • RGB 244, 197, 211

  • CMYK 0, 19, 14, 4

Plain Grey

  • HEX #DADADA

  • RGB 218, 218, 218

  • CMYK 0, 0, 0, 15

Icons


Donec lectus orci, molestie sit am magna et, porttitor dictum massa. Integer commodo volutpat ligula.

Download Icons
bp_plain_icon_selection

Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula.

bp_plain_icons_burger bp_plain_icons_exit

Tone of voice


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How we talk is how 

we are perceived. 



For people to really listen, you have to have something to say. That is why we only communicate if we have interesting topics for people to know. When we speak, we speak clearly. We write in short sentences and with a plain, thoughtful language. 

Photography style


Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula.


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plain_photography_1
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Design examples

Download templates

Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui, ac bibendum eros sagittis. Volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor.

Plain Business Cards


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Plain Letterhead + Flyer


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Plain Cover


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Download templates

Download

Graphic Design Agency © 2019

Plain is a brand guideline template made with Brandpad.


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