Everbright Talent Development
Brand Guidelines | Ver. 1.0, 06.2025
Philosophy
Logo
Colors
Typography
Tone of voice
Grid
Photography
Shapes/Containers
Applications
Brand alignment starts here.
Philosophy
Win together
Our brand is a vibrant embodiment of our values, shining through every interaction and touchpoint. These guiding principles are accessible to all—designers and non-designers alike—who contribute to Everbright’s creative vision. They establish the standards for the innovation and quality that our brand upholds and our clients rightfully expect. While we embrace growth and evolution, our core principles are steadfast, ensuring that everything we create remains unmistakably Everbright.
Logo
The Everbright logo plays a crucial role in defining our brand identity. To keep it instantly recognizable across all surfaces, it’s important to adhere to consistent guidelines for placement, sizing, clear space, and color usage. Additionally, this section will explore exciting aspects of sub-branding, co-branding, our social media symbol, and the app icon. By following these guidelines, we can proudly showcase the Everbright brand in the best possible light!
Minimum logo clearspace
To achieve the best presentation of the logo, it is important to maintain generous clear space around it, free from any margins or elements. This principle, defined by the size of X outlined below, significantly enhances the logo’s visibility and impact.
Sub-branding
The simplicity of our logo allows it to have various lock-ups when we communicate our products or progams—e.g. Flock Factor, Chukker Challenge, or Launch.
Co-branding
When we collaborate or partner with other brands, we have developed a system for co-branding. Either Everbright leads, or the collaborator leads. Both options are ok. Depending on the surface the logos are visible on, we can choose between horizontal and vertical lock-ups.
Horizontal system for
Everbright/Partner Brand
A: This white space needs to be visually balanced rather than mathematically correct
B: This logo size needs to visually match the weight of the Everbright logo
C: This logo size needs to visually be centered rather than mathematically centered
Horizontal system for
Partner Brand/Everbright
A: This white space needs to be visually balanced rather than mathematically correct
B: This logo size needs to visually match the weight of the Everbright logo
C: This logo size needs to visually be centered rather than mathematically centered
Vertical system
A: This white space needs to be visually balanced rather than mathematically correct
B: This logo size needs to visually match the weight of the Everbright logo
Misuse
Not recommended bc of our asymetrical logo
Logo color
The Everbright logo should only be used in magenta, black, or white.
Logo on photography
Ensure our logo stands out beautifully against the photography by maintaining sufficient contrast, making it clear, crisp, and easily legible for optimal impact.
Social media icon
Our social media avatar is designed to stand out on any platform. Since it’s almost always connected to our username, it’s permissible to use only the icon, creating a strong and recognisable brand mark.
App icon
Following the same principles as our social media icon, Everbright’s app icon is designed to stand out in a jungle of other app icons.
Misuse
We encourage you to treat our logo with care and maintain its consistency across all platforms. It is important that it remains unaltered and true to its original design. Below, you’ll find examples of what not to do in order to help guide you in this process.
Do not distort the logo
Do not place the logo vertically
Do not tilt or rotate the logo
Do not apply a color to the logo and place it on a colored background
Do not put a stroke on the logo
Do not modify our clean black
or clean white color
Do not outline the logo
Do not apply drop shadow
Do not use the logo as a
frame for photography
Do not use the logo as part
of typography. When referring
to Everbright in running text,
always use our brand typeface,
Merriweather, in the same weight as the rest of the copy.
Colors
We proudly embrace a bold and vibrant primary color that commands attention on any surface. Our secondary colors provide space for contrast and add a pop of energy. Each primary and secondary color features both light and dark variants, ensuring a rich variety. Furthermore, each pillar is thoughtfully paired with a unique color, accompanied by its own light and dark versions, contributing to a cohesive and dynamic visual identity.
Primary colors
Our primary color is magenta. Our secondary colors are navy and yellow green.
Magenta
Magenta Dark
Magenta Light
Navy
Navy Medium
Navy Light
Yellow Green
Yellow Green Dark
Yellow Green Light
White
Black
Pillar colors
We also have our pillar colors including green, red, purple, and teal.
Recruiting Green
Recruitment Green Dark
Recruitment Green Light
L&D Red
L&D Red Dark
L&D Red Light
Performance Mgmt Purple
Perf Mgmt Purple Dark
Perf Mgmt Purple Light
Retention Teal
Retention Teal Dark
Retention Teal Light
Acceptable color combinations
The approved color combinations below should be used when combining artwork and typography in our brand colors. Adhering to these guidelines will not only ensure consistency across all platforms but also enhance ADA compliance, promoting optimal legibility and readability.
Colored backgrounds with logo
Below are the different color combinations allowed to be used when combining our logo with our brand colors. Follow these guidelines to ensure consistency across all mediums.
Colored backgrounds with type
Below are the primary color combination to use when combining our typography with our brand color.
Misuse
Our colors should always be treated with respect and appear consistent throughout all formats. The colors should never be reimagined, tampered with, or modified in any way. Below are some absolute no-no's.
Magenta on Green
Magenta on Red
Magenta on Teal
Magenta on Purple
Do not place a colored logo
on a colored image that makes the logo hard to read
Typography
Brand Typeface
Typography
Our brand type family has been carefully curated for optimal legibility, flexibility, and functionality. We’ve chosen Google fonts, including Merriweather for titles, Nunito for eyebrows, and Merriweather Sans for body copy. Consistent and effective use of these fonts will enhance and strengthen our brand experience.
Brand fonts
Below are the three brand fonts that are in use.
Merriweather
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$¢:;,.*
Merriweather Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$¢:;,.*
Nunito
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*
Weights & Sizing
Merriweather comes in two selected main cuts: Merriweather Light (300), Merriweather Regular (400). No associated italics. Throughout the visual identity, Merriweather Light (300) is our go-to weight and utilised for titles and subtitles. Using Merriweather Regular is an exception to the rule when Light does not work.
For subheadings, we use Merriweather Sans Semibold (600) and Semibold Italic sparingly. Merriweather Sans Light and Italic (both 300) for body copy.
Nunito Extra Light (200) are used for title eyebrows when applicable, and Nunito Light (300) if Extra LIght visually does not work.
Merriweather Light
Merriweather Regular
Merriweather Sans Light
Merriweather Sans Light Italic
Merriweather Sans Semibold
Merriweather Sans Semibold
Nunito Extra Light
Nunito Light
Alignment
Large typography should always be left-aligned or centered. It should never right-aligned or justified.
Smaller typography should always be left-aligned. Never centered, right-aligned or justified
Margins
Our margins are decided from the grid margin principle. This varies based on the workspace. When margins have been set, make sure typography follows them.
Case
When setting type, sentence case should always be used unless working with the eyebrow using Nunito Extra Light font.
Never use all caps on titles,
subtitles, and body copy
The only exception is when using
Nunito font as an eyebrow
Tracking
Tracking is the spacing given to all letters in a word. Tracking should be quite tight. Too loose or too tight tracking should always be avoided. Below are some guidelines to follow.
Correct tracking
Too tight tracking
Too loose tracking
Kerning
Kerning is the spacing between each individual letter in a word. Once tracking is set correctly, go into each word and manually adjust the kerning to make sure it sits perfectly. When working in design software, kerning should always should be set to Optical for larger title sizes and Metric for smaller sizes . Below are some guidelines to follow.
Optical Kerning /
Metric Kerning (hover)
Not OK kerning
OK kerning
Leading
Leading (also known as line spacing) is the space between lines of words. Leading should be optically bigger than the spacing between words, which again should be greater than the tracking. This will result in perfect legibility. Follow this principle for both print and digital type setting. When choosing your leading, be mindful that leading isn’t so tight that the descenders of the top line do not touch the ascenders of the line below it (which basically means that the lower parts of the g/j/p/q/y do not touch the upper parts of the b/d/f/h/k/l/t).
Correct leading
Too loose leading
Too tight leading
Misuse
Below are some examples that should always be avoided when setting typography. There will most definitely be occasions where type issues arises, that isn’t shown in the examples below. In these cases, refer to the guidelines and be as logical as possible. Try to find solutions that feels consistent and correct with the overall brand aesthetic.
Tone of voice
Let’s give them something to talk about! To get people to actually listen, we speak with a distinctive voice that projects a memorable, identifiable, and thought partner-centric message. We are driven by substance in our brand communication. We aim to communicate only relevant topics for our target audiences. When we talk, we speak clearly, thoughtfully, and authentically. When we write, we impart messaging with brevity, wit, and professionalism.
Principles
Our core characterisics:
Clarity
Trust
Creative
Dynamic
Personalized
Brand Personification:
We show up strategically.
We show up dependably.
We show up vibrantly.
We show up agilely.
We show up expertly.
Signature messaging
Everbright is
a trusted partner for global brands.
Misuse
Never try to be sarcastic, funny, politically charged, wrong, or sloppy. Always use correct grammar and spelling. Be careful with punctuation and with excessive use of exclamation or question marks.
Grid
Grid is an important part of our design system. Our grid layout principles are flexible and should always put our content in focus.
Margins
Margins are defined by the our grid design system.
Columns
To keep things tight and precise, use one of these grid systems when designing a layout where applicable.
8-column grid for landscape orientation
6-column grid for portrait orientation
12-column grid option for a 16:9 ratio or shorter landscape orientation
Typography Aligment
We always set our type left-aligned.
Typography layout
When setting typography in a layout, follow our simple rules of margins and colums to always come correct. Aim to limit type sizes to a maximum of three diffrent styles.
Title only
Title + Body
Body only
Imagery Layout
We also have the power to use imagery when we communicate. Use the following alternatives and guidelines to use photography correct in your designs.
Horizontal layout,
full bleed imagery
Horizontal layout, imagery
Horizontal layout, imagery
Photography
Our photography library is an ever-expanding roster of great imagery from around the world — often provided by Ryan Greenleaf. High-quality photography builds brand reputation.
Categories
We have two main photography categories: People and Landscape. Always ensure to use the most relevant category for your communication message.
Guide for photographers
Shoot with some depth of field
A shallow depth of field helps isolate your subject, while a deep one captures more context.
Don’t be afraid to try unique angles
Overhead, down below, or even unconventional perspectives can make an image more dynamic.
Get into the scene
Make the viewer feel as though they are part of the action by shooting from an immersive perspective.
Use objects out of focus in the foreground
Framing your subject with blurred elements adds depth and intrigue.
Try to shoot with natural light
Shadows should be dark and rich but fall off naturally for a balanced look.
Capture candid moments
Authentic expressions and movement bring life and storytelling to your shots.
Use leading lines
Roads, fences, or even light and shadows can subtly guide the viewer’s eye toward your subject.
Think in layers
Incorporate foreground, middle ground, and background to create a sense of depth.
Play with negative space
Letting your subject breathe within a frame can create a minimalist, striking effect.
Mind your color palette
Harmonizing colors can set the mood, while contrast helps subjects pop.
Tell a story
A single photo or sequence should evoke emotion, curiosity, or a sense of place.
Adjust your perspective
Shoot close-up details, wide shots, and everything in between for variety and context.
Shapes/Containers
Container Form System
Our Everbright form system consists of three containers using the new logo as reference.
Scaling the Container
The shape should be scaled proportionally to fill the surface area. The two bottom anchor points can be adjust for height, once the width has been achieved. Do not adjust any of the angles, as these are reflective of the brandmark.
Container for media ads
The samples below show how the container forms can scale to meet the requirements of various digital or print formats.
Container Form Usage
The samples below show how the container forms are used.
Color Field:
Color on color can be striking, and can give the designer a creative way to make a simple layout compelling
Image Container:
Images can be cropped in an ownable manner, creating visual assets that tie back to the brand
Form over image:
Setting body copy over an image can be tricky. The container forms provide a simple tool
Applications
Applications
Continously updated with relevant examples.
