Welcome to Openly's Brand Guidelines
Our brand guidelines are designed to help you understand our brand identity and ensure consistency in how Openly is presented to the world.
1.0 Visual guidelines
1.1 Logo
Primary logo
The primary Openly word mark comes in plum and white and should be considered the first option whenever the logo is used.
Secondary logo
The grayscale logo should be used when color is not an option.
Clearance
The minimum space around the logo is equal to half the width of the letter “O” in Openly.
A minimum area of clear space allows the logo to stand out by ensuring that any copy or other visual elements are kept clear from the logo.
Minimum sizes
For readability, the scale of our logo needs to have special considerations. Do not reduce these elements below these designated pixel values.
Incorrect usage
To make sure the brand appears as consistently as possible across all touch-points, these are a few ways we don’t want the logo to be distorted.
1.2 Colors
Our color palette is a crucial element of our visual identity. Our colors help to create a differentiated and recognizable brand presence across all mediums. Our primary palette includes Plum, Dark Plum, Cream and Gray. Primary colors are to used for promotional material. Our secondary palette includes 4 accent colors rose, mint, sky blue and gold to add variation and interest. The graduated colors can be used in conjunction with the Primary and Secondary colors to add contrast.
Plum
CMYK - 55, 70, 10, 0
RGB - 129, 95, 153
HEX - #815F99
Dark Plum
CMYK - 55, 70, 10, 0
RGB - 7, 32, 71
HEX - #2F2047
1.3 Typography
Bookmania
While there are 10 weights, the Openly brand will only require Light (for headlines and numerals) and the occasional use of Regular for smaller font sizes.
Libre Franklin
There are 18 weights of Libre Franklin. The Light, Regular, and Medium weights will be used for the majority of body copy, subheadings, and CTAs.
1.6 Photography
Openly’s photography style features sincere, candid moments of families, friends, couples, and individuals living their lives to the fullest.
→ Subjects are never camera aware
→ Mix of indoor and outdoor
→ Mix of “at home” and on vacation
→ Mix of close up and far away images
→ Subjects should be diverse in race and age
→ Lighting should feel warm and use as much natural light as possible
→ Photography can be used with or without a window pane clipping mask
2.0 Brand Copy
For Independent Insurance Agency Partners
The following content has been crafted for agency partner use when promoting Openly to the consumer audience.
If you’d like to publish unique copy or create co-branded promotional material, please submit for review.
2.1 Tagline
Premium, straightforward home insurance
2.2 About Openly
Openly's premium home insurance is exclusively offered by a network of independent insurance agents. Openly was founded in 2017 by Ty Harris, previously Chief Product Officer at Liberty Mutual, and Matt Wielbut, a serial entrepreneur in insurtech. Combining human expertise, data, and cutting-edge technology, Openly provides top-tier coverage and a smoother insurance experience. For more information, visit Openly.com.
Supporting Statements
Option 1
Openly prioritizes your peace of mind as much as your policy coverage. When you choose Openly, you get comprehensive insurance without surprises. Openly’s coverage options exceed the insurance standard so you can feel confident and secure in your choice.
Option 2
Openly offers straightforward, comprehensive coverage without surprises. Get the peace of mind you deserve with an easy-to-understand policy tailored to fit your needs. Openly ensures that your property is protected and you’re supported when you need it most.
2.3 Coverage Highlights
→ Local expertise: Openly’s network of independent agents provides personalized service that understands your community’s needs.
→ Fast claim response: Experience peace of mind knowing most claims receive contact within 1 business day of filing.
→ Swift inspections: Get your claim moving quickly with inspections typically completed within 5-7 days of filing a claim.
→ Proven customer satisfaction: 97% average customer satisfaction score, reflecting Openly’s commitment to delivering exceptional customer experiences.
→ Customizable policies: Tailored coverage with our flexible add-ons.
→ Rebuild with confidence: Guaranteed replacement cost coverage up to $5 million ensures a home can be rebuilt after a covered loss.*
→ Superior liability protection: Broad liability coverage up to $1 million safeguards homeowners from unexpected accidents and legal claims.
→ Comprehensive personal property coverage: Blanket coverage up to $100,000 with zero deductible per category protects valuables, including collectibles and fine art.
* In CT, GA, KS, MS, MO, NH, OH, SC, TN and WI, coverage amount is subject to Coverage A and conditions listed in the policy.
For Press and Media
The following content has been crafted for press and
media use when promoting Openly.
2.4 Tagline
Premium, straightforward home insurance
2.5 About Openly
Openly is a remote-first premium homeowners insurance provider operating in 22 states across the U.S. Its centralized platform offers comprehensive coverage, market-leading technology, and exceptional service. Founded by industry veterans in 2017, Openly is dedicated to delivering modern and transparent homeowners insurance and empowering independent agents across America. Openly continues to win various awards recognizing its company growth and culture, including Forbes’ America's Best Startup Employer, Comparably's Best Company Outlook, and Inc.’s Best Workplaces. For more information, visit Openly.com or linkedin.com/openlyllc.
Supporting Statements
Option 1
Openly provides exceptional insurance by delivering comprehensive coverage through independent agents. Openly believes offering consumer choice is as essential as providing remarkably straightforward insurance.
Option 2
Openly's innovative platform simplifies and streamlines home insurance, enabling agents to deliver comprehensive coverage with speed and ease.
2.6 Coverage Highlights
→ Customizable policies: Tailored coverage with flexible add-ons, ensuring clients' homes are protected.
→ Rebuild with confidence: Guaranteed replacement cost coverage up to $5 million ensures a home can be rebuilt after a covered loss.*
→ Superior liability protection: Broad liability coverage up to $1 million safeguards homeowners from unexpected accidents and legal claims.
→ Comprehensive personal property coverage: Blanket coverage up to $100,000 with zero deductible per category protects valuables, including collectibles and fine art.
→ Proven customer satisfaction: 97% average customer satisfaction score, reflecting Openly’s commitment to delivering exceptional customer experiences.
→ Fast claim response: Customers experience peace of mind knowing most claims receive contact within 1 business day of filing.
* In CT, GA, KS, MS, MO, NH, OH, SC, TN and WI, coverage amount is subject to Coverage A and conditions listed in the policy.
