Index
Logo
Using the button on your right you can download the primary and secondary logo files of Oslo Innovation Week. Below you can read about how to use them correctly.
Any modifications to the provided logo files are not allowed.
Primary logo
Primary logo consists of the Oslo Innovation Week wordmark along with the date of the event.
You can use the primary and secondary logo interchangeably, depending on the needs of the communication.
Secondary logo
Primary logo consists of the Oslo Innovation Week wordmark along without the date of the event.
You can use the primary and secondary logo interchangeably, depending on the needs of the communication.
Logo: Colors
The Oslo Innovation Week logos can be used in Black, White and any of the OIW brand colors (see the Colors section for the correct color codes).
Don't use two or more colors on the logo, it should always consist of only one color.
Logo: Clear space
When applying our logo, it is paramount that it is given enough space from the margins and other elements on the page.
Clear space should never be reduced but can be increased.
Primary logo
Secondary logo
Color palette
Colors are an important aspect of Oslo Innovation Week brand identity, and the vibrant colors of the brand palette should play an important role in the visual communication. This year we have two color palettes to choose from.
Palette #1
Light
Palette #2
Dark
Colors: Light
f7ebda
RGB: 247 235 218
HEX: f7ebda
CMYK: 3 6 13 0
0071e1
RGB: 0 113 225
HEX: 0071e1
CMYK: 90 40 0 0
44ff17
RGB: 68 255 23
HEX: #44ff17
CMYK: 60 0 90 0
005338
RGB: 0 84 56
HEX: #005338
CMYK: 90 30 80 30
Colors: Dark
000037
RGB: 0 0 55
HEX: #000037
CMYK: 100 100 0 40
ff4f45
RGB: 255 79 69
HEX: #ff4f45
CMYK: 0 90 70 0
2b005c
RGB: 43 0 92
HEX: #2b005c
CMYK: 85 90 0 30
eca1fd
RGB: 236 161 253
HEX: #eca1fd
CMYK: 0 30 0 0
Typography
For Oslo Innovation Week 2023 we use the type family Circular for brand typography along with the new addition of Editorial New Light.
It is important to ensure that the correct typeface is being used, you can download the font files using the button on the right.
A precise and elegant narrow serif that was designed by PangramPangram, with a big enough personality to make a statement as a title.
In OIW's visual identity we use Editorial New Ultralight as a display typeface, meanig that we only use it for the headlines. It's possible to use Editorial New Ultralight Italic for the selected parts of the title that we want to highlight.
Never use Italic in the headline exclusively, as well as using Editorial New for body text is not allowed.
Circular is a type family designed by Lineto, and consists of multiple styles and weights. For OIW we use Circular Book, Medium, Bold and Black in the communication.
The combinations of weights makes the type family flexible, but it's still important to limit the number of different weights used on the same surface, to ensure a clear hierarchy.
Always use Circular for body text.
Graphics
Colors are an important aspect of Oslo Innovation Week brand identity, and the vibrant colors of the brand palette should play an important role in the visual communication. Using the two color palettes allows us to create two distinctive lines of graphical elements that can coexist.
Graphics: types
As well as two color schemes we can also distinct two types of graphics depending on how busy they are.
Busy graphics
Great as a keyvisual image
Calm graphics
Great for using text on them or mixing with photography
Graphics: how to use them with logo
Logo on graphics should always be placed in a way that makes it easily recognizable. Try to find the calmest spot on every graphic that provides the appropiate color contrast to the logo as well.
Always use the white version of the logo on graphics.
Graphics: combining them with photography
Presented below are the examples on how to combine the graphics with photography.
Always make sure that graphics are just a nice background for text and are not competing with the photography we want to showcase.
Templates
& Downloads
Motion graphics
Keynote presentation
Background graphics
Posters
Oslo Innovation Week 2025
Brand Guidelines
Developed by Metric Design