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Norin - Brand Guidelines

 

Logo / The Logo Mark / Typography / Colours / Graphic Elements / Inspiration

Why a Brand Guideline


The purpose of a visual identity is to translate our values, vision, key messages, ambitions and culture into design that communicates who we are. It is a way to create a unified language that supports our daily business and future ambitions. It aims to encompass all people working within Norin or interacts with the Norin brand - as well as differentiates Norin against other businesses.


This guide for the visual identity of Norin will ensure that a coherent visual identity of Norin is communicated throughout the visual materials and across platforms.

The visual identity should be followed:

• When communicating on any platform, such as print, web, PowerPoint, etc.

• When developing new communication materials or revising existing materials.


Which visual elements are available:

• The Norin logo / Logo Mark

• Colours

• Typography

• Graphic elements


These elements are described in this guide. Wrongful use of the elements of the visual identity will diminish the recognition and subsequently the value of the Norin brand.

Main Logo

The main logo is the logotype by itself without the brandmark and the additional descriptive text. 

Download Logo Files
norin_logo_black
norin_logo_white

Use of the logo on coloured surfaces

To ensure good readability and that the logo does not disappear, use the logo in one of the profile colors with sufficient contrast. 

norin_logo_white
norin_logo_light_blue
norin_logo_dark_blue

The Logo Mark

The logo mark consists of the "n" from the logo placed inside a circle. The brand can be used in many ways, for example on merch, office supplies and as a symbol on various social media platforms. The logo mark should never be placed near the main logo.

Download the Logo Mark
norin_logomark_green
norin_logomark_dark_blue
norin_logomark_yellow
norin_logomark_light_blue

Minimal Logo Size

Below is a recommendation of minimal sizes. Avoid making them smaller than this, as they will become illegible.

logotype-minimumsize
logomark-minimumsize

Clear Space

The logo must have a distance around it that is at least equal to the x-height of the lettering in the logo. 

The logo mark must have a distance around it that is at least half the height/width of the icon itself.

exclusionzone_logo
exclusionzone_logomark

Typography

Fonts


Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all our communications.


The FF Karbid family consists of several different fonts. The Norin logo is based on Karbid Display so it should not be used. Karbid Pro and Karbid Text, on the other hand, are two good fonts that harmonize well with the visual profile of Norin. Karbid Pro is used in smaller amounts of text with large font sizes such as titles. Karbid Text is used in large amounts of text and where the font size is small.


FF Karbid is available on Adobe Typekit and on https://www.myfonts.com/fonts/fontfont/ff-karbid/

Profile Fonts


FF Karbid Pro

FF Karbid Text

System Font


Arial is the preferred option in applications such as PowerPoint, where FF Karbid is not available.


Arial

Colours


Colour plays an important role in the Norins identity program. 

A palette of primary colours has been developed (Ocean and Sky Blue) and secondary colours (Earth Green and Sunny Yellow). 

Consistent use of these colours will contribute to the cohesive and harmonious look of the Norin-brand identity across all relevant media.

Black

  • HEX #000000

  • RGB 0, 0, 0

  • CMYK 60, 50, 50, 100

White

  • HEX #FFFFFF

  • RGB 255, 255, 255

  • CMYK 0, 0, 0, 0

Ocean Blue

  • HEX #143264

  • RGB 20, 50, 100

  • CMYK 80, 50, 0, 61

Sky Blue

  • HEX #49c8ef

  • RGB 73, 200, 239

  • CMYK 62, 0, 4, 0

Earth Green

  • HEX #2fb88a

  • RGB 47, 184, 138

  • CMYK 73, 0, 62, 0

Sunny Yellow

  • HEX #ffcd00

  • RGB 255, 205, 0

  • CMYK 0, 20, 100, 0

Download colour palette

Graphic Elements

The "n"

Combine two different sizes of the “n” to break up large areas. Never more than two elements per area. 

Can be used both with colors or as a “watermark”. 

02_u-dark_blue_green
01_u-white

The Wave

Waves are based on the shape in the "n" and are used as a decorative element. The size can be varied.

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Download Graphic Elements

Inspiration

Powerpoint

skjermbilde-2022-11-02-kl-132056
skjermbilde-2022-11-04-kl-145513
skjermbilde-2022-11-02-kl-132143
skjermbilde-2022-11-04-kl-145530
skjermbilde-2022-11-04-kl-145551
skjermbilde-2022-11-04-kl-145606
skjermbilde-2022-11-02-kl-132229
Download Template

Word Templates

norin_word_notat_thumb_03
Download Word Templates

Tote Bag

norin_handlepose_02

Roll Ups

06_roll-up-mock-up

White Papers

psd-013_logo1_02
psd-013_logo1_03
psd-013_logo1_01

Exhibition Wall

messevegg

Businesscards

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card_back_lb2
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visittkort_green_02
visittkort_yellow_03

Brand Guidlines - 2022



Designed by Apeland

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