Welcome to the Nectar brand guidelines.
The following document has been created as a reference to guide the outward communication and design of the Nectar brand. It introduces our new identity and explains the guiding principles for each element of our brand. The way we look, sound, and behave is a reflection of who we are. And in each section, you will find that the Nectar brand identity is more than a single mark—it's a rich system that balances science and humanity with ease and approachability.
Brand Positioning
Brand positioning is a filter for decision–making. For Nectar to become synonymous with one idea, every decision across every department must pass through this filter.
Positioning answers the question: “Why Nectar?” It provides a foundation for all executions of the brand.
Narrative
The world is no stranger to allergies and the conditions they trigger.
It is a quiet, yet massive epidemic - larger than depression, hypertension and even diabetes. And it’s only getting worse. Billions around the world are suffering.
They suffer in silence. They mask symptoms, tolerate side effects, and some even put up with the pain and inconvenience of allergy shots.
Treating the root cause of allergies is possible. It is long overdue and we are here to make it available - to all. Our solutions will bridge the existing gap from access to care.
We are tired of waiting. Tomorrow is up to us.
To make a lasting difference, we have to break the tired mold and reimagine allergy care from the ground up.
We transform people’s lives - men, women and children. We create truly personalized solutions that treat the unique root cause of their allergies, with a focus on convenience and exceptional customer experience.
It all starts with the science. We believe in data - lots of it - to drive our understanding and innovate new forms of treatment. We prove it in the clinic.
We think big. We tackle the hardest problems head on and we do it at scale. We are rebels with a cause and we aren’t afraid to rethink and rebuild anything that gets in the way of achieving our vision.
We lead the conversation - globally. We don’t just want to treat your allergies, we want to understand and reduce the triggers that cause new and worsened allergies in the first place.
We champion science for good. And we’re here to change the world for good.
Purpose
The purpose answers the question of why we exist in the world beyond to make money. It is our reason for being and our filter for decision-making.
Putting an end
to allergies
Brand Idea
The brand idea is the answer to the question of why the world should choose us. It can be used internally as a short handle to easily call the positioning to mind.
Science for good
Beliefs & Behaviors
Our beliefs are the unassailable truths of our brand. They should give rationale for our purpose, be specific to us, and ownable as a collective.
Our behaviors are the code of conduct we must follow to authentically live our beliefs. They should be actions that are essential to bring our positioning to life.
Beliefs
Behaviors
We believe...
So we...
Finding a long-term solution for allergy sufferers is overdue.
Are reinventing allergy care to transform lives.
We believe...
So we...
Reinventing allergy care requires personalization and solving problems at scale.
Are powered by clinical research and data science.
We believe...
So we...
Great science can be delivered without compromising consumer experience.
Take pride in our exceptional service.
We believe...
So we...
To tackle allergies holistically we need to work at a community level.
Lead and catalyze the global conversation.
Verbal Identity
Brand voice and messaging work together to form a distinctive verbal brand identity, such that over time your company may be recognized by its words alone.
Is & Isn't
Nectar is
Nectar isn't
Expertise
• Clinical
• A revolution
• Visionary
• Groundbreaking
• Proof
• Clarifying
• Academic
• An evolution
• Idealistic
• A novelty
• A promise
• Complicated
Personalization
• Accessible
• Curious
• Direct
• Customized
• Personal
• Precise
• Oversimplified
• Prying
• Curt
• Generalized
• Intimate
• Elaborate
Personality
• Ambitious
• Earnest
• Witty
• Down to earth
• Devoted
• Warm
• Unrealistic
• Exaggerated
• Slapstick
• Exclusive
• Obsessed
• Cute
Metaphors
• A solution
• A TED Talk
• A twinkle in your eye
• A marathon
• Pour over coffee
• Medication
• A shortcut
• A thesis defense
• A belly laugh
• A 5k
• Keurig
• Essential oil
Voice Traits
The narrative defines the boundaries of the idea and sets the stage for the other positioning elements. Like all positioning elements, it is internal language, not customer-facing.
Insightful
not academic
We break it down without dumbing it down.
This helps us balance science and humanity, turning proven research into tangible 'aha' moments. This builts trust with people and offers a clear understanding of how we're using science to end allergies.
How to
• Lead with the key takeaway.
• Translate science into approachable language.
• Elevate critical details.
Bold
not overconfident
We speak with energy and think big.
Our science is for the world—and forever. Our writing captures that ambition and inspiration, always balancing individual relief with the larger vision of ending allergies for good.
How to
• Making positive, confident statements.
• Minimize qualifiers.
• Paint the big picture.
Supportive
not overbearing
We care for people individually.
Our passion (and compassion) are at the heart of how we communicate, putting every person first and solving for their needs on an individual basis.
How to
• Ask directed questions.
• Make resources accessible and available.
• Always follow up.
Clever
not silly
We write with warmth and wit.
We have a smart sense of humor, bringing energy to our writing without cracking silly jokes or looking for laughs. This brings levity and personality to our earnest subject matter and scientific approach.
How to
• Twist idioms.
• Be surprising.
• Use subtle literary devices (alliteration, rhyming, etc.).
Brand Line
A brand line is a short introduction—a succinct way that the world can get to know who we are, what we do, and why we exist.
Our brand line is also flexible, allowing us to position the many benefits and outcomes of Nectar over symptoms or allergies.
Nectar over allergies
Dos & Don'ts
Dos
Don'ts
Focus on the positivity, optimism, and new beginnings of a life free of allergies.
Make it a war against allergies, overemphasize suffering, or focus on escaping the negatives.
Occasionally address allergies directly, using playful opposition language. (“It’s over, allergies.”, “Allergies hate science.”)
Make allergies the center of attention, or take it too far with the negativity (“The allergy killer.”)
Pair scientific terms with approachable explanations.
Completely avoid using precise terminology or forget to break it down.
Lead with the key takeaway.
Lead with a fast fact or “Did you know?”.
Make it witty.
Make jokes.
Make industry language more colloquial.
Make it overly conversational or casual.
Use style and voice to separate us from our competitors with similar messaging.
Be afraid to say similar things in our own way.
Offer proof whenever possible.
Hide our expertise or simply say “trust us”.
Style Guide
Brand Voice also helps inform how we approach grammar. Here are a few rules to follow when writing for Nectar.
Grammar & Phrasing
Active Voice
Nectar uses active voice whenever possible.
Tense
In general, always focus on the future and the present.
Contractions
Feel free to use contractions.
Conjunctions
And it's okay to start a sentence with a conjunction (and, but, or) to keep things fluid and conversational.
Formatting
Bold & Italics
We occasionally use bold and italics to emphasize certain ideas.
Italicize titles of books, magazines, films, and journals. Put quotation marks around article titles.
Parentheses
Most effective when giving short examples in a longer statement. Try to use sparingly.
Underlining
Save this for hyperlinks on the site.
Punctuation
Periods
We do punctuate
• Body copy
• Subheads
• Text messages/customer service interactions
We do not punctuate
• Headlines
• CTAs
• Bulleted lists
• Email subject lines
Commas
Use the serial comma (a.k.a. Oxford comma).
Quotation marks
Periods and commas go inside quotation marks. Everything else (!, ?, ;) goes outside quotation marks, unless it's part of the quoted material.
Include a comma before a quote if the words before it describe the writing or saying of the quote.
We don’t use
• Ellipses
• Exclamation points
• The greater than (>) symbol to connote “over”
• Ampersands to replace “and”
We do use (sparingly)
• Parentheses (for small additions)
• Em dashes—without spaces on each side
• Question marks
• Hashtags (only on social)
Glossary of Terms
What terms do we use and when to use them. Match internal language to outward facing language so that our brand carries through and to reduce confusion.
Term Reference
Preferred Term(s)
Alternative Terms
When broadly referring to allergy drops
Allergy immunotherapy drops
Allergy drops
Immunotherapy drops
Sublingual immunotherapy
do not use:
SLIT
Liquid drops
When referring to our personalized compounded prescription treatments
NectarRx Allergy Treatment
NectarRx
NectarRx Treatment
do not use:
Nectar Rx (no space between)
Nectar RX (do not capitalize ‘X’ or use subscript)
When specifically referring to Nectar sublingual immunotherapy drops product
NectarRx Allergy Drops
(packaging: NectarRx Allergy Drops)
NectarRx
NectarRx Treatment
do not use:
Nectar Rx (no space between)
Nectar RX (do not capitalize ‘X’ or use subscript)
When referring to steps in our treatment (specific to sublingual)
NectarRx Ramp-Up Kit
NectarRx Maintenance Kit
(packaging: NectarRx)
Phase 1 Ramp Up Kit
Phase 2 Maintenance Kit
NectarRx Subscription
Terms to describe the benefits of the treatment:
Customized formula
Prescription formula
Personalized formula
do not use:
Rx Kit
When referring to our Allergy Test Product
NectarDx Allergy Test
(packaging: NectarDx)
Allergy test
NectarDx
Terms to describe what the test is:
IgE test
Finger-prick test
do not use:
Blood test
Nectar Dx (no space between)
NectarDX (do not capitalize ‘X’ or use subscript)
When referring to holding company
Nectar Life Sciences
When referring to physical location
Nectar Allergy Center
When brand refers to individuals not yet in treatment
People with allergies
Consumer
Allergy sufferers
When refer to someone who is in our treatment
Patient
Customer
When referring to who created our treatment protocols and system set up
Doctor
Licensed physician
Allergist
When referring to who is providing and prescribing treatment
Licensed Provider
do not use:
Doctor
When referring to the larger physician network
Nectar Network
When referring to the results of the At-Home Allergy Test
Allergy test results
NectarDx Results
Test results
Lab results
When referring to our consultations
At-home consultation
At-home appointment
Telehealth appointment
Virtual meeting
When referring to patient community
Nectar Hive
Visual System
The visual identity of Nectar helps to establish the look and feel of the brand itself. The intentional usage of our elements (logos, colors, typography, etc.) helps to create a visual language unique to Nectar. To best understand our capabilites within this system, we have provided some rules and best practices.
Logo & Mark
A logo is our first impression to the world, so we make it a strong one. Regardless of size or application, it should read clearly and confidently. Both logo and mark were made to read as simple, credible, and approachable.
Logo
Our logo builds on the idea that big change can start with something simple. The logotype incorporates the structure and simplicity found within our overall system—maintaining a credible, approachable tone. Our mark sits anchored to the top of the logotype, representative of the potential for change.
(Hover for Logo Construction)
Logo Reverse
The reversed version is reserved solely for cases when wanting more contrast, or when our primary wordmark can’t be used—such as over a dark background.
Logo Colorways
The Primary Logo can be set in various hues within our palette, depending on accessibility standards (in our color section). Ideally our logo is set in our brand color to add vibrancy and dimension to our overall system.
Logo
The structure of our mark references a single droplet making a ripple effect. The forms build off of one another to make the silhouette of a droplet, creating a direct correlation to the brand name and the narrative of fluidity. It incorporates six forms, mirroring the amount of letters within the brand name and the six elements found in nature.
Clearspace
The “Ripple” Mark provides reference for the clearspace guidance. This use of space ensures that our logo has room to breathe whenever it's used.
Lockup Anatomy
As Nectar grows and evolves as a company there will be many opportunities to roll out specific sub-brands and various products or services. When this happens we should have a consistent language and system for how we treat these lockups.
Sub-Brands
Our sub-brand name lockup is designed so that our logo is the number one piece of information, followed by the secondary name. This hierarchy is intentionally more dramatic than our product lockups, which you can find in the next section.
Sizing
The type size of the sub-brand name is 30% Height of the Nectar Logo.
Spacing
To create consistency within our logo and the new lockups, we utilize the same amount of spatial distance (1/2 Mark) below the logo as we do in the space between Nectar & the "Ripple" Mark.
Type Weight
For the sub-brand lockup we utilize Haffer Regular (same as logo).
Alignment
These lockups will always be left aligned to the "N" in the Nectar Logo.
Products & Services
When locking up a Product or Service name to the Nectar logo we have different lockup process from the sub-brand construction. Because products are so closely intertwined with the brand name we have a lockup that allows for a change in hierarchy but keeps the "name" at the same level for recognition.
Spacing
To keep unity within our logo and the new lockups, we utilize the same amount of spatial distance (1/2 Mark) after the logo as we do in the space between Nectar & the "Ripple" Mark.
Type Weight
To create more contrast in hierarchy for our sub brand lockups we swap the Product/Service name to Haffer Light.
Leading & Alignment
Leading will be consistent with our Display Type style, which is 95% of the type size. And we always utilize left alignment in stacking.
Minimum Size
Minimum sizing of our Logo & Mark is defined in pixels for digital applications. These minimum sizing rules allow the Nectar Logo to be legible in small digital and printed spaces.
Logo & Mark Placement
Five logo placements are recommended when using the logo and monogram. Choose a placement based on the specific needs and content of the application. As a general rule of thumb, place the logo in the directional corner in the section it resides, with the exception of the center (5) location.
Incorrect Usage
Logos & Mark
Consistency is key when it comes to our logo, and this list of don'ts should ensure its apperance is never compromised.
01. Don't distort the logo
02. Don't warp the logo
03. Don't change the color of the logo
04. Don't rotate the logo
05. Don't place the logo on busy backgrounds
06. Don't place the logo in a container
07. Don't add effects to the logo
08. Don't alter the logo letterforms
09. Don't place the logo on colors with low contrast
Media Icons
The icon is an important represention of our brand on various digital platforms. We always use our "Ripple" Mark as our avatar. Most often we use it in Mint, centered on a Grass Green background. In the case of our favicon, we feature the "Ripple" in Grass Green with a transparent background.
iOS
Social
Favicon
Media Icons
In Use
Instagram — Example 01
Profile Image
Website — Example 02
Favicon & Logo in Navigation
Typography
Our visual identity is composed of a typographic palette that works together to create tonality in our communications to visualize the traits of our verbal identity. The combination of typefaces allows for variation when we talk about ourselves, when we talk to people, and when we talk to companies—in digital, app, and print applications.
Haffer
Haffer is our primary typeface, which we use for main headlines and body copy. It’s a contemporary grotesk with humanistic qualities that allow for creating that balance of bold and scientific for the Nectar brand.
Haffer and its weights can be purchased from Displaay Foundery here.
(Hover for Alphabet)
GT Alpina
GT Alpina is our secondary typeface, which we use for subheads, detail body copy and detail callouts. It’s a workhorse serif utilizing strong historical typographic shapes, meant to be both expressive yet pragmatic.
GT Alpina and its weights can be purchased from Grilli Type here.
(Hover for Alphabet)
Type Styles
When it comes to type within the Nectar identity, we refrain from using an excessive amount of type sizes—it ultimately depends on the application, but a good practice is to use standard formatting for headines, copy, and captions (when appropriate) while maintaining their point size relationship and weight contrast to one another.
01. Display
Font: Haffer, Regular
Leading: 95% of size
Tracking: -10
Case: Sentence
02. Headline 1
Font: Haffer, Regular
Size: 75% of Display
Leading: 95% of size
Tracking: -10
Case: Sentence
03. Headline 2
Font: Haffer, Regular
Size: 75% of Display
Leading: 95% of size
Tracking: -10
Case: Sentence
04. Subhead
A. Font: GT Alpina, Light
B. Font: Haffer, Regular
Size: 70% of Headline 2
Leading: 100% of Size
Tracking: -10
Case: Sentence
05. Body Large
A. Font: Haffer, Regular
B. Font: GT Alpina, Light
Size: 50% of Subhead
Leading: Auto
Tracking: -10
Case: Sentence
06. Body Small
A. Font: Haffer, Regular
B. Font: GT Alpina, Regular
Size: 65% of Body Large
Leading: Auto
Tracking: -10
Case: Sentence
07. Buttons
Font: Haffer, Regular
Size: 100% of Body Small
Leading: Auto
Tracking: -10
Case: Sentence
08. Links
Font: Haffer, Regular
Size: 100% of Body Small
Leading: Auto
Tracking: 50
Case: All Caps
Bold & Italics
We occasionally use bold and italics to emphasize certain ideas. In additon italicize titles of books, magazines, films, and journals. Put quotation marks around article titles.
Alignment
Aligning copy is a small detail that has a large effect across communications. We default to left alignment, with an exception of centering copy on a canvas for social assets.
Proportions
The hierachy within any assets must stay consistent across all sizes of communications. Scale the type proportionally by making sure our display typeface (Haffer) is the width of two “XX” across each column.
See Grid and layout for more context
Incorrect Usage
Typography
Our typography is a vital element in our visual identity. Its usage must be maintained for visual clarity. This list of dont's ensures its appearance and legibility aren't compromised.
01. Don't use unapproved faces.
02. Don't use alternate cases.
03. Don't alter the orientation of our copy.
04. Don't alter the weight of our fonts
05. Avoid a lack of visual contrast in our font combinations.
Color Palette
Our color palette was developed to communicate the rich narrative of fluidity and harness the humanistic qualities of Nectar. These hues have the ability to be mixed and matched to express all the different sentiments Nectar aims to portray from our strength and insightful side with our greens and whites, to our more playful and bold side with our yellows and blues.
Below you will see a detailed breakdown of the brand color, primary and secondary palettes, and how to use them best.
Brand Color
Our Nectar brand color is called Grass Green.
Green is our hero color because of its overall positive connotations to growth, rebirth, and an obvious relationship to nature.
Utilizing this color will help to balance the brand perception between feeling scientific and credible, yet natural and human.
Grass
HEX #337561
RGB 51, 117, 97
CMYK 88, 31, 70, 16
Pantone 555 C
Primary Palette
Our primary palette could be thought of as our "neutrals" palette featuring our brand-specific Nectar Black & White. Our Mint color is really the pop of fun to bring life to even our most refined branded assets. If you’re working on core Nectar materials, this is your go-to palette.
Note on Accessibility
We recommend using colors in the correct context to meet ADA and WCAG standards.
Nectar White
HEX #FFF7EC
RGB 255, 247, 236
CMYK 0, 2, 6, 0
Pantone N/A
Nectar Black
HEX #0C1422
RGB 12, 20, 34
CMYK 86, 76, 56, 73
Pantone 7547 C
Mint
HEX #99FFCC
RGB 153, 255, 204
CMYK 34, 0, 32, 0
Pantone 332 C
Secondary Palette
The secondary palette extends our primary shades and offers a number of variations for creative and functional purposes. These can be used for a wider spectrum of applications, such as social media posts, website, and physical collateral.
Note on Accessibility
We recommend using colors in the correct context to meet ADA and WCAG standards.
Sky
HEX #75C6EA
RGB 117, 198, 234
CMYK 49, 5, 2, 0
Pantone 292 C
Water
HEX #005677
RGB 0, 86, 119
CMYK 96, 63, 35, 15
Pantone 7693 C
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Pantone N/A
Bark
HEX #343027
RGB 52, 48, 39
CMYK 64, 61, 71, 64
Pantone Black 2 C
Pollen
HEX #FFEB88
RGB 255, 255, 136
CMYK 2, 4, 58, 0
Pantone 931 C
Accessible Pairings
Primary Palette
When it comes to color, accessibility is a very important factor for using our palettes. We strive to keep our standards high and create designs that do not alienate anyone using our service. Below we have a pre-approved color combination guide for utilizing our various tones. Any additional color combinations should be put through a pressure test for best user accessibility.
Approved Type colors on
Grass
Nectar White
Aa
Mint
(Only Use with Large Type)
Aa
Approved Type colors on
Mint
Nectar Black
Aa
Grass
(Only Use with Large Type)
Aa
Approved Type colors on
Nectar White
Nectar Black
Aa
Grass
Aa
Approved Type colors on
Nectar Black
Mint
Aa
Nectar White
Aa
Accessible Pairings
Body Copy
You can use color to create hierarchy, emphasis, and intrigue—as long as it stays legible. Here, we demonstrate which color combinations work when showcasing various type styles at a small scale.
When using different colors in typography, follow these rules to ensure that there's sufficient contrast for maximum legibility.
Color Usage
A careful balance of colors are used to make sure our communications look and feel consistent. This color breakdown shows which colors we use more, and which colors we use less. This is a rough guideline—every color does not need to be represented at the same time or in the exact amount as shown here.
Most Used
Brand Color
Grass Green can be thought of as our core color and the true hue of Nectar. Because it is the brand color, we want to make sure we utilize it as much as possible. If you are using a Primary Palette color you should definitely be pairing it with Grass, and the same goes for our Secondary Palette.
Opportunities for Usage
Any and all brand touchpoints
Often Used
Primary Palette
When we want to showcase the brand at its truest, we utilize the primary palette of Nectar White & Black, plus our Mint green. That being said, we don't want to feel limited by these so feel free to start introducing a secondary color if it will add some character.
Opportunities for Usage
Illustration
Backgrounds w/ Type or Illustration
Color Floods in Digital Applications
OOH Marketing Materials
Social Media Marketing
Occasionally Used
Secondary Palette
The Secondary hues will receive the least amount of use of our overall color palette. These colors were developed so that on occasion we can spice up our designs to keep them from feeling static. Depending on the timing of the asset, you might want to dial up the warmth with a yellow tone or cool it down with our natural blues.
Opportunities for Usage
Accents for Illustration or Backgrounds
Color Floods in Digital Applications
Social Media Marketing
Lights
Darks
Color Combinations
to Avoid
When deciding on color utilization within an asset, we want to make sure the color choices showcase the appropriate amount of contrast for visual and typographic legibility.
These pairings shown are ones we should never use in isolation, because of the lack of contrast between them. Should we want to use these pairings in combination with additional brand colors then that should be evaluated on a case by case basis.
We Never Pair
Lights
Nectar White + Pollen
Mint + Pollen
Mint + Nectar White
Darks
Grass + Bark
Grass + Water
Water + Bark
Color Palette
In Use
Website — Example 01
Brand Color & Primary Palette
Website — Example 02
Primary & Secondary Palette
Grid & Layout
Our brand compositions and layouts are formed with clarity in mind. The clean, bold, and contemporary design aesthetic uses open whitespace or floods of color paired with our brand typographic system.
A simple and flexible grid system allows for a collective of brand elements to be constructed. The examples below show the layering of typography, shapes, photography and other graphic elements to achieve Nectar's distinctive look and feel.
The Grid
Our grid allows for our elements to be communicated clearly and consistently.
The number six serves as an important guide for our flexible and sophisticated layouts.
Image and Block Grid
01. Image and Block Guides
The underlying horizontal guides serve as useful snap lines (as well as establishing our rows) for our fluid building blocks, imagery, and illustration.
Type Grid
02. Hang Lines
The point at which text should hang from.
03. Margins
Space that separates content from the edge of the canvas.
04. Columns
Vertical divisions of space on a canvas.
Combining Grids
These two grids work in tandem to create organized, logical layouts where each elements has its place and the hierarchy is clear.
Building the Grid
01. Establish canvas
When the sizing of your application is set, you'll have to work back from step three to establish your margins. These are created by measuring one "N"s width (from our Logo) on each side, after the four column grid is adjusted to your canvas.
02. Create image/block guids
Divide the canvas into six evenly spaced rows.
03. Create marins & columns
Create a four column grid using the logo as the column width and our mark as the gutter width.
04. Combine our grids
Combine the block image grid with its horizontal guides plus our type grid with its columns and gutters to create a functional grid.
Margins
Our margins should roughly measure 4% of the shortest side of the canvas.
Gutters
Gutters are made up of the full width of our Mark.
Grid Orientations
When choosing whether to use vertical or horizontal block guides, look for the shortest side to build off of.
If the canvas is horizontal, our guides can be modifed to also be our columns with a gutter informed by the "Ripple" Mark.
Lastly, square formats have the option to go both horizontally as well as vertically.
Various Formats
From a social post to a billboard, our grids can expand to create a logical and consistent layout at any size or scale. Simply stretch your grid to fill each canvas.
Grid Expressions
Our system is built for exploration and creative interpretation. By using our guides and rules as guardrails, we are able to create unique layouts that are impactul.
Our Grid allows us to
• Create endless variety, even with the same elements
• Create structure for all elements
• Support different types of messaging and content
(Hover over image to see the grid in use)
Fluid Building Blocks
Our brand shapes build on simplicity and structure—with a fluid edge—incorporating elements of both the circle and the square throughout to balance the elements of structure and fluidity.
Primary Shapes
Our primary shapes serve as the foundation of our system. By incorporating elements of both the circle and the square throughout all of our brand shapes, we are able to balance structure and clarity with a reference to fluidity.
(Hover for Shape Construction)
Secondary Shapes
Our secondary shapes can be used during more expressive moments of our brand. Each shape is set up based on an 8x8 grid to balance the proportions throughout.
(Hover for Shape Construction)
System
Primary Shapes
The primary container system is based on the rounded square. To accomodate various sizes, the rounded square can change in proportion to fit within a grid system.
System
Secondary Shapes
Secondary shapes can scale up or down depending on grid size, but should not be altered in proportion.
Rounded Corners
For the optical rounding of corners, the percentage by which they are rounded may need to be adjusted depending on the application. In these instances, it's important to balance the shapes in a way that allows the rounded corner to be recognizable without taking on the appearance of a more circular form. As a general rule, the corners should never be rounded less than 5 pixels.
When incorporating multiple shapes with rounded corners into layouts, it's important to keep a few additional notes in mind:
1. Make sure all rounded corners work together cohesively, they should not feel to too sharp on the edges or take on a rigid appearance.
2. Corners should not be too rounded, eliminating their edges to a point where they no longer feel aligned.
3. Keep all corners rounded at the same amount. There should be no variation of rounding within a layout.
Volume
As with all our brand elements, we can use our fluid shapes in lighter and more understated ways as to not compete with content. We also have the ability to make seemingly maximalist compositions for bolder, higher brand volume moments.
See below
• Full bleed containers run straight across the composition with no curvature on the edge.
• When using the secondary shapes, it's preferred to have them as the singular shape within the composition.
• The rounded square and circle should be the only two possible shapes used in an image grid.
• Rules can be used as a device to separate or anchor copy when necessary, with the default stroke sizing set at 1pt.
• Our shapes can serve as a supergraphic in certain executions. In these cases, it is important to show enough of the shape to be recognizable, never cropping more than 50% of the shape.
Low
High
Incorrect Usage
Fluid Building Blocks
Our fluid shapes are another important element in our visual identity. Aiming to keep consistency across our brand, this list of dont's ensures the quality of the overall brand system.
01. Don't distort the shapes
02. Don't overlap shapes—this is reserved for illustrations and iconography for more detailed contexts
03. Don't use any colors not in our brand palette
04. The droplet shape should not be rotated from the upright position. The bubble, quarter circle, and half circle may be rotated in 90° increments
05. Don't place shapes over busy backgrounds
06. Don't outline shapes
07. Don't add effects to shapes
08. Don't use sharp edges
09. Don't place shapes on colors with low contrast
Fluid Building Blocks
In Use
Banner Ad — Example 01
Half Circle
Instagram Posts — Example 02
Various Shapes
Illustration & Iconography
To add to our brand language, we also utilize graphic illustrations and icons to emphasize the science and credibility of Nectar. Expressing the Nectar process through unique illustrations helps guide people visually. Shape, line, and color can be used to give a custom approach to illustrations and icons that are ownable for our brand.
Summary ↓
Illustration
Introduction
Our illustrations play an important role in the overall brand experience — they are our unique way of communicating tough or complicated topics with a playful spirit. Not only do they add a pop to the visuals, they’re also pretty handy when it comes to creating context and storytelling in various applications.
Categories
Infographic
This can be best used when dealing with numbers and specific data points. Visualizing the information as a grahpic can help for comprehension.
Directional
This can be best used when you are working with lists of items or describing parts of the Nectar process.
Abstract
The abstract category can be used at any time to generally add color or texture to a piece of content. There should be thought behind the visualization but it can be broad.
Visual Styles
Fill Based
The first mode for our illustration is a fill-based style. This can be used as a single color or by mixing hues.
Mono Line Based
The second mode of illustration is line based. Utilizing this may be more effective when dissecting complicated topics or talking in specifics.
Note: Our line weight is always (optically) 2pts.
Combination: Fill & Line
The last mode of illustration is our combination style which is a mix of filled shapes and lines.
Note: Our line weight is always (optically) 2pts.
Guide to Creation
Our illustrations can be used for a variety of communications but the main goal is to aid in visualizing more complex topics. We can approach building these illustrations in a few different ways. Because every use-case will be completely unique, below we provide a general approach to building a Nectar illustration.
Step 1: Identify Your Subject & Goal
For this example, we are going to showcase the month to month process using Nectar. Our goal is to visually break down the process, making it simple to comprehend.
Step 2: Choose Visual Style & Shapes
In order to showcase the distinct separation of the months, we are going to use the combination style and use the drop as our base shape.
Step 3: Develop the Visual
Visually we can break down the three months using our lines and color breaks as separation. Additionally, we can start to add our contextual details and lean into the data.
Step 4: Add Final Elements
Once you've got the content locked, add your final touches: background and additional text details. Lastly add it to your asset.
Incorrect Usage
Iconography
While we can be flexible with the content of our illustrations, consistency is key when it comes to their construction. This list of don'ts should ensure the overall style is never compromised.
01. Don't use combination style: (Fill & Line) as one color
02. Don't use double directional arrows
03. Don't divide overlapping shapes
04. Don't place a line border on filled shapes
05. Do not mix arrow lines and line shapes
06. Don't place the illustration in a container shape
Illustration
In Use
Website — Example 01
Combination: Fill & Line Style
Packaging Interior — Example 02
Line Style
Icongraphy
Introduction
Our iconography is connected to our fluid building blocks and illustrations at a fundamental level to maximize recognition and ownability. Icons and their usage principles were designed to communicate quickly and effectively across all touchpoints (from product to environment to marketing).
Grid
Iconography
The underlying fabric of all icons is our icon grid. This grid is used to determine line thicknesss, proportions, shape, and positioining across all icons. The grid helps guide design decisions, which will ensure a unified approach.
Building the Grid
Iconography
Pixel grid (36x36px)
Icons are drawn on 36x36 pixel grid. All icons have 1px stroke weight which allows them to snap perfectly to the grid.
Clear Space
The grid consist of a 3px area of clear space. This insures that the icons always have unobstructed white space surrounding them.
Porportional guides
Within the clear space there are 3 additional rectangular guides to help keep icons in proportion with each other as width and heights will vary from icon to icon.
Styling
Usage of Building Blocks
The strong visual element of our icongraphy is the usage of fluid builiding blocks. This creates a visual consistency throught our graphic elements.
Negative Space
Because we have the ablility to use both solid and monolinear lines for our iconography, we encourage the use of ample negative space within our icons.
Consistent stroke and spacing
The stroke weight is 1px which allows it to snap perfectly to the grid. The gap between lines is double the size of our stroke at 2px.
Sizing
Below are a few examples of icons from our system collection.
Corner Radius
When using this for rounding squares and rectangles, you want to make sure all your outer corners have the same radius. When creating concentric shapes, you'll need to adjust your corner radii to create the perfect concentric shapes. This curve doesn't extend beyond the cell of our grid. Interior shapes maintain a sharper radius.
End Caps
To continue with our fluid forms, we round the ends of our icons.
"How it Works" Library
For icons that are used for more conceptual and abstract subjects, our approach is to create lower-in-detail marks. The icons themselves should have some visual representation of the subject they represent, while not being overly literal.
Download our How it Works library here.
Allergens Library
Our allergen icons have the ability to be much more literal than our HIW set. Because the subjects of our allergen groups (Weeds, Trees, Grasses, Pets, Mites, and Molds) are actual things, we approach our icons more as pictographs. We use what they look like in nature as a reference, and use our fluid blocks and lines to make our iconography.
Download our Allergens library here.
Incorrect Usage
Iconography
In order to ensure the clarity of messaging for our icons, we design them with a unifed aesthetic. This list of don'ts should ensure the overall style is never compromised.
01. Don't fill our icons
02. Don't change the weight of our icons
03. Don't use combination style: (Fill & Line) as one color
04. Don't place our icons in a containter shape
05. Don't outline (completely) iconography
06. Don't introduce forms that are not derived from our fluid building blocks
Iconography
In Use
Brochure — Example 01
Steps Iconography
Website — Example 02
Steps Iconography
Summary
With the key elements in place, it’s time to see how it comes together. Below we offer guidance on how to create layouts using the Nectar visual identity. The visuals presented below help illustrate the rationale used in their development. For more examples of how all elements come together, please refer to the Brand Applications section.
It’s important to note that these should be seen as best practices, not mandatory rules.
Elements
Logo & Mark
Our logo and mark can be set in our brand neutrals as well as expanded palette across communications.
Color
Our color palette captures the feeling of being scientific and credible, while also remaining natural and human.
Typography
Our typography and type styles are used to further express our brand voice.
Fluid Building Blocks
Our fluid building blocks are used as our key graphic device throughout the system and are organized into both primary and secondary categories.
Illustrations
Scientific graphics and charts can be used in cases where more visual detail is needed. This could be to support body copy, or to help break up more complex pieces of information.
Iconography
Our iconography serves as short hand for more conceptual subjects as well as literal items like allergens and symptoms.
Process
1. Select Elements
• Logo
• Typography
• Imagery
• Fluid Building Blocks
2. Determine Hierarchy
3. Build Your Grid
4. Snap to Grid
5. Apply Colors
Brand Volume
Quiet
Informational
Credible
Open
Loud
Friendly
Approachable
Flexible
Art Direction
Creating our own unique look for photography relies on finding the right balance for Nectar, as well as determining the various ways we can differentiate ourselves from our competitors and peers.
Please note:
Photography in this document is used to guide photography art direction, and is shown strictly for reference only. All content is proprietary and confidential, and appropriate licenses must be obtained before use.
Conceptual Overview
Inspired by fluidity, Nectar is also fluid, permeable, and highly connective with the landscape. Our approach to Art Direction attempts to depict this. We celebrate people's relation to nature and experiences that may have been considered off limits due to allergies in all forms.
We connect the human to the science of Nectar with our product imagery by highlighting the actual product, the liquid formula, and science behind it.
Lifestyle
Our Lifestyle imagery is rooted in people as well as nature. Talent is shot with warm, soft, natural lighting in a variety of locations, often reaching out to embrace their respective environments.
We shoot with optimism and approachability in mind. The compositions of our shots hope to give a sense of an open and expansive world, as well as singular, smaller moments that feel more grandiose now that they are available.
Location (Solo)
Our lifestyle art direction focuses on two modes. One aims to capture the joyous feeling of humans in nature. Talent is shot reaching out, reflecting, interacting and immersing themselves in environments. This taps into the emotive nature of allergy relief.
Our other mode is portraiture of subjects, allowing for a more direct connection to newly possible Nectar experiences.
We use camera angles intentionally, with the objective of creating expansive, and seemingly limitless compositions.
(Hover for more examples)
Lifestyle
Location (Groups)
Because our relationship with allergies isn’t exclusively singular, we include imagery with multiple people. This is a nod to the sometimes isolating nature of allergies.
We are able to depict shared experiences with others in situations and environments that were avoided. We allude to another possibility opened, and a deeper connection to what is around us.
These images are shot with the same principles as our solos shots (lighting, composition, shadows, act.)
(Hover for additional examples)
Lifestyle
Professionals
We shoot our professionals with reverence. They are so much more than the standard portraiture of scientist in lab coats.
By taking portraiture of those who work and contribute to Nectar in environments that feel comfortable to them (their homes, or shared work spaces) we show the real humanity and humans behind Nectar. There is an accessibility to these portraits.
In addition, natural lighting gives this style of portraiture a sense of ease and trustworthiness.
Lifestyle
Studio
In addition to our location-based lifestyle imagery of both talent and professionals, we have the ability to shoot our subjects within a studio environment.
Shot on an off-white background with often front-facing butterfly lighting, we are able to capture talent in their most radiant forms.
These portraits show the diversity of people who use and make up Nectar. Their nature is relaxed, powerful, occasionally celebratory, and most importantly, natural.
(Hover for additional examples)
Product
In tandem with our Lifestyle imagery, we aim to showcase all of Nectar by featuring product photography as a key and distinct component to our Art Direction—from situations of Nectar within our everyday life, to the visionary quality of the product itself in studio settings.
In addition, we incorporate detail and textural shots to showcase the tactile nature of our product.
Products
In-Situ
Product photography is often removed from the real world context in which it may be used. We believe that Nectar should be visible in the everyday environments of our consumers.
Shooting within context (from on-the-go to countertops), allows viewers to imagine Nectar within their own life.
Using the same principles of listing and composition found in our lifestyle imagery, we are able to create a sense of warmth and familiarity with the Nectar product.
Product
In Use (Contextual)
When showcasing Nectar in-hand, we believe it should be shot as generously and realistically possible.
Hand positions should not feel forced or distracting, and environments should not compete with the focus on the product.
In addition, we have the option to immerse our product in nature, alluding to a clear connection between Nectar and the world itself.
Product
In Use (Studio)
Another way to showcase Nectar in-use is to shoot it in a studio setting. This allows for a clearer focus on our offerings.
Soft cast shadows help to draw the eye on the product itself. In addition, the warm, clean, direct lighting of Nectar itself entices viewers to examine it more.
Product
Studio
Our solo studio product shots have room for more expression. Informed by our initial concept of fluidity, we believe that some of the styling of Nectar itself can have a deliberate tie to the nature of liquids. Thta said, no additions should obscure any branding.
When we want to be more functional and tactical with our product shots, we light Nectar directly, on a surface, grounding and highlighting the product. Natural shadows are encouraged to provide a sense of depth.
Product
Detail
To create a richer narrative shot, we incorporate micro views of liquids and product within a studio setting.
These images, when paired with our other modes of product or lifestyle images, help to create a sense of transparency and honesty about our product. They also showcase the texture and fluidity of our custom formulas, adding a layer of richness to our visuals.
Science
Our last mode of of Art Direction attempts to depict the clinical and scientific aspects. With these images we are able to communicate the work and roles of the allergist, doctors, engineers and researchers that make Nectar what is it.
We use documentary style photography to capture our clinicians within their labs or their preferred working spaces. In addition, we have abstracted imagery of materials and allergies that are a nod to both our science as well as fluidity.
Science
Abstract
To help create a more complete narrative of Nectar, we use these artistic and abstracted forms of photography that capture nature’s allergies within a scientific motif.
The use of petri dishes, beakers, or droplets as framing devices or props are strong visual nods to science. The usage and sometimes distortion of our serum or allergies (refraction) communicates what Nectar’s focus is, a "Power over allergies".
In addition, this mode of Art Directoin is one of the clearer nods to the fluid nature of our visual identity.
Science
Clinical
In order to communicate the credibility and the science of Nectar, we can shoot our doctors, researchers and patients in a contextual environment.
These images are done in a professional and documentary style with the highest degree of accuracy. We are transparent about our process, and photographers follow and communicate with our doctors to curate the shots that best depict the work and research behind Nectar.
If there is a need to exhibit doctor and patient relationships, we can utilize indirect communication through devices.
Science
Studio
Ideally we should be showcasing our clinical imagery in true settings as much as possible. When we need to simplify our imagery, we can opt for shooting in a studio setting.
In consistent fashion with our contextual scientific imagery, we want to make sure we are showcasing individuals alone or through devices and not in-person with doctors.
Soft cast shadows, and warm, clean, direct lighting offer clarity for viewers and an invitation to examine things more.
Elements
In order to ensure consistency when selecting or producing imagery for Nectar, we use these photography elements as a guide and filter. Our imagery has multiple categories that create an in-depth visual experience. Each category has its own set of best practices. It is imperative to understand what makes them unique, and how they relate to one another to create our visual narratives.
Science ↑
Environments
Our images are set in two distinct enviorments to allow for a sense of depth with our storytelling.
01. Locations
The majority of our lifestyle images take place outdoors in environments where allergic reactions may take place. We showcase rural as well as urban locations and everything in between. Ideally our spaces are spacious and can establish a sense of place.
When shooting subjects indoors, we make sure that locations are personal to our talent. We aim to capture the personal touches that allow viewers to gain an insight on who they are viewing.
02. Studios
We shoot talent, as well as product within our studio settings. We keep a consistent backdrop of a white seamless, with no signifiers of location so that our shots feel just as open and limitless indoors.
01. Locations
Expansive outdoor spaces
Intimate indoor scenes
02. Studios
Seemless backdrops
Open clear spaces
Environments
Outdoor
The majority of our lifestyle imagery should be taken outdoors. Here we are able to show the results of Nectar in a much more narrative and emotional way. By featuring talent interacting with nature without discomfort, we are depicting a life over allergies.
We aim to be seasonally vague, leaning towards images shot during summer and spring. We also aim to be location non-specific, focusing more on the natural elements of a setting rather than any identifiable man-made markers. In addition, our environments should be open. This allows a feeling of clarity as well as optimism.
Features
• Greenery
• Open, flat spaces
• Wide blue skies
• Daylight
• Soft lighting with natural and non-distracting shadows
• The ability to engage in activities
• Warm tones
Environments
Indoor
Because allergies aren't exclusive to outdoor locations, we also have the ability to shoot indoors. This allows us to acknowledge non-environmental allergies, as well as allow for a more intimate lenses. We also have the ability to show the Nectar treatment in a realistic setting in a consumer's life.
In a way to help contextualize and humanize the people who make up Nectar, we use our indoor locations to both personalize and legitimize our professionals. We shoot within homes, as well as the Nectar workplace/labs to allow for a range of depictions of our credibility.
Features
• Clean and natural daylight
• Realistic locations that are appropriately aspirational
• Location non-specific
• Spaces with white or neutral walls
• Lived-in spaces, but not cluttered
• Contextual details like furniture, equipment, artwork, textiles, ect
• Natural materials when shooting in homes like wood floors, etc.
Environments
Studio
Our other essential environment is within a photo studio. Each one of our Art Direction categories has a studio component that allows us to focus more on the subjects of our images as opposed to creating a larger narrative.
We use white seamlessness to both signal clarity, cleanliness, and honesty. In addition, this strong white motif differentiates us from our competitors' studio imagery approach. We attempt to shoot our talent and products without any markers of location like ceilings or floors to create a limitless environment.
Features
• Clean and direct lighting with a hint of warmth
• Soft shadows unless the subject is more stylized
Lighting
Locations
Our lighting is warm with bright casts of light and shadow. We shoot with an abundance of natural light in both outdoor and indoor settings. The whites of our images are neutral-to-warm to give a sense of clarity as well as comfort.
Do
• Naturally warm, bright light
• Depth in highlights and shadows
Don't
• Blown out highlights
• Low contrast
• Use flash
Lighting
Studio
Clean, diffused, and bright lighting with a use of softer shadows allows for our subjects to be seen in their best light.
Do
• Naturally warm, bright light
• Depth in highlights and shadows
• Gentle casts of light on subjects and spaces
Don't
• Blown out highlights
• Low contrast
• Use flash
Compositions
In Locations
We use two angles of photography to capture our subjects in our out-of-studio locations. First, we can choose to shoot our talent directly for more of a portrait-like approach. Additionally, we can shoot our talent from the bottom up, giving a sense of openness to our images.
When shooting talent, there are three measures of shots. This range allows us the ability to capture all perspectives of an experience. We highlight hands as well as the complete person, and consistently feature our environments to offer a sense of place.
01. Close-ups
We show body parts like hands reaching our into nature or interacting with our product. In addition, we can shoot closer crops of faces for more intimate portraiture.
02. Mid
This is our most common type of shot. Here you are able to get talent in action and capture their demeanor. From here, we shoot directly as well as from a lower angle.
03. Wide
We feature expressions of talent in relation to each other as well as their homes and within nature. Nectar itself can be visible within the shot.
Compositions
In Studio
Our studio imagery tends to be more singular in focus. We frame our subjects to be the visual focus and center of every image taken.
01. Micro/Detail
Extreme close-ups of our product focusing on texture and color, plus the details of our serum and packaging allow for a more in-depth context.
02. Close
Here we can bring in props and set styling for additional contextual clues within an image.
03. Mid
Our Mid-range (direct) shots are used to capture mostly talent for portraits.
Set Styling
Product Studio Imagery
When shooting Product photography within our studio setting, we have the ability to create sets that strongly depict fluidity. When used selectively and deliberately, they help to evoke the nature of Nectar.
01. The usage of mirrors and water droplets as a reflective device.
02. A shallow water pool as a backdrop, framing our product. This also creates a gradual sense of motion in our images
03. Water on top of a transparent surface, with some movement of the water to create ripples over the top of our product. We aim to capture a slight distortion of our serum, but not to the point where it is indistinguishable.
Props
Science Imagery
Our science category (abstract and studio) does allow the usage of props to help contextualize our imagery. These props should relate to the credible science and ingenuity of Nectar itself, and not distract from the actual focus of our images. Glass as a material when sourcing these lab-related props allows our content to be unobscured. We encourage using the props listed, as well as any additional objects that meet these qualifications:
• Test tubes (as well as racks)
• Beakers
• Medical flasks
• Gas bottles
• Wash bottles
• Micro-pipets, pipets, and droppers
• Petri dishes
Treatments
The general treatment for all of our imagery is a touch of warmth. There is a deliberate usage of warmer lighting for our outdoor imagery, and clean lighting for most studio-based photography. By shooting with film or adding a light amount of grain to our images, we add a tactile and familiar sensibility to our images. A focus on details and environments are encouraged. Additionally, there should be a clear focus on on the subject of each image.
Don'ts
• Avoid applying any type of glow or lens flares
• Don't blur out details in our shots
• Avoid dramtic and distracting shadows, particularly in our product photography
• Do not heavily obsure our talent or products with additional treatments like blurs
Demeanor
The expressions and actions of talent should be natural, grounded, and realistic. Talent should express the joy and relief associated with allergy care. There should be a sense of optimism and wonder that would occur when using Nectar.
Dos
• Show realistic body language
• Natural range of expressions
• Positive outward expressions
Don'ts
• Lazy or passive demeanor
• Exaggerated positive expressions
• Any type of expression that implies stress or melancholy
Casting
Our intent is to cast people in a diverse range of ages, genders, shapes, and ethnicities. Models with individual, memorable looks and characteristics feel believable but should always be aspirational and elevated.
Do
• Diversity in all respects including shape, race, socioeconomics, sexuality, etc.
• Range of interest, environments, living arrangements
• Feature intergenerational talent
Please Note:
This is meant as a guide for casting not as formal choices.
Resources
Best Practices
Dos
Dont's
People who are experiencing allergy relief, Nectar employees, outdoor gatherings, outdoor allergens
Representation of allergies or symptoms not currently treated like bees or food, or that are meant to not prevent allergic reactions, like hypoallergenic pets
Environments: Open enviorments, clear blue skies, daylight, greenery and plant life, seaonsonally agnostic
Studio: White Seamless backgrounds, diffused lighting
Environments: Tight environments, dense urban locations, dark locations, ample manmade stuctures, decorations
Studio: Colored or highly textured backgrounds, overt set design, gels
Clean and clear imagery
Any image treatment or distortions
Photographers
Lifestyle
Location & Professionals
Jules Davis - ulesville.com
Justin Chung - justinchungstudio.com
We are the Rhoads - wearetherhoads.com
Brad Torchia - bradtorchia.com
Christaan Felber - christaanfelber.com
Emma Hardy - emmahardy.com
Samuel Bradley - samuelbradley.com
Justine Kurland - justinekurland.com
Iris Humm - irishumm.net
Zhenya and Tanya Posternak - posternaks.com
Ricky Rhodes - rickyrhodes.com
Gabriel Flores - gabrielrobertflores.com
Studio (Lifestyle, Portraits)
Ward+Kweskin - wardkweskin.com
Oliver Hadlee Pearch - artpartner.com
Product
In-Situ & In-Use (Contextual)
Charles Negre - charlesnegre.com
Peter Ryle - peterryle.com
Mollie O’Sullivan - mollieosullivan.com
Nurial Val - frecklesnur.com
(Also a Lifestyle photographer)
In-Use (Studio) & Studio
Alistair Matthews - alistairmatthews.com
Adrien Dubost - adriendubost.com
Yana Sheptovetskaya - gelcreamstudio.com
(Also can be used for Detail shots)
Zach & Buj - zachandbuj.com
Rob Dowsley - robdowsley.com
Charles Helleu - charleshelleu.com
Tais Sirote - taissirote.com
Justin Fantil - justinfantl.com
Detail
Ritual of Me - ritualofme.com
(Also Product Studio images)
David Newton - dnewton.com
Science
Abstract
Fernando Gomez - fernando-gomez.com
Suzanne Saroff - hisuzanne.com
Junichi ito -junichiito.com
(Also Detail and Product images)
Mathieu Trautmann - opos.fr
Clinical
Spencer Lowell - spencerlowell.com
Stock Archive
Trunk Archive
Trunk Archive is a full service image licensing agency representing the most engaging and sought after contemporary photographers.
Gallery Stock
Gallery Stock provides access to custom imagery, motion and illustration through exclusive partnerships with content makers. Stand out from the crowd with ...
August Image
Getty Images
Healthcare - gettyimages.com/photos/healthcare
Nature - gettyimages.com/photos/nature
Depositphotos
Stock photos for websites and ads.
Stocksy
Inspiring stock photos + videos driven by creative integrity.
Unsplash
Beautiful, free images and photos that you can download and use for any project.
Offset
A high-end imagery resource from Shutterstock. Authentic, captivating stock photography and illustrations. All royalty-free.
iStock
Stock imagery for any project. Access all content with one iStock subscription—including images, videos, and vectors.
Applications
Brand applications allow us to prove out a system's flexibility and range. The following set demonstrates the Nectar design system in an inspirational way, and shouldn't be considered final design.
Please note:
Photography in this document is used to guide photography art direction, and is shown strictly for reference only. All content is proprietary and confidential, and appropriate licenses must be obtained before use.
Applications
OOH
Applications
Digital
Applications
Packaging
Applications
Social
Applications
Swag
