Welcome to your
brand guidelines.
Last Edited August 2022
Building an open ecosystem for everyone.
MetaVersus' vision is to bring a combined economy driven and powered by the users where each person not only has the ability to join any existing instance but to craft their own view or virtual lifestyle and connect with the wider ecosystem.
At MetaVersus, we believe no matter what race, gender, age, religion or creed you are socially characterised in the physical world, your virtual identity should be fluid and without any borders.
Ultimately, we see MetaVersus having thousands of monthly active users competing, connecting, socialising, engaging and having fun with one another in various interactive spaces and games. Users all across the globe can benefit from MetaVersus' hyper-realistic virtual world. We welcome everyone to join MetaVersus.
Contents
01
02
03
04
01 Logo
Logo Variations
Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure that it is always presented in the best light.
Horizontal Logos
Below is a selection of Horizontal Logos. This is the primary brandmark and should be the first choice when using the logo. The color combinations presented are for selective use on light and dark backgrounds. The background colour in these guides suggest the correct colored brandmark that should be used.
Icon
Below is a selection of Icons. The icon is a visual shorthand for the combination mark and useful in all situations where the full wordmark is too large. The color combinations presented are for selective use on light and dark backgrounds. The background colour in these guides suggest the correct colored icon that should be used.
Vertical Logo
Below is a selection of vertically stacked logos. This variation can be useful in all situations where the horizontal wordmark is too large. The color combinations presented are for selective use on light and dark backgrounds. The background colour in these guides suggest the correct colored brandmark that should be used.
Logo Misuse
The success of the brand depends on the MetaVersus logos maintaining a consistent appearance in all communications.
In order to preserve the integrity of the logo, the following examples illustrate how it should not be used.
1 - Do not change the opacity of the logo.
2 - Do not typeset the logo or add any additional text.
3 - Do not skew or rotate the logo.
4 - Do not place the logo into a container or shapes.
5 - Do not add any gradients or effects to the logo.
6 - Do not place the logo on low contrasting colours or images.
02 Color
Our brand color palette has been carefully selected to reflect Metaversus' core brand values.
Monochrome Codes
CMYK 4% 3% 2% 0%
RGB 242 242 244
HSB 240° 0% 95% H
EX #F2F2F4
CMYK 97% 96% 43% 54%
RGB 23 18 58
HSB 247° 68% 22%
HEX #17123A
Color Codes
CMYK 86% 78% 0% 0%
RGB 65 81 162
HSB 228° 59% 63%
HEX #4151A2
CMYK 36% 95% 11% 0%
RGB 171 47 133
HSB 317° 72% 67%
HEX #AB2F85
Gradient Color Codes
HEX #17123A
HEX #AB2F85
HEX #4151A2
03 Typography
Type Hierarchy
Typeface: Sofia Pro
Header
(Bold)
Sub-header
(Semi-bold)
Body
(Regular)
Copy
(Light)
MetaVersus
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Type Weights
Typeface: Sofia Pro
Light
Medium
Bold
Metaversus
Metaversus
Metaversus
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ABCDEFGHIJKLMNO PQRSTUVWXYZ
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ABCDEFGHIJKLMNO PQRSTUVWXYZ
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WEB FONT
A secondary typeface that can be used for web applications & presentations when the primary brand typeface isn't accessible.
Typeface: Poppins
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abcdefghijklmnopqrstuvwxyz
1234567890
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04 Application
Branded patterns & backgrounds
Business Cards
Letterheads
Imagery
Where possible brand imagery should showcase content from the metaverse. To assist with the brand storytelling we have designed a container that can be used to display this imagery consistently and on brand. The template can be downloaded below.
Pitch deck
Below is the template for pitch deck communications from MetaVersus. It uses brand assets consistently and is a good example of both application and brand rollout. The template can be downloaded below.
Token Design
