The visual identity of Litentry Technologies
— Your guide to decentralized identity.
We are a decentralized identity aggregator, providing the structure and tools to empower you and your identity.
Since 2018, we've been working closely with the Partity team to become the standard in cross-chain identity. Our mission is to unlock the use of verifiable personal data in a private & secure way.
Tone of Voice
OUR VALUES
We are trustworthy and honest
Our community entrusts us with their support, tasks us with creating a better identity future. As we work to shape the future of identity across the digital world, people will be trusting us with the security and safety of their identity data. We take that responsibility seriously.
We place security and privacy are our top priorities
We believe in a future where the individual has full control over how, where, and when their personal data is being used. In order for that to happen, we develop solutions with privacy & security as a requirement, not as a feature.
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We are technologically ambitious and innovative
Through the tools that we build, we want to push the world to create better products and services with identity data. We work with and create new technologies to drive secure, scalable, and portable identity.
We say what we mean
We use jargon only when necessary and we explain what we mean. We’re at the forefront of a new industry and we want to take as many people as we can along for the ride.
We’re only as good as our team
We hire the best people who believe in a world where decentralized identity is the default, and where personal data sovereignty is the norm.
We are optimistic about the future
We are optimistic about the digital future that awaits us, but we back up our hopefulness with cryptographic proofs.
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Word and Image mark
OUR LOGO
Litentry primary logo is made up of a green icon and a wordmark.
The overall design is sleek and modern, conveying a sense of professionalism and expertise. The green wave is associated with trust, advancement, and intelligence, narrating a company that aims to be a leader in its field.
PRODUCTS
Identity Hub
Identity Hub is the main application of Litentry Protocol.
The visual design of our Identity Management Product is based
on Litentry. Visible in the logo as it is an extension of the Litentry Logo.
The product design varies from the brand as it has different needs.
Parachain
The Litentry Parachain is the technical backbone needed for the Identity Hub to interact with the blockchain.
LITMUS
Litentry Technologies has two parachains, Litmus and Litentry. Litmus is our canary chain on the Kusama network. Litentry is a our production chain intended for Polkadot network.
Litmus Primary Color
Hex #7544FB
RGB 117, 68, 251
The Litmus branding consists of Logo assets, a background grid and Neon light-inspired spot illustrations. The primary color is the #7544FB Violet.
These can be used for announcements and other Litmus-related social media content.
Litentry
COLORS
The following are the official color pallets. In these, we have a primary color, secondary color and a variation of background colors.
Primary
Lit Green
Hex #15B786
RGB 21, 183, 134
Background color
Dark grey
Hex #191C26
RGB 25, 28, 38
Secondary
Ultramarin
Hex #3913D3
RGB 57, 19, 211
Silver
Hex #BEC2C8
RGB 190, 194, 200
Off Black
Hex #08080B
RGB 8, 8, 11
Off white
Hex #EFEFEF
RGB 239, 239, 239
FONTS
Figtree
Designed by Erik Kennedy
These are the preferred weights,
that does not outlaw any other weights.
Light 300
Regular 400
SemiBold 600
ExtraBold 800
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Figtree ExtraBold 800
ARTWORK
— And Backgrounds
Background Grid and Glass
Identity is fragmented and complex. Visually we represent that in a grid with few color blocks. The use of this grid can be varied from full cover to just a few lines showing. If you want to integrate text, then it's possible to either fit it into the grid or use a rounded square with background blur, to create a glass effect, over the grid. It is important not to set the grid in an angle or overlay multiple grids with intersections.
Lights and Flares
To give our design the needed dynamic that fits Litentry, we add lights with fades of colors. These should only be used one at a time, preferably under objects or at borders.
Illustrations
Our illustrations vary, to keep the flexibility that we need. To still keep it cohesive, they are to be framed in the grid or flare elements.
In the download are some base examples of the usage of these elements. These are free to use for announcements and other Litentry-related Social media materials. To get full access to the visual elements, please contact Litentry Community: community@litentry.com
Building a secure and private identity with blockchain technology.
For questions or requests please contact community@litentry.com