LCBO LOGO USAGE
TERMS AND CONDITIONS
PLEASE READ THESE TERMS AND CONDITIONS OF USE CAREFULLY. The following terms and conditions govern your use of the Liquor Control Board of Ontario’s (the “LCBO”) official mark (the “LCBO Logo”).
You agree that by accessing and downloading the LCBO Logo, you are bound by these terms and conditions as the same may be changed from time to time. These terms and conditions were last updated on July 25, 2023.
Grant of Licence
Subject to these terms and conditions, the LCBO hereby grants you (the “Licensee” or “You”) a non-exclusive, royalty-free, non-transferable, non-assignable right to use the LCBO Marks, solely in association with the promotion of beverage alcohol products in digital and print mediums in Ontario.
You shall not have the right to sublicense the use of the LCBO Marks, without prior written consent of the LCBO, which may be arbitrarily refused.
Restrictions on Use
You are solely responsible for ensuring that all marketing materials containing any use of the LCBO Marks complies with all applicable laws, regulations, standards or guidelines, including the Alcohol and Gaming Commission of Ontario (“AGCO”) guidelines, the LCBO Brand Guidelines, and any other trademark usage and brand guidelines of the LCBO that may be adopted and communicated to Licensees from time to time. The LCBO Brand Guidelines are available online at https://brandpad.io/lcbo-brandguidelines/.
You are not permitted to use the LCBO Marks in association with any domain name, Instagram, Twitter or other social media account or Google Adwords and the like, without prior written consent of the LCBO.
Ownership of LCBO Marks
You acknowledge and agree that the LCBO is the exclusive owner of the LCBO Marks and all associated goodwill and that the LCBO Marks are validly owned by the LCBO.
You further agree that nothing in these terms and conditions shall give You any right, title or interest in the LCBO Marks and all rights in the LCBO Marks shall remain vested wholly in the LCBO.
Term and Termination
The license granted by these terms and conditions shall commence on the date You access and download the LCBO Logo and will continue in force until such time as You cease to use or no longer require the license or until the LCBO terminates the license without cause by providing notice to Licensees, in the LCBO’s sole discretion.
Upon termination of this license for any reason, You will immediately cease all use of the LCBO Logo, and take reasonable commercial efforts to remove or cease all advertising and marketing of the LCBO Logo.
No Challenge of Ownership
You agree that You will not attack or contest the public authority status of the LCBO or the LCBO’s entitlement to own the LCBO Marks for any reason.
Right to Inspect
The LCBO, at its own expense and on reasonable notice, may inspect and audit a Licensee’s use of the LCBO Marks in advertising.
Not to Impair Goodwill
You acquire no right, title or interest in the LCBO Marks other than the right to use the LCBO Marks in accordance with these terms and conditions, and any and all goodwill associated with the LCBO Marks enure solely to the benefit of the LCBO. You will not at any time engage in any conduct or commit any act or omission in any way impairing the LCBO’s right, title and interest in the LCBO Marks, and You will not engage in any act or omission which may infringe or diminish the rights of the LCBO in the LCBO Marks.
You will not commit any act, or become involved in any situation or occurrence, which brings You into public disrepute, contempt, scandal, or ridicule, or which shocks, insults, or offends the community or any group or class thereof, or to offend public morals and decency to or which reflects unfavourably upon the LCBO, or its products or services, or reduces the commercial value of the LCBO’s association with You, as determined in the reasonable judgment of the LCBO.
You will not take any action or make or authorize statements deemed by the LCBO to be in derogation of, defamatory to, or maliciously false about the LCBO or its products or services.
No Endorsement
You acknowledge that consent or approval to use the LCBO Marks does not in any way imply that the LCBO endorses, is affiliated with, or takes any responsibility in respect of the way the LCBO Marks are used by You.
Indemnity
You will at all times, indemnify and save harmless the LCBO, its officers, directors, employees and agents from and against all claims, demands, losses, costs, damages, actions, suits, or other proceedings arising from, occasioned by, or attributable to anything done, or omitted to be done by the Licensee, its officers, employees, agents or sublicensees in connection with the use of the LCBO Marks.
Infringement Proceedings
You will notify the LCBO of any prohibited use of the LCBO Marks, and the LCBO will be entitled to deal with such apparent violations or infringements as the LCBO sees fit. You will cooperate with the LCBO regarding any proceedings taken in respect of the LCBO Marks.
Relationship
Nothing in these terms and conditions shall constitute or be deemed to constitute, a partnership between the parties nor, except as expressly provided, shall it constitute or be deemed to constitute, any party as the agent or any other party for any purpose.
By clicking “Download”, you agree to be bound by these terms and conditions: