About
Guidelines ensure that brands appear consistent, cohesive and clear to consumers, employees and partners. At LCBO, we have a unique opportunity to focus our brand’s promise and have it communicated effectively, simply with our presence. These guidelines outline our core brand elements along with their usage parameters. It is very important to follow these guidelines in order to maintain consistency across all brand communications and applications. From our website, to corporate presentations, to brand communications, these guidelines will ensure we always look and sound like a united brand.
While these guidelines are mobile accessible, they are optimized to be viewed on desktop.
Contents
1. Brand Foundation
The attributes of our brand are the lens through which our customers experience us. All that we create, say and do should be inspired by our brand foundation.
Mission
The reason why we exist
We are a best-in-class, customer-first, responsible retailer and wholesaler, supporting our local communities and delivering value to Ontarians.
Vision
What we want to achieve.
To deliver remarkable experiences as the trusted destination for the world’s wines, beers and spirits.
Values
What we want to achieve.
Integrity
Excellence
Customer Service
Sustainability
Health & Safety
Brand Promise
What our customers can uniquely expect to receive every time they interact with us.
Brand Pillars
How we deliver our promise in a way that nobody else can.
Discover
We help our customers discover the incredible world of wines, beers and spirits and motivate them to explore the possibilities.
Inspire
We inspire customers with engaging experiences they will come to expect with the LCBO.
Impact
Through our contributions to the province and Spirit of Sustainability, we’re making a positive impact on the lives of Ontarians and helping our customers do the same.
Connect
We connect customers with the right information, products and experiences to help them make decisions easily and confidently.
Reward
We are present when and where our customers want us and reward them for their trust and loyalty.
Personality
How we look and sound in the market.
Your friendly and helpful go-to expert.
2. Wordmark
The LCBO wordmark is a visual shorthand that represents our organization. The customized typography is streamlined and confident, with a friendly twist in the letter B.
As a core brand element, it is important to use our wordmark properly across all applications. This section outlines the basic usage guidelines, ensuring our brand maintains visual integrity.
Wordmark
Our wordmark is our most important brand device. It is the first thing customers see and the last thing they remember. It is friendly, approachable and trusted.
Hover over the image to see reverse.
Wordmark — Clearspace
In order to ensure brand legibility and impact across all platforms and formats, we must leave adequate clearspace around our wordmark. The clearspace area is equal to 1/2 the width of the “O.” No other visual elements should fall within this area.
Workmark — Basic Usage
Here are some examples of proper wordmark usage. Keep these scenarios in mind when using the wordmark in various contexts. This will ensure we maintain brand consistency and legibility in every situation. Remember, always use only the official version of the wordmark.
Wordmark — Product Crest Logo
Our product crest may be used for circular exterior blade signs where necessary.
Primary Wordmark Lockups
This is the recommended lockup system for all LCBO-branded programs.
When LCBO is not part of the program name, use the horizontal approach as shown here.
Secondary Wordmark Lockups
When horizontal space is limited, a stacked approach is recommended, as shown here.
Wordmark —
Primary Wordmark Lockups
In order to ensure brand equality with partnerships we must leave adequate clearspace between our wordmark and the next. The clearspace area is equal to 1/2 the width of the “O.” No other visual elements should fall within this area.
Wordmark — Secondary Partner Lockups
The same rules apply for our secondary partner lockups, however, the clearspace should equal the full with of the "O" in LCBO.
3. Social
In order to create a consistent brand presence across our digital and social media channels, we've developed a templated approach for incorporating our core brand assets. This allows us to frame our content in a way that is instantly recognizable, and may also be tailored to reflect seasonal colours and thematic lockups.
Beginning Frame —
Wordmark Only
The opening frame of all our social animations should always contain the wordmark. This is crucial to ensure that audiences know who is speaking to them within the first second of seeing our content.
The wordmark can either be included with the thematic lockup or without.
Whether it is 1:1, 4:5, 2:3, or 9:16, our logo must always be legible and have impact across all social media. We must leave adequate clearspace around our wordmark. For wordmark only layouts, the clearspace area is equal to 1/2 the width of the “O”. No other visual elements should fall within this area and the logo should never go above or below this width.
Our workmark should always be centred horizontally and vertically no matter the creative specs.
The thematic colours should always be applied to fill the frame, while the LCBO logo should always use either a main brand colour or an AODA compliable contrasting colour within the thematic palette. As a reminder, here is a great resource to check your palettes for AODA compatibility:
Beginning Frame —
Thematic Lockup & Wordmark
The size of thematic lockup should be 60-70% of the width of the artboard. The size of the wordmark should be between 30-40% of the width of the artboard.
The space between the thematic lock-up and wordmark is the width of one “O” turned horizontally.
The wordmark and thematic lockup should always be centre-aligned, and the full lockup should be centred horizontally.
The thematic colours should always be applied to fill the frame, while the LCBO logo should always use either a main brand colour or an AODA compliable contrasting colour within the thematic palette. As a reminder, here is a great resource to check your palettes for AODA compatibility:
Beginning Frame —
Thematic Lockup &
“At the LCBO”
The size of thematic lockup should be 60-70% of the width of the artboard. The size of the sentence “At the LCBO” should be between 40-50% of the width of the artboard.
The space between the “At the LCBO” and the wordmark should be one and a half times the height of the sentence.
The wordmark and “At the LCBO” should always be centre-aligned, and the full lockup should be centred horizontally.
The thematic colours should always be applied to fill the frame, while the LCBO logo should always use either a main brand colour or an AODA compliable contrasting colour within the thematic palette. As a reminder, here is a great resource to check your palettes for AODA compatibility:
Primary Wordmark
Lockups — Position
& Clearspace
The primary wordmark should always be centred horizontally.
Similar to our logo, no other visual elements should fall within the designated clearspace area. The clearspace for our primary wordmark lockups is equal to 1/2 the width
of the “O” to the beginning of the
program title.
Wordmark Partnership Lockups
The LCBO logo will be centre aligned with the partner logo and separated with a keyline. They should always be centred horizontally. The primary wordmark lockup and partnership logo should be separated by a keyline. The width of the LCBO program logo and the partner logo should be equal.
No other visual elements should fall within the designated clearspace area. The primary wordmark lockup and partnership logo should be separated by a keyline. The distance of the keyline is equal to the width of the “O” in the LCBO logo. The clearspace on the left and right of our primary lockups with partnerships varies between ratios. Below is the clearspace requirements:
1:1
4x the width of the “O” in the LCBO logo.
4:5
3x the width of the “O” in the LCBO logo.
2:3
2x the width of the “O” in the LCBO logo.
9:16
2x the width of the “O” in the LCBO logo.
Logo Animation
1:1, 4:5, 2:3, 9:16
Here are 2 styles of logo animation.
These animations can be be used across all of our most commonly used social aspect ratios: 1:1, 4:5, 2:3, and 9:16.
Option 1:
Option 2
Partnership
Logo Animations
1:1, 4:5, 2:3, 9:16
Here is an animation for multiple partnerships.
This animation can be be used across all of our most commonly used social aspect ratios: 1:1, 4:5, 2:3, and 9:16.
Multiple Partnership
Call to Action —
End Frame
Our social media animations will always end with a message related to the thematic, pure brand, or program messaging. This will generally be a CTA like “find out more on LCBO.com” or “In stores now” or even a
tie-in to the thematic name.
Logo Animation —
Summary
Our social media animations will always end with a message related to the thematic, pure brand, or program messaging. This will generally be a CTA like “find out more on LCBO.com” or “In stores now” or even a
tie-in to the thematic name.
4. Typography
Our official brand font is Theinhardt (Acumin for web). Theinhardt is robust and flexible, and can easily accommodate a wide range of campaign applications.
Miller Display is our secondary font. It is used primarily as a headline font, or for shorter blocks of deck or body copy. Miller helps add contrast, emphasis and texture to layouts, and complements Theinhardt.
The following pages outline all of our brand fonts and their uses.
Primary Fonts
Our two official brand fonts are Theinhardt (Acumin for web) and Miller Display. These fonts are robust and flexible, and can easily accommodate a wide range of campaign applications.
Miller Display is our secondary font. It is used primarily as a headline font, or for shorter blocks of deck or body copy. Miller helps add contrast, emphasis, and texture to layouts and compliments Theinhardt.
Theinhardt
Theinhardt is used across all brand experiences. It is customer-facing as well as internal-facing. It is used for a large portion of printed and digital materials (digital signage/OOH, etc) including body copy and calls to action.
Please note that there are licensing requirements around Theinhardt. Only the immediate design team/individuals with desktop licenses have access.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Theinhardt
CHEERS
TO OLD
CLASSICS
AND NEW
FAVOURITES
Example Text
Perfect choices made easy.
Moments made great.
The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 660 retail stores, catalogues, e-Commerce, special order services, close to 400 LCBO Convenience Outlets, which provide cost-effective, convenient and socially responsible access for rural consumers, and as a wholesaler to almost 450 Grocery stores, the LCBO offers more than 28,000 products annually, from more than 80 countries to consumers and licensed establishments.
Acumin Pro
For online applications, we use Acumin Pro instead of Theinhardt. Acumin Pro is available on Adobe Fonts: https://fonts.adobe.com/fonts/acumin
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Acumin Pro
CHEERS
TO OLD
CLASSICS
AND NEW
FAVOURITES
Example Text
Perfect choices made easy.
Moments made great.
The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 660 retail stores, catalogues, e-Commerce, special order services, close to 400 LCBO Convenience Outlets, which provide cost-effective, convenient and socially responsible access for rural consumers, and as a wholesaler to almost 450 Grocery stores, the LCBO offers more than 28,000 products annually, from more than 80 countries to consumers and licensed establishments.
Miller Display
Miller Display is our secondary font used primarily as a headline font or shorter block of body copy. Miller helps add contrast within layouts and complements Theinhardt.
All staff should have access to Miller Display.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Miller Display
CHEERS
TO OLD
CLASSICS
AND NEW
FAVOURITES
Example Text
Perfect choices made easy.
Moments made great.
The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 660 retail stores, catalogues, e-Commerce, special order services, close to 400 LCBO Convenience Outlets, which provide cost-effective, convenient and socially responsible access for rural consumers, and as a wholesaler to almost 450 Grocery stores, the LCBO offers more than 28,000 products annually, from more than 80 countries to consumers and licensed establishments.
Font Alternatives
When our primary brand fonts Miller and Theinhardt are not available — for instance in email or Word on certain computers — there are two alternatives that can be used. Arial is to be used instead of Theinhardt, and Times is to be used instead of Miller. Never use these alternatives for our website or official brand communications.
Arial
ABCDEFGHIJKLMNOPQRSTUVQXYZ
Alternative for Theinhardt
Times New Roman
ABCDEFGHIJKLMNOPQRSTUVQXYZ
Alternative for Miller
Thematic Fonts
We have a selection of Thematic fonts that can only be used for major headlines. These fonts have very limited use, however having a variety of fonts allows us to stay engaging, friendly, and ahead of the trends.
Acumin Pro Extra Condensed
Acumin Pro Extra Condensed can only be used in uppercase in Thematic headline lockups. This font is also available here on Adobe Fonts:
ABCDEFGHIJKLMNOPQRSTUVWXY
0123456789
ACUMIN PRO EXTRA CONDENSED
CHEERS TO
OLD CLASSICS
AND NEW
FAVOURITES
EXAMPLE TEXT
PERFECT CHOICES MADE EASY.
MOMENTS MADE GREAT.
The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 660 retail stores, catalogues, e-Commerce, special order services, close to 400 LCBO Convenience Outlets, which provide cost-effective, convenient and socially responsible access for rural consumers, and as a wholesaler to almost 450 Grocery stores, the LCBO offers more than 28,000 products annually, from more than 80 countries to consumers and licensed establishments.
Questa Grande
Questa Grande can be used in both upper and lowercase in Thematic headline lockups. This font is also available here on Adobe Fonts:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
QUESTA GRANDE
Cheers to old classics and new favourites.
Example Text
Perfect choices made easy.
Moments made great.
The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 660 retail stores, catalogues, e-Commerce, special order services, close to 400 LCBO Convenience Outlets, which provide cost-effective, convenient and socially responsible access for rural consumers, and as a wholesaler to almost 450 Grocery stores, the LCBO offers more than 28,000 products annually, from more than 80 countries to consumers and licensed establishments.
Neutraface 2
Neutraface 2 Text can only be used
in uppercase in Thematic headline lockups.
ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
NEUTRAFACE 2
CHEERS
TO OLD CLASSICS AND NEW FAVOURITES.
Example Text
PERFECT CHOICES MADE EASY.
MOMENTS MADE GREAT.
The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 660 retail stores, catalogues, e-Commerce, special order services, close to 400 LCBO Convenience Outlets, which provide cost-effective, convenient and socially responsible access for rural consumers, and as a wholesaler to almost 450 Grocery stores, the LCBO offers more than 28,000 products annually, from more than 80 countries to consumers and licensed establishments.
SUL STENCIL
Sul Stencil can only be used in uppercase in Thematic headline lockups. Sul stencil can be purchased for use down below.
ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
SUL STENCIL
CHEERS
TO OLD CLASSICS AND NEW FAVOURITES.
Example Text
PERFECT CHOICES MADE EASY.
MOMENTS MADE GREAT.
The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through more than 660 retail stores, catalogues, e-Commerce, special order services, close to 400 LCBO Convenience Outlets, which provide cost-effective, convenient and socially responsible access for rural consumers, and as a wholesaler to almost 450 Grocery stores, the LCBO offers more than 28,000 products annually, from more than 80 countries to consumers and licensed establishments.
5. Colour
Colour is a powerful brand element that will help us ensure our brand feels consistent and streamlined, and since our brand is evolving with the times, so too is our approach to colour.
Our new brand palette features black and white in a more dominant way along with some neutral accents.
Our Thematic palettes will change with every seasonal campaign. A fresh colour palette will be applied to promotional communications only. Although the colours change, we do have parameters around choosing colours.
Colour: Primary Palette
A classic palette of black and white promotes greater consistency and longevity for the brand. We embrace the cleanliness of white space and communicate clearly in Soft Black and White. While we do use photography and colour for promotional campaigns, the overall LCBO brand impression is more neutral.
Soft Black
Plain White
Colour: Primary Palette — Usage
Category signage will feature our Soft Black background with White text. As well, we will always use our primary font Theinhardt in all-caps.
Hover over the image to see an in-store application.
Colour: Secondary Palette
Our secondary colour palette is mainly used for elements on our website and pure brand executions. The greys allow for our palette to have more dimension while keeping the overall brand appearance light, crisp and neutral. Warm White is used as an alternative to pure white, when a softer tone is desired.
Medium Grey
Warm White
Light Grey
Colour: Secondary Palette — Usage
Our ecomm signage will feature Warm White as the main background colour with Soft Black text. As well, we will always have a highlighting border to identify these offerings. We will use Theinhardt in all caps for headlines, and our call to action/URL will be in lowercase. Ensure LCBO.com always stands out from the rest of the text by bolding it.
Hover over the image to see template in use.
Colour: Logo Contrast
Our wordmark should always be set in either black or white. Here we show the colour pairings for optimal contrast.
Colour: Text Contrast
These 4 colour combinations are our go-to contrast options. They have high contrast and are AODA compliant. Keep these combinations in mind when creating graphics:
1. White text on Soft Black
2. Soft Black text on White
3. Soft Black text on warm white
4. Soft Black text on light grey
These two colour options are acceptable, however not preferred. We use these combinations when we feel the text isn’t as important as other graphics, or want to create hierarchy within the text. Keep these combinations in mind when creating graphics:
5. Soft Black text on Medium Grey
6. Medium Grey Text on Soft Black
Colour: Usage
About 80% of the time, soft black and white are used for in-store and online experiences. Warm white is used about 15% of the time to highlight content or add warmth to an execution. Our greys are used about 5% of the time to allow for added dimension within the brand palette.
Colour: Thematics
The goal of a thematic palette is to make our seasonal promotions resonate with the campaign theme or time of year, and really pop in-store, online and out of home.
Thematic colour palettes can have up to 3 colours maximum. 1 colour will be the thematic lead colour, with the 2 remaining colours acting as supporting colours. This approach allows thematics to feature trend colours and combinations that reflect current styles. Here are examples of thematic colour palettes based on trends and seasons.
The Primary Colour Palette should always be kept in mind when choosing thematic palettes, as these two palettes will live together in-store and online, as illustrated on the following pages.
Hover over the image to see an exterior application.
Colour: Working together
As a family, our brand palettes will provide a clean and consistent brand experience.
Our primary palette will be used for pure brand and in-store applications, corporate communications and high-level LCBO content.
Our secondary palette is reserved for adding dimension within our primary communications. Whether this is a button on our website, or a background colour on an educational poster in store, this palette allows for just a small amount of warmth and variation.
Our thematic palettes will be ever-changing. With every campaign and season, this palette will have a new “lead colour” and new “supporting colours.” This will be the brightest and most visible content in store and online.
We must always ensure that colours are AODA compliant. Here is a great resource to check your palettes:
Colour: Working together
Here we have a comparison of how multiple signs will look in-store beside each other. The most vibrant signage will always be our current thematic/promotion. Educational/Informational and will utilize our primary colour palette (Soft Black background and White text) and Evergreen signage will utilize our Warm White background and Soft Black text.
6. Iconography
Icons help complement information by adding visual interest and can allow for information to be understood quickly. We have identified a simple and streamlined approach for all LCBO iconography. This approach will allow for new icons to be added or created with ease and speed as needs arise.
Iconography
Our icons are simplistic and communicative. We only ensure to use these icons when we feel it is necessary to communicate with an added visual. We have a custom icon set to ensure all of our branded material is cohesive and consistent.
Download our icon set below.
Iconography — How to build
Our icons are built using a 1:1 grid. Using this grid will allow for all icons to stay consistent within our brand.
In some cases, the icon will fit the width in full, or the height in full, or both. However, it is not necessary to ensure that all sides fit edge to edge (like this example). As long as the vertical height or horizontal width reaches the outer grid, then the icon is working well within our parameters.
Iconography — Scaling
Our icons can be used in multiple sizes and we have clear guidelines to ensure our icons always stay visible and clear.
For every 100px the icon increases in size, 1pt in stroke width should be added to ensure the icon holds the same strength.
Iconography — Stroke & Fill
In some specific cases, our icons use a stroke and a fill. For these, only the stroke should change in thickness when scaling.
Iconography — Do's & Don'ts
Our icons have the following characteristics:
- Outlined style with clean lines
- Lines are all the same thickness
- Lines are visibly thick, but not overly thick causing small objects to get lost.
- Very simple with minimal detail
- Shapes can be filled with colour for screen applications (animations, social posts)
7. Illustration
Illustration is a useful tool, especially for educational material such as animations and videos. It may also be used as an accent for thematics and add visual texture to initiatives such as the Gin / Whisky / Tequila Shops.
We have identified 2 illustration approaches that are versatile and may be achieved by most illustrators or designers. This will allow for illustrative elements to be used throughout promotional applications and social media content as often as desired.
Illustration Style 1
Classic Botanical Style Illustration — Linework
Here you see our first style is a very classic linework approach. This style is timeless and elegant. It can be used in either black and white or modified by adding splashes of colour where appropriate.
Hover over image to see colour fill.
Illustration Style 2
Simple Shapes with Brand Colours
and Shading
Our second style of illustration is based on basic shapes and utilizing our main brand colours. This style is perfect for corporate messaging, educational signage (Ask an Expert, Check 25), or even editorial pieces.
8. Photography
Photography helps us tell stories. From celebrating local wines to discovering new products to holiday entertaining, imagery is crucial to bring our products to life.
Our brand uses two main categories of photography: studio and on-location. While each option serves a different function, both share a common approach: they should be approachable and inspiring.
Studio Photography
Studio photography allows us to control the environment and lighting to achieve the perfect look. Studio imagery is often used when products are the central focus of a thematic campaign (without requiring a real-life location or context). Of course, props can help round out the scene and offer real-life elements. The combination of elements (props, product, background, surfaces, etc.) work together to tell our story.
Styling can be used to set the scene and tell a story (a season, moment, celebration, or occasion).
Lighting should always strive to look natural and not too dark. Cast shadows can be hard or soft, depending on the mood we want to convey.
*see mandatories at the end of this section.
People and Product
Product lifestyle photography can portray the entertaining process a little more. This can include shots of food or drink preparation (ex. fixing a cocktail), or people enjoying an occasion and celebrating a special moment together (ex. a group having a “cheers”).
When using people, keep the framing on hands (and avoid faces). Hands can be adding a garnish, stirring a cocktail, or pouring etc. This helps add some action and energy to the scene.
Lighting should always strive to look natural and not too dark. Cast shadows can be hard or soft, depending on the mood we want to convey.
*see mandatories at the end of this section.
Product Photography
Product photography should always be clear and legible. These shots feature products in their best light and should be clean and crisp. Ensure there is no over or underexposure on the label or glares causing a lack of readability. For a more detailed look at these guidelines, please refer to the Technical Product Photography Guide (download below) for how to shoot bottles and pours. This guide covers specifics on pour amounts, carding and lighting, propping, and basic retouching.
People in Context
This photography style features real people in their natural environment (ex. brewmasters at their brewery, winemakers and grape pickers at the winery, chefs in their restaurant kitchen, etc.). These shots should be natural, authentic, real, and in the moment (ex. food isn’t styled to perfection, there are crumbs on the table, etc.).
The subject should be in action doing real things (ex. a winemaker sampling the wine straight from the barrel), unposed as if they didn’t know they were being photographed.
Diverse representation should always be present (range of ages 25 years and older, genders, and ethnicities).
Lighting should always strive to look natural and not too dark. Cast shadows can be hard or soft, depending on the mood we want to convey.
*see mandatories at the end of this section.
Portrait
Portrait photography should be authentic and as natural as possible. It can be used to capture human emotion and the personality of the subject (winemaker, brewer, sommelier, etc.).
- Simple compositions with few props and the focus on the subject.
- Shot at a close to medium depth.
- Scenes should not be too formal or perfect.
- Lighting should strive to look as natural as possible.
- Diverse representation should be present (range of ages 25 years and older, genders, and ethnicities).
- Lighting should always strive to look natural and not too dark.
*see mandatories at the end of this section.
Black & White
Black and white photography can be used to capture a different mood or feeling or to make a shot more emotive or captivating. As a classic photographic style, black and white images can help elevate an image, giving it a timeless and authentic feeling. Adding a black and white photograph to a series (ex. shots of the same recipe) can be a useful technique to break up the monotony. As a classic photography style, black and white photography can also be used to elevate a shot and make it look more authentic, timeless, and emotive.
When converting images to black and white, ensure that the image used is rich in tonality. You can also up the contrast slightly add more tonality to the image.
*see mandatories at the end of this section.
Partnership Photography
Photography supplied by partners should be shot on a clean, light, neutral coloured (white, gray, or beige tones) background and surface. Propping or anything else in the scene beyond the product (with or without pours) should be avoided. The scene should also be well lit and not too dark.
LCBO needs to be able to easily adapt supplied photography to fit within their current thematic’s look and feel. A light, neutral background allows LCBO to easily apply colours from their current thematic palette so that all photography looks consistent.
Partnership Photography Cropping
Photography should be shot as a square with the product in the center of the composition and plenty of space around the product so that the image can be cropped for all horizontal, vertical, and square formats.
*see mandatories at the end of this section.
Photography Mandatories
Social Responsibility Guidelines should be followed: no plastic straws, childlike imagery, or skilled activities.
Ensure all images respect the AGCO guidelines.
Ensure all images respect LCBO Bottle and Label Guide.
9. Corporate Applications
Corporate materials can help build brand consistency across all communications. Our PowerPoint presentations ensure that we always look cohesive internally and to external partners. All communications coming from LCBO should look/feel like they’re coming from one brand.
Presentation Templates
Our PowerPoint template ensures that all pure-brand communication is consistent and clean. Here are just a few examples of templates for these communications. Please ensure to use the approved PowerPoint template working file whenever you are creating new communications.
For any questions or to have brand content revised and approved, please contact:
Alvin Leung, Creative Studio Manager, Marketing & Customer Intelligence
alvin.leung@lcbo.com