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IVISYS

Brandbook

This is IVISYS brand guidelines and assets

Updated 9 Januari 2024

gruppfotoivisys

Content

The IVISYS Story

IVISYS ​Philosophy

Brand postitioning

Core values & Company Culture

Mission

Tone of voice

Saftey 

Sustainability

Logotypes

Colors

Photography style

Design examples

Images


THE IVISYS STORY​

Cue IVISYS, cue the future.​


After more than 20 years of dedicated research and development, we have developed an effective method to perform automated quality control for the manufacturing industry. Our ace? A unique patented solution in high demand on a large and rapidly growing global market.​


Our products & solutions impact efficiency in the warehouse, logistics, retail and MedTech Industries. Our product portfolio has been developed and produced on a smaller scale for several years and is now upgraded with forefront AI & Vision techniques delivering best-in-class customer value.

WHAT WE DO WE DO BRILLIANTLY

Basically, what you need to know, is that we’re dealing with stellar value propositions.​


Headquartered in Stockholm, Sweden, IVISYS is the market leader in developing innovative solutions for examining the structural integrity of a variety of products. Our primary solution is focused on examining wooden and plastic pallets in high volume production sites. These include warehouses, retail distribution centers, logistics depots, and medical production plants.

IVISYS​

PHILOSOPHY

Our philosophy is an inspiring ​

call to action – our reason to exist. ​

It reminds us, day in and out, why we’re here. ​

As a front running team we are here to deliver state-of-the-art solutions, in products and services;  with passion, knowhow, agility and humanity.

ASPIRE TO BE THE LEADING SOLUTIONS PROVIDER IN AUTOMATED MACHINE VISION BY DELIVERING A WORLD CLASS EXPERIENCE.

Attributes

screenshot-2023-12-21-at-111102
screenshot-2023-12-21-at-111232
screenshot-2023-12-21-at-111348

KNOW, THINK, FEEL, DO​

What do we want them to know?​

What do we want them to think?​

What do we want them to feel?​

What do we want them to do?

There is a solution to your problem.​

I’ve found a smart hack.​

Success is just around the corner.​

Make contact and pave the way.

CORE VALUES & COMPANY CULTURE

Core Values ​

Passion​

Knowhow​

Agility​

Humanity​


​



Company Culture ​

Ambition​

Brilliance​

Modernity​

Care

MISSION​

Claim the position as Thought leader in Automated Machine Vision by developing innovative ​vision solutions that enhances a world class experience.​ Dedication to details in everything we do, ​benefit power by data driven decisions.​ The Spirit of Innovation  is our mantra to stay ahead of the game, stretch the limits and develop solutions based on the customer needs.

palletai6_0132

TONE OF VOICE​

Clever ​

A dry sense of laidback humor that is witty.​


Charming  ​

A personal and likable tone of voice.​


Concrete ​

A to-the-point language that avoids complicated jargon..

SAFETY​​

We make sure that there are no defect pallets that break when being handled with 

goods on them; or become a safety hazard and risk injuring staff from the 

pallets or the goods falling on them.​


We can also detect dangerous nail protrusions 

all around a pallet, making any form of manual handling of the pallet safer.

SUSTAINABILITY

The guiding principle is that IVISYS should contribute to a sustainable world in everything we do.​

​

This principle is deeply rooted in our values and culture. It applies to how we treat our employees, to product development, and to establishing policies to prevent corruption. Our principle applies to how we support our customers by ensuring goods are loaded on safer pallets which reduces workplace accidents and injuries.​


​

screenshot-2023-12-21-at-113446

LOGOTYPES

About the logos


Symbol​

The symbol is the illustration of a camera lens and exist booth in still and moving content. ​

Interactive symbol shows the glitch that a camera lens does in real life. This strengthens the meaning of the symbol.​


Text​

The name of the company or the product


Download all logotypes
ivisys_blue
ivisysr_blue
pallet_ai_blue
pallet_air_blue
ivisysinc_symbol_blue
symbol_blue
Download all logotypes

Do not


→ Use the dark logo on dark background or with insufficient contrast

→ Use the light logo on light or insufficient contrast background.

→ Alter or stretch the logo or symbol.​

→ Recreate the logo.

→ Add drop shadows.​​

→ Add special effects​.

→ Outline.​

→ Apply gradients.​

screenshot-2023-12-21-at-115112
screenshot-2023-12-21-at-131824
screenshot-2023-12-21-at-131735
screenshot-2023-12-21-at-131806
screenshot-2023-12-21-at-131717
screenshot-2023-12-21-at-114848

HOW TO USE IVISYS LOGOTYPES

→ The logotype for the 

US market


Colors:


IVISYS Red

IVISYS Dark Blue

IVISYS White

Black

Grey

ivisys_blue

→ The logotyp for the 

US market


 Colors:


IVISYS Red

IVISYS Dark Blue

IVISYS White

Black

Grey

ivisysinc_symbol

→ The logotype for the 

EU market

 Colors:


IVISYS Red

IVISYS Dark Blue

IVISYS White

Black

Grey

ivisysr_blue

HOW TO USE SYMBOL

The Symbol can be used stand-alone both in US and EU.



symbol_blue

HOW TO USE PALLET AI LOGO

This is the product logo & Used in the EU market

pallet_air_white

This is the product logo & Used in the US market

pallet_ai_blue
Download Logopack

IVISYS RETRO COLORS

Screenshot 2024-07-22 at 11.34.42

IVISYS Retro Logopack

→ The logotype for the 

US market & EU Market

pallet_ai_tmlogo
IVISYS_Medium

FONT

Download Font

POPPINS


Primary typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789


Primary typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

RALEWAY

Supportive Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789


Supportive Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789


Type hierarchy (Poppins)

HEADING (Poppins bold)


Body text (Poppins ) Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui. Donec lectus orci, molestie sit amet magna et porttitor.

Type hierarchy (Poppins & Raleway)

SUBHEADING (Poppins bold)


Body text (Raleway) Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui. Donec lectus orci, molestie sit amet magna et porttitor.

Type hierarchy (Poppins & Raleway)

BODY TEXT (Poppins bold)


Body text (Raleway) Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui. Donec lectus orci, molestie sit amet magna et porttitor.

Colors 


The primary colors


Download Colors

BLACK

  • HEX #000000

  • RGB 0, 0, 0

  • CMYK NaN, NaN, NaN, 100

IVISYS WHITE

  • HEX #f8f8ff

  • RGB 248, 248, 255

  • CMYK 3, 3, 0, 0

RAL 9003​

Pantone 663 C​

LIGHT BLUE

  • HEX #054f6d

  • RGB 5, 79, 109

  • CMYK 95, 28, 0, 57

RAL 5001​

Pantone 3025 C​

DARK BLUE

  • HEX #032c3d

  • RGB 3, 44, 61

  • CMYK 95, 28, 0, 76

  • PMS

RAL 5011​

Pantone 303 C​

RED

  • HEX #e65f48

  • RGB 230, 95, 72

  • CMYK 0, 59, 69, 10

RAL 2012

​Pantone 7416 C​

WHITE

  • HEX #FFFFFF

  • RGB 255, 255, 255

  • CMYK 0, 0, 0, 0

 

Colors 


The primary colors


Download Colors

GREY

  • HEX #a7a2a0

  • RGB 167, 162, 160

  • CMYK 35, 30, 30, 10

RAL 9006

Pantone 414 C




Photography style

IVISYS is a company filled with passionate characters​ that has their own expressions. ​


Key: light, perspective, gaze and B&W

screenshot-2023-12-21-at-141326
screenshot-2023-12-21-at-141315
screenshot-2023-12-21-at-141320
gruppfotoivisys
screenshot-2023-12-21-at-142153

IMAGES


Download Images
palletai_02-final-230825
palletai_01-final-230829
palletai-double-robots-final-230825
palletai6_0132
palletai6_0242

Design examples

Download templates

Socials


→ Instagram

→ Linkedin

→ Website

screenshot-2023-12-21-at-142355

Abstract


→ Spec

→ Spec

→ Spec

screenshot-2023-12-21-at-142918

AI Human touch


→ Spec

→ Spec

→ Spec

screenshot-2023-12-21-at-143041

Play with color & text


→ Spec

→ Spec

→ Spec

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