IVISYS
Brandbook
This is IVISYS brand guidelines and assets
Updated 9 Januari 2024
Content
THE IVISYS STORY
Cue IVISYS, cue the future.
After more than 20 years of dedicated research and development, we have developed an effective method to perform automated quality control for the manufacturing industry. Our ace? A unique patented solution in high demand on a large and rapidly growing global market.
Our products & solutions impact efficiency in the warehouse, logistics, retail and MedTech Industries. Our product portfolio has been developed and produced on a smaller scale for several years and is now upgraded with forefront AI & Vision techniques delivering best-in-class customer value.
WHAT WE DO WE DO BRILLIANTLY
Basically, what you need to know, is that we’re dealing with stellar value propositions.
Headquartered in Stockholm, Sweden, IVISYS is the market leader in developing innovative solutions for examining the structural integrity of a variety of products. Our primary solution is focused on examining wooden and plastic pallets in high volume production sites. These include warehouses, retail distribution centers, logistics depots, and medical production plants.
IVISYS
PHILOSOPHY
Our philosophy is an inspiring
call to action – our reason to exist.
It reminds us, day in and out, why we’re here.
As a front running team we are here to deliver state-of-the-art solutions, in products and services; with passion, knowhow, agility and humanity.
ASPIRE TO BE THE LEADING SOLUTIONS PROVIDER IN AUTOMATED MACHINE VISION BY DELIVERING A WORLD CLASS EXPERIENCE.
Attributes
KNOW, THINK, FEEL, DO
What do we want them to know?
What do we want them to think?
What do we want them to feel?
What do we want them to do?
There is a solution to your problem.
I’ve found a smart hack.
Success is just around the corner.
Make contact and pave the way.
CORE VALUES & COMPANY CULTURE
Core Values
Passion
Knowhow
Agility
Humanity
Company Culture
Ambition
Brilliance
Modernity
Care
MISSION
Claim the position as Thought leader in Automated Machine Vision by developing innovative vision solutions that enhances a world class experience. Dedication to details in everything we do, benefit power by data driven decisions. The Spirit of Innovation is our mantra to stay ahead of the game, stretch the limits and develop solutions based on the customer needs.
TONE OF VOICE
Clever
A dry sense of laidback humor that is witty.
Charming
A personal and likable tone of voice.
Concrete
A to-the-point language that avoids complicated jargon..
SAFETY
We make sure that there are no defect pallets that break when being handled with
goods on them; or become a safety hazard and risk injuring staff from the
pallets or the goods falling on them.
We can also detect dangerous nail protrusions
all around a pallet, making any form of manual handling of the pallet safer.
SUSTAINABILITY
The guiding principle is that IVISYS should contribute to a sustainable world in everything we do.
This principle is deeply rooted in our values and culture. It applies to how we treat our employees, to product development, and to establishing policies to prevent corruption. Our principle applies to how we support our customers by ensuring goods are loaded on safer pallets which reduces workplace accidents and injuries.
LOGOTYPES
About the logos
Symbol
The symbol is the illustration of a camera lens and exist booth in still and moving content.
Interactive symbol shows the glitch that a camera lens does in real life. This strengthens the meaning of the symbol.
Text
The name of the company or the product
Do not
→ Use the dark logo on dark background or with insufficient contrast
→ Use the light logo on light or insufficient contrast background.
→ Alter or stretch the logo or symbol.
→ Recreate the logo.
→ Add drop shadows.
→ Add special effects.
→ Outline.
→ Apply gradients.
HOW TO USE IVISYS LOGOTYPES
→ The logotype for the
US market
Colors:
IVISYS Red
IVISYS Dark Blue
IVISYS White
Black
Grey
→ The logotyp for the
US market
Colors:
IVISYS Red
IVISYS Dark Blue
IVISYS White
Black
Grey
→ The logotype for the
EU market
Colors:
IVISYS Red
IVISYS Dark Blue
IVISYS White
Black
Grey
HOW TO USE SYMBOL
The Symbol can be used stand-alone both in US and EU.
HOW TO USE PALLET AI LOGO
This is the product logo & Used in the EU market
This is the product logo & Used in the US market
IVISYS RETRO COLORS
IVISYS Retro Logopack
→ The logotype for the
US market & EU Market
FONT
POPPINS
Primary typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Primary typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
RALEWAY
Supportive Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Supportive Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Type hierarchy (Poppins)
HEADING (Poppins bold)
Body text (Poppins ) Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui. Donec lectus orci, molestie sit amet magna et porttitor.
Type hierarchy (Poppins & Raleway)
SUBHEADING (Poppins bold)
Body text (Raleway) Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui. Donec lectus orci, molestie sit amet magna et porttitor.
Type hierarchy (Poppins & Raleway)
BODY TEXT (Poppins bold)
Body text (Raleway) Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui. Donec lectus orci, molestie sit amet magna et porttitor.
Colors
The primary colors
BLACK
IVISYS WHITE
RAL 9003
Pantone 663 C
LIGHT BLUE
RAL 5001
Pantone 3025 C
DARK BLUE
RAL 5011
Pantone 303 C
RED
RAL 2012
Pantone 7416 C
WHITE
Colors
The primary colors
GREY
RAL 9006
Pantone 414 C
Photography style
IVISYS is a company filled with passionate characters that has their own expressions.
Key: light, perspective, gaze and B&W
IMAGES
Design examples
Socials
→ Website
Abstract
→ Spec
→ Spec
→ Spec
AI Human touch
→ Spec
→ Spec
→ Spec
Play with color & text
→ Spec
→ Spec
→ Spec
