Contents
01. Introduction
02. Logo
03. Profile elements
04. Color palette
05. Services
06. Typography
07. E-mail signature
08. Powerpoint template
09. Word template
10. Business card
11. Examples
01. Introduction
Imenco is now a group of companies working mainly in five main business areas: Offshore oil & gas, offshore renewables, aquaculture, marine & naval and industrial.
Imenco was established in 1979 as an engineering company and was for the first 20 years engaged in a variety of subsea projects.
With locations around the world, it is important to keep consistent within the brand identity.
We have therefore developed this online guideline which gives the employees an overview and the possibility to download the different visuals within the Imenco brand identity.
Worldwide locations
02. Logo
The Imenco logo combines the company name with the characteristic "i".
The official logo also contains the text "Smart Solutions" beneath the main logotype.
It is important that the logo does not get positioned too closely to other visual elements or too near the edge of the format.
03. Profile elements
Each business area within Imenco has their own icon which can be used in any communication.
The icons are created by using the dot over the "i" in the Imenco logo.
These elements can also be used to create patterns.
04. Color palette
HEX #E83948
RGB 232, 57, 72
CMYK 0, 88, 64, 0
Pantone 1785 C
HEX #122F40
RGB 18, 47, 64
CMYK 97, 72, 50, 52
Pantone 539 C
HEX #259DB0
RGB 37, 157, 176
CMYK 76, 19, 29, 3
Pantone 7710 C
HEX #D0E8F9
RGB 208, 232, 249
CMYK 21, 2, 0, 1
Pantone 545 C
HEX #C4DBD1
RGB 196, 219, 209
CMYK 0, 88, 64, 0
Pantone 622 C
HEX #81C49D
RGB 129, 196, 157
CMYK 35, 0, 33, 0
Pantone 2247 C
Tints
From the main color palette, we can also use the colors with an opacity.
The reccommended opacities to use are 80%, 70% and 60%.
Gradients
To add some dynamic elements to the visual identity, we can use gradient backgrounds which gives a high-tech and innovative look and feel. The mesh gradient consists of Imencos color palette and can give the feeling of both lights being viewed under water, and nothern lights.
The Imenco Red is excluded from the gradient.
05. Services
Imenco delivers innovative solutions within the following fields:
06. Typography
Imencos main font is Red Hat Display. This is a modern and legible font which uses similar angles as in the Imenco logo. The supporting font for body text is Mulish.
Both fonts are available for download through Google fonts. It is therefore easily accessed for everyone to download to keep the brand consistent through both digital and printed surphaces.
If Red Hat Display or Mulish is not available, Calibri is to be used. Calibri is also to be used for documents in Word and Powerpoint.
07. E-mail signature
The e-mail signature must contain:
Kind regards
Full Name
Job title
Link to book meeting via Outlook
E-mail: full.name@imenco.com
Phone: +00 000 00 000
Kophaug 3, 5570 Aksdal - imenco.com
{ imenco logo }
System font for digital channels: Arial must be used both in the signature field and for text in general.
Font size: 11
Name size: 12
Font colours:
Dark blue: R: 18, G: 47, B: 64
Red: R: 232, G: 57, B: 72
08. Powerpoint template
Imenco has created a template in Powerpoint with several template pages.
09. Word template
Imenco has created a template in Word. The template has an editable field in the footer for the company address to be edited for each site.
10. Business Card
Business Card template
To create print files of the business card, please download the editable pdf,
fill in your contact details and save the file.
Businesscard front:
Size: 85 x 55 mm
Background Color: CMYK: 21, 2, 0, 1. Tint 60%
Logo size: 25 mm wide, top left corner
Name: Red Hat Display Bold, red, 12 pt
Title: Red Hat Display Italic, blue, 6,5 pt
Email and Phone: Red Har Display Regular, 9 pt
imenco.com: Bold, 8 pt, bottom right corner
Businesscard back:
Size: 85 x 55 mm
Background Color: CMYK: 97, 72, 50, 52
Logo size: 25 mm wide, top left corner
Slogan: Red Hat Display Regular/ Bold, white, 19 pt
Icons: 40 mm wide, bottom right corner
11. Examples of profile in use
Questions?
Questions concerning the visual identity should be directed to:
Heine Birkeland, Head of Global Marketing
heine.birkeland@imenco.com
