IFRA Brand Guide
This brand guide provides all of the necessary brand information for IFRA staff, IFRA members and external contractors working on behalf of the International Fragrance Association (IFRA) to deliver consistent, high quality visual material. It contains information on how to use our colors, design elements, logos and brand devices. It is not a guide to IFRA written style.
If you have any questions about the IFRA brand guide, please write to:
info [@] ifrafragrance.org
Contents: Home ● Color palette ● Typography ● IFRA logo ● About IFRA ● Visual devices ● ifrafragrance.org
Color Palette
The IFRA colors are to be used in IFRA material. These represent the various fields IFRA works on, though in use they can be used freely - in reference to the fact that IFRA's focus areas intersect and are all closely related. The range of colors also reflects the wide diversity of ingredients and sources of fragrance materials, sourced from around the world. Each color range also has pastel and super pastel colours, to lend variety and flexibility to the color palette when in use.
General use colors
IFRA's main colors are IFRA purple and IFRA dark blue, as these represent our vision and mission. You can use one or both of these colors in your designs. Each color has its pastel declinations (pastel; super pastel) for use in backgrounds and decorative objects. Black, white and shades of grey can also be freely used.
IFRA Purple
IFRA purple pastel
IFRA purple super pastel
IFRA Dark Blue
IFRA DBlue pastel
IFRA DBlue super pastel
Black
White
Dark grey
Light grey
Super light grey
IFRA topical colors
These colors represent IFRA's six topical work areas, but can be used in designs to create appealing visual material. However, if a specific topic is being worked on, the designer is encouraged to choose the color spectrum appropriate to that topic.
Below the six topical colors are presented on in the left hand column. The pastel and super pastel colors in the centre and right hand column can be used for graphical devices and backgrounds.
These six topical colors are reflected in the IFRA logo, below.
Self regulation
Self reg pastel
Self reg super pastel
Collaboration
Collab pastel
Collab super pastel
Essentiality
Essentiality pastel
Essent super pastel
Innovation
Innovation pastel
Innov super pastel
Science basis
Science basis pastel
Science super pastel
Sustainability
Sustain pastel
Sustain super pastel
Contents: Home ● Color palette ● Typography ● IFRA logo ● About IFRA ● Visual devices ● ifrafragrance.org
Typography
To maintain simplicity and consistency, IFRA uses two fonts: Georgia and Verdana. These are both 'websafe' fonts that are installed by default on all computers, meaning the risk of display errors is minimized.
In previous years, IFRA used Unna and Mulish, both Google Fonts. These do not display automatically on PCs that do not have these fonts installed. Designers are encouraged to move to the new font selection.
Georgia
The quick brown fox jumped over the lazy dog
Georgia should be used for titles and headings only. It should never be used for body text.
Notes on Georgia
Georgia is a serif font, communicating elegance and authority. Its use in titles and headings provides for differentiation between different levels of text.
- Font color is not set. You can use a color as required.
- It should only be used for titles and headings at all levels.
- It can be used in bold (700 weight) and in regular (400 weight), and in italics, depending on the heading level.
- It should never be used smaller than size 12.
- It should only be used in Sentence case, NEVER IN ALL CAPS.
Verdana
The quick brown fox jumped over the lazy dog (again!)
Verdana can be used for body text and for headers (where appropriate).
Notes on Verdana
Verdana is a simple, no-nonsense sans-serif font which is clear and transparent.
- Font color is not set. You can use a color as required.
- It should only be used for body text.
- It can be used in bold (700 weight) and in regular (400 weight), in italics, and underlined.
- The size depends on the use case.
Contents: Home ● Color palette ● Typography ● IFRA logo ● About IFRA ● Visual devices ● ifrafragrance.org
IFRA logo and logo usage
Download the IFRA logo
For those with authorized access to the IFRA sharepoint, the logo can be downloaded here. Please use these logos in line with the IFRA logo use policy outlined below.
About the IFRA icon
The 'classic' IFRA icon consists of a 270° circular device encapsulating the acronym "IFRA" in lowercase. This is a trademarked device registered to IFRA.
'New' IFRA icon: A 360° colored circle device encapsulates the classic IFRA icon. This combination is the official IFRA icon for general use. The circling colors highlight the global nature of our association, the sustainability of fragrance supply chains, and the commitment of the whole sector to the safe use of fragrance.
The 'new' IFRA icon is the official logo of the association and is to be used on all IFRA materials.
The right to use the IFRA icon, device, colors, segments or other intellectual property is requires the written permission from IFRA. See more information on permissions below.
Versions of the IFRA logo
The IFRA logo comes in three different versions and in color, white and black variants.
These logos can be found on the IFRA sharepoint (staff member and IFRA member access only - if you require the IFRA logos please write to info [a] ifrafragrance.org)
Versions and color variants
There is an 'icon' only version, which can be used in places where a text logo would either be too small or too crowded.
A 'right' logo with text on the right hand side of the icon, for use in tight horizontal spaces.
A 'stacked' logo with text below the icon, for use in situations where a more square format is required.
Correct use of the IFRA logo
The IFRA logo is our key identifying mark and must be used only according to set rules:
- Do not use old logos (IFRA has had a number of iterations of its logo in a range of colors). Please delete any older versions.
- Do not recolor the logo into any other color variants. Do not recolor the circular device.
- Do not distort the logo or change the proportions.
- Do not change the logo, or present it with things in front or behind it.
- Do not crowd the logo. Nothing else should be within a distance equal to the radius of the outer circle.
- Do not place the white logo on a light background or the black on a dark background. Choose the logo and background with the greatest difference (i.e color logo on a white background only, black logo on a white or pale background, white version on a dark or black background).
Permission for the use of the IFRA logo
1. The IFRA logo is the property of The International Fragrance Association (IFRA). IFRA owns all rights to the use of its logo.
2. The IFRA logo may not be used or reproduced without prior written permission from IFRA.
3. The IFRA logo may not be used or reproduced for commercial or personal financial gain.
4. The IFRA logo may not be used on finished consumer products in the marketplace as a means of implying endorsement by IFRA or compliance with the IFRA Standards or the IFRA Code of Practice.
Regional logos
The practice of using regional logos for deployment in global regions in which IFRA operates has been phased out. Please delete and refrain from using the older versions of logos which have regional indications.
Contents: Home ● Color palette ● Typography ● IFRA logo ● About IFRA ● Visual devices ● ifrafragrance.org
About IFRA
Vision
Fragrance is a safe and essential part of life
Values
- Science is our foundation.
- We advocate with integrity.
- We are committed to collaboration.
Mission
To promote the safe use of fragrance ingredients and mixtures for everyone’s enjoyment.
About IFRA - Official description
The International Fragrance Association, founded in 1973, represents the interests of the fragrance industry worldwide. IFRA comprises seven multinational Regular Members and 23 national associations in four global regions representing hundreds of small and medium-sized fragrance ingredient manufacturers, as well as supporting members. Its mission is to promote the safe use of fragrance for everyone’s enjoyment.
Fragrances are a key platform technology used by consumer goods companies – for fine fragrances, personal care products, household care and more.
IFRA’s flagship safe use program, the IFRA Standards, applies safety management measures based on scientific assessment and the evaluations of an independent Expert Panel. The program is at the heart of the IFRA Code of Practice, which applies to all IFRA members globally, including members of IFRA’s national associations. The Code also requires members to abide by local, national and international regulation, and to apply good manufacturing practices.
Contents: Home ● Color palette ● Typography ● IFRA logo ● About IFRA ● Visual devices ● ifrafragrance.org
Visual devices and elements
Circle/sphere. Reflects global work, sustainability, whole commitment to safety
Bars, representing the horizontal work IFRA undertakes – and symbolic of perfumery touch papers
Curved elements highlight the various focus areas IFRA concentrates on
Our photo material focuses on the interplay of people, places and scented items – concepts that can be carried over into a new design
These elements, inspired by our identity, have spurred the development of visually appealing approaches to document creation.
The intention is for IFRA templates to be easy to use whilst allowing enough visual diversity to make presentations appear less monotonous.
Contents: Home ● Color palette ● Typography ● IFRA logo ● About IFRA ● Visual devices ● ifrafragrance.org