IFRA Brand Book
This website gives members, the IFRA team and external contractors a set of simple rules and brand assets to allow consistent communication of the activities of The International Fragrance Association.
Should you have any questions, please contact us at info@ifrafragrance.org.
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Colors
The IFRA color palette is a key part of our brand, with the colors symbolizing the wide range of raw materials and ingredients with which we work.
The colors can be used together, or specific colors can be used for different elements of IFRA's work (as seen on the IFRA website).
Black
White
Safe use
Priorities
Policy
News
Fragrance & You
About us
Light gray
Dark gray
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Typography
IFRA uses a range of typefaces across its communications, especially online. We adapt our style to the medium, content and audience, as well as to needs to technological compatibility.
Our corporate typefaces are Unna and Mulish (previously known as Muli), both available for free from Google Fonts.
Unna
The quick brown fox jumped over the lazy dog
The five boxing wizards jump quickly
Unna is an elegant typeface, communicating sophistication and tradition
» It should be used only for headlines and standfirsts
» It should be used mainly in 400 (regular) weight, in roman or italics
» It can also be used exceptionally in the heavier 700 (bold) weight
» It should be used only in Sentence case, not in ALL CAPS
» It should be used only at sizes larger than 14pt
Mulish
The quick brown fox jumped over the lazy dog
The five boxing wizards jump quickly
Pack my box with five dozen liquor jugs
Jackdaws love my big sphinx of quartz
Mulish is a modern, readable, general purpose and adaptable typeface
» It should be used for headings, subheadings and general text
» It should be used at any size - but body text should be 10pt, with footnotes at minimum 8pt
» Headings should be at least 14pt, and always bigger than sub-headings (12pt or larger)
» Mulish Regular (400) is the standard weight for text
» Mulish Semi Bold (600) and Mulish Bold (700) should be used for emphasis
» Mulish Extra Bold Italic (800) and Mulish Black Italic (900) should be used for impactful headings
» Mulish Semi Bold Italic (600) and Mulish Bold Italic (700) should be used for sub-headings
» It can be used flexibly in terms of capitalization and letter spacing
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Logos
The IFRA logo is our key identifying mark and must be used only according to set rules:
» Do not use old logos(we've had many similar logos in recent years). Delete locally-saved versions.
» Do not recolor the logo.
» Do not distort the logo or change the proportions.
» Do not crowd the logo. No other graphical element should be closer to the edge of the logo, in any direction, than the height of the 'f' in the logomark.
» Do not separate the logo elements (logomark and name).
» Do not place the white logo on a light background or the black on a dark background. Both versions are valid - always ensure sufficient contrast between the logo and background.
Permission to use of the IFRA logo
1. The IFRA logo is the property of The International Fragrance Association (IFRA). IFRA owns all rights to the use of its logo.
2. The IFRA logo may not be used or reproduced without prior written permission from IFRA.
3. The IFRA logo may not be used or reproduced for commercial or personal financial gain.
4. The IFRA logo may not be used on finished consumer products in the marketplace as a means of implying endorsement by IFRA or compliance with the IFRA Standards or the IFRA Code of Practice.
Official logo
This logo is the default choice.
Stripped logo
This logo can be used in smaller horizontal spaces or when a left-aligned logo is more appropriate.
Regional logos
Logos for IFRA APAC (Asia-Pacific), IFRA Europe and IFRA LATAM (Latin America) are available on request.
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Images
IFRA has curated a series of royalty-free images for download and use by members, on Unsplash and Pexels. We also have a Flickr page with images from our own events.
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About us
Making the difference - in every sense
Fragrance makes the difference - in every sense.
As an industry, we create fragrances that bring joy, emotion and color to people's lives; support prosperity through jobs and scientific advances; and act responsibility - protecting consumers and respecting our shared environment.
These 'senses' - of wonder, purpose and responsibility - as well as our Vision, Mission and Core Values, are the key element of our brand. As such, they can be found prominently in the About us section of the IFRA website.