Our brand guidelines merge strategy and design.
In this document, you will discover our brand philosophy and find all the ingredients, rules and principles you need to create legendary communications for legendary games.
Brand manifesto
Stop playing. Start winning.
We’re addicted to winning, we live for the thrill of victory. In games, in business, in life. We love it. It fuels our imagination and creativity. It helps us to achieve our vision: building legendary games that players can enjoy for years.
Every day we work hard on this vision and we know that we will make it happen. Doubts, hesitations, quitting, wasting time – not for us. We want to live life to the fullest. We look for real emotions. We are addicts and we create addictions. Absurd? Maybe. Unhealthy? Who cares. Nothing will replace the sweet feeling of being in control, the overwhelming sense of hype.
Something that you only experience when you stop watching things happen and start making them happen.
Brand basics
Heritage
Our origins that legitimize our presence on the market.
Chaos x Order.
We bring the best of the two worlds together and make opposites work together: Russian gaming creativity x best corporate practices of the West. Imagination x reality. Rebellious spirit x discipline. Creativity x hard work. Transgression x perfection.
Ideal client
Our brand speaks to an aspirational client. Because a brand that’s made for everyone, reaches no one.
Mastering the game.
Our clients are those who like the feeling of being in control. Those who love winning again and again. Those, who are not afraid to switch off, forget who they are, forget all the stuff they need to get done, and embrace their addiction. Again and again.
Vision
Our brand perspective on the market, our future and the word at large.
Stop playing. Time
to start winning.
Whatever we do, we have only one purpose in mind: to win. Winning for us means to have determination and persistence. It means moving forward without wasting time. It means creating games of the highest quality. It means hearing from our clients and partners that our product is top quality. We are addicted to the feeling of victory and we want to give all the players out there an opportunity to experience it through our games.
Mission
Our product ambition that defines our day-to-day work.
Create genre-defining games that players all over the world will enjoy for years.
We are here to stay. This is why we are obsessed with the quality of our product. We are building games that will last and inspire.
Promise
Our unique way of moving forward that helps us to achieve our vision.
We create addictions.
We give our clients the feeling that they master the game. And we feel the same way. We are addicted to that feeling, being in control of our clients’ feeling of being in control. Is it good or bad? We don’t know. But it feels good.
Logotype
This is our logotype.
It should be used on white or light backgrounds.
Horizontal
This the main version, please use it whenever possible.
Vertical
Use it when space is limited.
Favicon
Use it for Apps and Social Media.
Please, keep the safe zone
Animated logotype
Colors
#1E1E1E
#F2F2F2
#F83D1E
#FF9FD4
#2140F7
#00CAE5
#FFD008
#00DBC6
Fonts
Patterns
Tone
of voice
We have four key rules for our tone of voice
Laid back & relaxed:
Just as you would say it in real life.
No need to sound too cool and no need to waste time on courtesies and flowery expressions (unless you are a British Queen).
Don't
Dear Sir/Madam, we would like to announce that our new game HypeCity is finally out. You can download it by following the link below.
DO
Hi gamers,
Our new game HypeCity is finally out! Check it out here.
DOn't
Hello gamers!
We are super excited that our new game HypeCity is finally out! So what are you waiting for? Download it here now!
Straightforward:
Short, simple and to the point phrases. No fancy adjectives, no bragging. Long phrases are not going make you sound smarter, sorry. (Although it doesn't mean that you should omit important information).
Don't
This game offers an unprecedented audience exposure and incomparable targeting opportunities.
DO
This game has an audience of 200 000 people. Advertise with us.
DOn't
This game is cool. Could be a good idea to place your ad.
Confident:
We are professionals and know what we talk about. We know what we are here for and what we want to achieve.
Don't
If you are ready to create exciting games while experiencing the ups and downs of a growing start-up, you should join us.
DO
We are here to build legendary games. Join us.
DOn't
We work on quite cool stuff here, it’s fun, people are nice and there’s also free Coke. So yeah, join us.
And with a bit of sarcasm:
We don’t take life too seriously. We are gamers after all. If we screw it up here, we can always move to another reality.
Don't
Gaming is a great way to relax. But don’t forget that spending all day in front of a screen is not good for you. We care about your health and life balance.
DO
Addicted to yoga? Boring.
We are addicted to winning.
DOn't
Forget work, forget sleep, forget your family duties. Play with us day and night!
For any informations
Please contact hello@hypemasters.com