HEROIC BRAND GUIDELINES
01 LOGO
The Valkyrie Helmet emblem symbolizes our organization’s Nordic heritage and stands as a reminder of the many battles we have faced on our journey.
Main logo is white on a black background with a red outline.
Alternative logo is white with a white outline to be used on bright colored backgrounds or busy images.
PROHIBITIONS
Don't distore the logo
Don't change the logo colors radically
Don't use logo without a visible outline
02 WORDMARK
The HEROIC wordmark is custom made to work in balance with the logo.The cut in the H hints at the sharp angles and the wings on the main logo. The HEROIC wordmark should primarily be used in red, white or black.
LOGO + WORDMARK
When used closely together, the wordmark and logo should adhere to the following
guidelines:
04 COLORS
PRIMARY COLORS
HEROIC’s main colors are Heroic red, black and white.
Heroic red symbolizes HEART, HEAT and THUNDER. It’s bright, flashy and bold, and should be used to grab attention.
Black and white should be used as the main colors for backgrounds, typography and UI Elements.
HEROIC RED
BLACK
WHITE
GRAPHICAL PALLET
The HEROIC graphical palette is a set of default colors used to create depth and variation in digital and physical designs.
These colors are mainly used as accent colors together with the main HEROIC team colors.
#EC1C24
#840B30
#3A0F26
#212C51
#07535B
05 TYPOGRAPHY
HEROIC uses two main fonts.
SYNE
ExtraBold
TeSeS
sjuush
The main font for big headers, titles and graphical elements is SYNE ExtraBold.
OVERPASS
Intro paragraph detailing the very important
contents of the text below in a condensed format
to prime the reader for the upcoming information.
The first paragraph is about the overall themes of the text,
here we talk about the first and most important topics
that we want to discuss. Using this first impression it is
imperative that we stay concise and on topic in order to
avoid misunderstandings. Literacy is extremely important
in cases where important information is to be conveyed, and in
many cases a point has to be made multiple times.
The main font for general and informational text and smaller titles and subheadings is OVERPASS.
Custom Glyph
H
HEROIC would love to announce...
HERO THING SHOCK
OVERPASS-HEROIC is a customized typeface where the Black Italic variant of the font has been altered to include a specific HEROIC glyph.
OVERPASS-HEROIC Black Italic is meant to be used in ingresses and intro text in
official announcements from HEROIC.
HEART, HEAT AND THUNDER ICONS
Heart, heat, and thunder are core parts of Heroic's branding and are included on most assets, such as jerseys, banners, posters, and content.