INDEX
01 BRAND NARRATIVE
OUR VISION
UNITE HEROES FOR SOCIAL IMPACT
As a purpose-driven organization with global following and a strong voice, we aim to position HEROIC as the industry leader for social impact. When heroes unite we can make a difference.
OUR MISSION
PROMOTE THE HEROIC PEOPLE OF ESPORTS
HEROIC is an inclusive esports organization where heroes have a thousand faces. We aim to promote the countless heroes of the esports community, and tell the most engaging stories from the esports universe.
THE HEROIC WAY
Since its origin in 2013, HEROIC has been determined in building a home for heroes. Today, we represent a rapidly growing organization, an ambitious team of passionate people, and the best fans and supporters in global esports. For us, being HEROIC means following three simple rules to inspire and promote new generations of heroes:
SHOW HEART
Showing heart is our superpower. We believe that good intentions are contagious, that kindness takes us further, and that caring for others makes a difference. Our heart beats for the games, for fandom, and for positive impact.
EMBRACE HEAT
Embracing heat is our source of strength. We grow stronger from the heat of challenge, intensity of competition, and the pain of setbacks. Our success lies in unity, discipline, and resilience.
BRING THUNDER
Bringing thunder is our edge. We enter with blazing guns, bring passion to another level, celebrate like no other, and entertain our audiences. Our presence is strong and we cannot be ignored.
02 LOGO
The Valkyrie Helmet emblem symbolizes our organization’s Nordic heritage and stands as a reminder of the many battles we have faced on our journey. The helmet’s bright white color represents the nobleness of heroes and the flaming red outline unifies the power of heart, heat, and thunder.
Main logo is white on a black background with a red outline.
Alternative logo is white with a white outline to be used on bright colored backgrounds or busy images.
ALTERNATIVE LOGO
The alternative logo has red flaming eyes that symbolize that we are ready for battle.
PROHIBITIONS
Don’t use the logo without the outline
Don’t use the logo in colors not in the brand guidelines.
Exceptions can be made for special campaigns or concepts.
Do not distort the logo.
Don’t change the color on the outline to a color thats not in the brand guidelines. Exceptions can be made for special campaigns or concepts.
Do not invert the colors on the logo.
Dont use logo with red stroke on busy images.
Instead use the logo with white outline, to seperate it from the background.
3D LOGOS
3D versions of logos are used both statically for clothing, souvenirs, special projects, and dynamically for video content and Youtube headlines.
Red outline
Eyes
Gold
Holographic
Red metal
Grey metal
Rusty white
Copper
Black metal
Rusty white
Chrome
03 WORDMARK
The HEROIC wordmark is custom made to work in balance with the logo.The cut in the H hints at the sharp angles and the wings on the main logo. The HEROIC wordmark should primarily be used in red, white or black.
LOGO USAGE
The logomark and the wordmark should work in unison, but they should not be combined into one item.
They should be used as separate symbols that balance each other.
Both objects are a core part of Heroic´s branding and should be able to be used
alone to represent the brand.
The logo and wordmark can be used together in poster and graphic composition. But they should always be seperated.
Example 1 shows how logo and wordmark can be used together as two seperate objects.
The wordmark should not be placed next to the logo as shown in example 2.
04 COLORS
PRIMARY COLORS
HEROIC’s main colors are Heroic red, black and white.
Heroic red symbolizes HEART, HEAT and THUNDER. It’s bright, flashy and bold, and should be used to grab attention.
Black and white should be used as the main colors for backgrounds, typography and UI Elements.
HEROIC RED
BLACK
WHITE
ACCENT COLORS
HEROIC’S accent colors are DARK NAVY, GOLD, ELECTRIC BLUE and WARM YELLOW.
Accent colors should be used to create depth and variations in our designs.
DARK NAVY
ELECTRIC BLUE
WARM YELLOW
GOLD
BURGUNDY
SUGGESTED COLOR COMBINATIONS
Red, white and black
Red, white and navy
Red, blue and navy
Red, Gold and white
Red, gold and black
Blue, white and navy
Black, white, yellow
Blue, gold and navy
Red, yellow and navy
05 TYPOGRAPHY
HEROIC uses two main fonts.
MONUMENT is our main headline font.
MONUMENT is a wide and bold sans serif typeface with multiple weights that should be used boldly to create stunning and in your face big headlines.
Be LOUD with monument. Shout in all caps whenever possible.
On headlines longer than five words, you should use INTER instead.
MONUMENT
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abdefghijklm
nopqrstuvwxyz
1234567890
HEROIC uses two main fonts.
INTER is our main text font. And should be used on everything from subtitles, body text or headlines longer than five words.
INTER GROTESK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abdefghijklmnopqrstuvwxyz
1234567890
06 GRAPHIC ELEMENTS
HEROIC uses a large toolbox of different graphic elements to create dynamic and powerful graphics.
BRUSHES
We use a variaty of brushes and graffiti style objects to create playful designs with an urban look and feel.
UI ELEMENTS
We draw inspiration from video games, and use custom made UI and HUD elements that gamers should be familiar with.
TEXTURES AND PATTERNS
Our jersey is designed with thin lines that can be used as a decorative design elements in all sorts of posters and graphics.
HEART, HEAT AND THUNDER ICONS
Heart, heat and thunder is a core part of Heroics branding,
and is included on most assets, like jerseys, banners, posters and content.
JERSEY
PLAYER PHOTOS
CS:GO
CADIAN
STAVN
TESES
SJUUSH
JABBI