HEROIC BRAND GUIDELINES
01 LOGO
The Valkyrie Helmet emblem symbolizes our organization’s Nordic heritage and stands as a reminder of the many battles we have faced on our journey.
HEROIC LOGO
The main HEROIC logo is the Red Valkyrie Helmet. It has a
RED (NCS) border, a black inner background, and a white foreground.
It is to be used as the default representation of HEROIC in both official and artistic contexts.
LOGO NEGATIVE
The White Valkyrie Helmet logo is only used when the Red Valkyrie Helmet blends in with the background.
It is to be used only as an alternative to the main logo, usually in an artistic context.
DON'T DO THAT
Do not change the color of the outline of the logo.
Do not invert the color balance of the logo.
Do not distort, skew or squish the logo.
Do not cover essential branding material in graphics.
Do not use the same color for logo border and background.
Do not misalign the logo and wordmark, even slightly.
02 WORDMARK
The HEROIC wordmark is often used in settings where the brand is not immediately recognized by just its logo.
It can be used with or without the Valkyrie Helmet Logo, but it should always be a supporting asset, not the main branding asset.
LOGO + WORDMARK
When used closely together, the wordmark and logo should adhere to the following
guidelines:
04 COLORS
PRIMARY COLORS
HEROIC’s main colors are Heroic red, brown, and marshmallow.
Brown and Marshmallow should be the main colors for backgrounds, typography, and UI Elements.
Red
Brown
Marshmallow
SECONDARY COLORS
These colors are mainly used as accent colors together with the main HEROIC team colors.
Salmon
Mint
Black
White
05 TYPOGRAPHY
HEROIC uses two main fonts.
SYNE
TeSeS
4nalog
STREAM SCHEDULE
WELCOME PLAYER
The main font for big headers, titles, and graphical elements is SYNE ExtraBold.
OVERPASS
Intro paragraph detailing the very important
contents of the text below in a condensed format
to prime the reader for the upcoming information.
OVERPASS is the main body font used in HEROIC branding.
It is to be used in settings where conveying larger amounts of information is necessary, such as press
releases and articles.
Custom Glyph
H
HEROIC would love to announce...
HERO THING SHOCK
OVERPASS-HEROIC Black is a special italic typeface made to incorporate the notch in the HEROIC wordmark.
It should only be used in intros, presentations, and ingress.
ICONS
Heart, heat, and thunder are core parts of Heroic's branding and are included on most assets, such as jerseys, banners, posters, and content.
