Welcome to the Heartland Partner Brand Guide
We value your partnership and have developed this guide to assist you in the creative handling of our brand.
A co-branded approach reinforces our partnership and the value our combined offering provides. All of the Heartland marketing materials included in this document or provided by a Heartland representative — such as logos, identifiers and other messaging tools — must follow the guidelines below and be shared with Heartland for approval.
All content that references Heartland and our products will require review by our legal and marketing teams before distribution to ensure all applicable disclaimers are displayed. The review process can take up to 10 business days — please reach out to your partnership manager to get started.
Partner Resource Site
Visit our Partner Resource Site for ready-to-use, co-brandable Heartland marketing materials. You’ll easily be able to find our latest product marketing collateral, digital assets and many other resources there. You can also order brochures, flyers and business cards — and have them delivered to your door.
Disclaimers
Heartland's standard disclaimer is below. Depending on the content of your materials, such as offers and promos, additional disclaimers may be required. Please reach out to your partnership manager if you have any questions regarding disclaimers.
©[20YY] Heartland, a Global Payments company (NYSE: GPN). All rights reserved. Heartland is a registered ISO of Wells Fargo Bank, N.A., Concord, CA, and The Bancorp Bank, Philadelphia, PA. Heartland Payroll Solutions, Inc. NMLS#1799654
Logo
The Heartland logo is the tangible symbol of our brand, representing who we are: our values, our expertise, our people, our offerings.
An enduring wordmark
Our logo is the foundation of our visual identity and is an endorsement of the content on which it appears. The Heartland logo should only be used on materials that have been reviewed and approved by the Heartland marketing and legal teams. Please use the approved Heartland logotype (also known as a wordmark) and adhere to the guidelines presented in this brand guide.
Heartland is part of Global Payments. The logo includes a small identifier to convey this. The combined logo should always be used, and the identifier never typeset separately.
If you need to use the Genius product logo for Global Payments retail, restaurant and enterprise POS solutions, contact brand@globalpay.com.
Logo color
Heartland’s logotype should be consistently presented using the approved logo color options show below. For digital applications, use the hex values — which can seen by hovering over each logotype. For print and physical production, use the PMS code or CMYK color formulas.
Minimum logo space
The minimum clear or white space required around the logotype must be the width and height of the "H" in the Heartland wordmark. Providing additional space around the logotype is preferred.
Partner co-branding
To communicate our partnership, a co-branded identity can be utilized, but it must adhere to all visual brand guidelines.
Be sure to space the logos accordingly and size both logos so they’re optically balanced. Both logos should appear visually equal in size, weight and space. Use monochromatic options for each logo, so brand colors do not clash.
Logo don'ts
We build trust and familiarity in consistency. Do not deteriorate the brand with any of these common mistakes of logo reproduction.
Considerations
Protection and purpose of logo use directly influences the perception of our brand. Ambassadors of the Heartland brand mindfully consider its application and avoid rushing to trends, tchotchkes and eventual trash.
✓ Do
Do include logo in every product experience with proper presentation.
X Don't
Don’t directly lockup product names or features to our logo as one name or in combinations other than described above.
X Don't
Don't use our logo in a sentence. Type out our name when using it in the body copy and headlines of marketing materials.
Global Payments identifier
The Heartland brand is a part of the Global Payments family, and it can be used when referenced in copy.
Correct usage:
Heartland, a Global Payments company.
Incorrect usage:
Heartland Payment Systems
Note: The identifier is not a part of Heartland’s logo. Its purpose is to identify the brand with Heartland's parent company, Global Payments, Inc.
Company Boilerplate
Who we are
Our boilerplate messages and elevator pitch give you a quick snapshot of the services we offer and the qualities that set us apart. Feel free to use these descriptions verbatim in your press releases.
Standard boilerplate (71 words)
Heartland, a Global Payments (NYSE: GPN) company, is the point of sale, payments and payroll solution of choice for entrepreneurs who need human-centered technology to sell more, keep customers coming back and spend less time in the back office. Nearly 1,000,000 businesses trust Heartland to guide them through market changes and technology challenges so they can stay competitive and focus on building remarkable businesses instead of managing the daily grind. Learn more at heartland.us
Short version (41 words)
Heartland, a Global Payments (NYSE: GPN) company, helps nearly 1,000,000 entrepreneurs make and move money, manage employees and engage customers with human-centered technology solutions that allow them to rise above the daily grind and lead their businesses into a brighter future. Learn more at heartland.us
Elevator pitch (100 words)
Nearly 1,000,000 entrepreneurs trust Heartland to provide the technology to run and grow sustainable businesses — technology to make money, move money, manage employees and engage customers. We develop tools to help entrepreneurs respond to market changes and stay competitive. We know it’s not enough to just look good and have fancy features. That’s why Heartland delivers human-tech across all of our solutions, service and support — all designed to help entrepreneurs overcome the challenges encountered every day. Learn more at heartland.us.
Partner-tailored boilerplate
Heartland, a Global Payments (NYSE: GPN) company, is a proud partner of [Partner Name], as the point of sale, payments, and payroll solution of choice for entrepreneurs who need human-centered technology to sell more, keep customers coming back and spend less time in the back office. Nearly 1,000,000 businesses trust Heartland to guide them through market changes and technology challenges so they can stay competitive and focus on building remarkable businesses instead of managing the daily grind. Learn more at [partner landing page url].
We represent a diverse people in the Heartland community through photography where authenticity and inclusivity is essential. We spend time in their spaces and capture moments that represent all entrepreneurs and their businesses.
Use of lifestyle in imagery
When selecting stock images to represent a small business, ensure they tell the personal story of entrepreneurs and their customers — and represent the diversity and authenticity of the communities we live in and support. Highlight these owners’ spaces and show moments that represent all entrepreneurs and their businesses.
Show moments in photos
Show people in photos
Show spaces in photos
Photography do’s and don'ts
When selecting stock images make sure to consider the following.
Use of products in imagery
Including images of our products is secondary to showcasing the use case and success of our customers. When you choose to include product shots, please work with your relationship manager, or download assets here.
Products
Below is merchant-facing messaging about Heartland. As our partner, you can use this messaging to show your customers the many benefits of Heartland’s products and services.
Merchant-facing messaging
We want to help make your day-to-day business operations easier, so we teamed up with Heartland to provide innovative payments, payroll and point of sale solutions.
Trusted by nearly 1,000,000 entrepreneurs, Heartland’s tools make running your business easier and assist with streamlining your operations to increase productivity.
Payments+
Take payments in the field, on the phone and online — plus, get business capital without the heavy lifting — with Heartland’s powerful payment processing and financial services suite.
• Accept checks, credit, debit, gift cards, chip cards and
digital wallets with our future forward payment solutions.
• Enjoy flexible rate plans and transparent merchant statements.
• Automate your billing and invoicing, create your own branded payment portal and sync with popular accounting software.
• Access all the best capital and loan options for your business, and get help from expert funding advisors.
Payroll+
Free yourself from the back-office grind with a powerful software suite of hire-to-retire people management tools. Payroll+ simplifies and automates payroll, onboarding, taxes, hiring and more.
• Quickly and confidently process payroll and stay compliant with overtime, tips, bonuses, deductions and tax management.
• Solve your recruiting and onboarding challenges with applicant tracking, paperless onboarding and WOTC.
• Easily build and manage employee schedules, move shifts, approve requests, forecast and manage overtime expenses.
• Simplify personnel management, human resources support and compliance.
Heartland Restaurant
Sell everywhere and manage your business from anywhere with our faster, simpler restaurant management solution. Heartland Restaurant has the powerful features you need to operate efficiently, keep your customers happy and manage your business on the go.
• Access menus, inventory and sales from any internet device using our cloud-based point of sale.
• Meet customers where they’re at with a self-order kiosk and mobile app ordering capabilities.
• Generate referrals and boost repeat business with gift cards and loyalty programs.
Heartland Retail
Operate and grow your way with the all-in-one hub for retail management — built by retailers, for retailers. Heartland Retail helps you gain better control over sales and profitability by placing actionable real-time data, multi-channel inventory management, open API and portability across platforms and devices.
• In store, online or on the road, give shoppers a seamless brand experience that they won’t be able to resist.
• Keep lines moving with easy customer lookup, rule-based promos and quick-sale buttons for popular items.
• Make better business decisions through data-driven insight, brought to you by a best-in-class custom reporting engine.
Social Media, Blogs and Press Releases
Social media
Heartland encourages all interested partners to participate in the conversations happening in our social network communities. You can find us on LinkedIn, Facebook, Twitter, YouTube, Instagram and Pinterest.
When participating in internet chat rooms, discussion boards, blogs or other forms of social media, always consider your partnership with Heartland. Please remain cognizant of how you communicate, as it could negatively impact brand perception on social media or other forms of public communication platforms.
In good faith, we welcome partner participation and encourage you to engage with us. You can repost our thought leadership content using the appropriate handle when referencing Heartland:
Twitter: @HeartlandHPY
Facebook: @HeartlandHPY
Instagram: @HeartlandHPY
LinkedIn: Heartland
As part of Global Payments, Inc., a publicly traded company, we kindly ask that partners observe the following to help preserve the integrity of our brand:
1. Refrain from speaking online in a manner that claims or implies you are speaking on behalf of Heartland or Global Payments, Inc.
2. Refrain from posting or altering any Heartland or Global Payments Inc., communications (e.g., bulletins, alerts and emails) unless Heartland has provided legal approval.
3. Know and follow all provisions regarding proprietary and confidential information as outlined in your partner agreement.
The Heartland blog
Heartland blog posts are an important way to help interested prospects absorb the Heartland message. They span the awareness, consideration and decision phases of the buyer’s journey.
We encourage our partners to leverage Heartland blogs and content in an effort to share thought leadership and engage prospects, but we ask that content not be re-posted verbatim. You can link directly to the Heartland.us blog or request that the blog post be rewritten for partner use online or in another format.
Press release
In an effort to reduce the possibility of giving conflicting information to the media, only designated spokespersons should speak on behalf of Heartland and/or Global Payments, Inc.
Partners should refrain from sending out press releases or public-facing announcements mentioning Heartland and/or Global Payments without written approval from the Global Payments Media Relations team. While Heartland/Global Payments does not participate in press releases with partners, we do encourage all interested partners to participate in the conversations happening in our social network communities.
Please be aware that Heartland/Global Payments, Inc., monitors all media pertaining to all our company of brands closely, as it is a reputational risk to the company and serves as part of our disaster recovery contingency plan.
Videos
Video is the most engaging content format for storytelling and explaining complex ideas. We invite you to visit and subscribe to our YouTube Channel for the latest videos. All video content and music are owned and/or licensed by Heartland, but you may share the direct link or embed on your website.
The Entrepreneur’s Studio
The Entrepreneur’s Studio, powered by Heartland, is a vital resource for business owners that includes a podcast as well as courses on starting a new organization and growing an existing one. From A-list entrepreneurs to the local business owner who’s doing it right, The Entrepreneur’s Studio podcast brings in movers and shakers of all shapes and sizes to tell their stories — about setbacks overcome, lessons learned and how they found success. We invite you to listen and share!
Glossary
As new technology emerges faster than ever, you may find it difficult to keep up with the latest in payment innovations. Our payments glossary is a reference guide that simplifies the rapidly changing industry.
Click here to visit our full glossary of terms.
