Greenwich Summer sounds
brand book 2022
logo
icons
typography
colour
gradient
hero shape
Logo
Our logo is our main identifier and it should appear on all our communications, both print and screen.
It is bold, clear and iconic, incorporating a the shapes seen within our naval-inspired design system.
Logo
Our logo has been carefully created so that the shapes within it are perfectly balanced against the letters they encompass.
FAVICON
Our favicon is our main identifier and it should appear on all our communications, both print and screen.
It is bold, clear and iconic, incorporating a the shapes seen within our naval-inspired design system.
Typography
Our primary typeface is called Bebas Neue, we use this when announcing headliners or key bits of information.
It is bold and impactful. It can be used in both digital and print.
When emphasising key statements like dates, we use Playfair Display.
When writing long paragraphs of body text, we should always use our body typeface, Work Sans. This allows us to easily convey large amounts of text in an easily digestible format.
COLOUR PALETTE
When writing long paragraphs of body text, we should always use our body typeface, Work Sans. This allows us to easily convey large amounts of text in an easily digestible format.
White
Black
Red
Pink
Orange
Our gradient works with the colours of the London skyline, and gives a warm feel to our creative.
Hero shape
Our hero shape incorporates our naval system and imagery of concerts and musicians. These should be used when talking about the festival as a whole.
