Global Payments Integrated
Partner Brand Guide
We value your partnership and have developed this guide to assist you in the creative handling of our brand.
When a co-branded identity is required, as in the case of our partnership agreement, it should adhere to specific guidelines. All of the Global Payments Integrated marketing materials — including logos, identifiers and other messaging tools — must be used in observance of the guidelines outlined in this document.
If you want to customize any of the content, images or add additional information, our legal team will need to review the materials before distribution to ensure all applicable disclaimers are displayed. This review process can take up to 10 business days — please reach out to your partner manager or marketing contact to get started.
Logo
The logotype serves as Global Payments Integrated’s brand identity. This wordmark should always be used in accordance with brand guidelines, presented as an independent element and surrounded by significant minimum clear or white space as defined in the next section.
Download logo
The Global Payments Integrated logotype should never be modified or adjusted. For approved digital files, contact your local marketing team.
Minimum size
For impact and readability, avoid using the logotype smaller than its minimum size.
Clear space
The minimum clear or white space required around the combined
Global Payments Integrated logotype and partner logotype must exceed .5X. Photographs, illustrations, typography or other visual elements should not violate the minimum clear space area. When practical, additional space is preferred around the combined logotypes.
Reverse
Monochromatic
Co-branding
To communicate our partnership, a co-branded identity can be utilized, but it should adhere to all visual brand guidelines.
Be sure to space the logos accordingly and size both logos so they’re optically balanced. Both logos should appear visually equal in size, weight and space.
Horizontal configuration
Stacked configuration
Logo don'ts
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Do not add drop shadows the logo
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Do not animate the logo
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Do not rotate the logo
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Do not add trademark symbols to the logotype
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Do not alter the font, size, proportion or kerning (i.e., letter spacing)
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Do not place logotype on busy backgrounds
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Do not add business descriptors or taglines identifier
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Do not add graphics to the logotype other than the appropriate identifier
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Do not add the Global Payments Integrated credo to the logotype
Color
Color plays an important role in establishing the perception and position of a brand identity within the customer’s mind and competitive landscape. For these reasons, Global Payments Integrated’s logotype should be presented consistently using the primary color palette, including black and white.
Primary palette
Our approach to color is clean, open, and modern—with a strong use of white. We have optimized our color palette for digital. If printing, use Pantone for best color output. If Pantone colors are not an option, please use the customized CMYK breakdown values here.
Dark Blue
Green
Blue
White
Secondary palette
Medium Blue
Hex: #00AEEF | RGB: 0, 174, 239 | CMYK: 86 8 0 0 | PMS: 299 C
Light Blue
Hex: #71C5E8 | RGB: 113, 197, 232 | CMYK: 52, 0, 1, 0 | PMS: 297 C
Dark Green
Hex: #0BA068 | RGB: 11, 160, 104 | CMYK: 88, 0, 68, 0 | PMS: 3405 C
Medium Green
Hex: #00B74F | RGB: 0, 183, 79 | CMYK: 82, 0, 86, 0 | PMS: 7481 C
Neutral 1
Hex: #F5F5F6 | RGB: 245, 245, 246 | CMYK: 3, 2, 1, 0 | PMS: CoBrilliant White 11-4001 TPG
Neutral 2
Hex: #ECECEC | RGB: 236, 236, 236 | CMYK: 6, 4, 4, 0 | PMS: Cool Gray 1 C
Neutral 3
Hex: #D9D9D9 | RGB: 217, 217, 217 | CMYK: 14, 10, 11, 0 | PMS: Cool Gray 4 C
Neutral 4
Hex: #C4C4C4 | RGB: 196, 196, 196 | CMYK: 23, 18, 19, 0 | PMS: Cool Gray 7 C
Neutral 5
Hex: #7E7E7E | RGB: 126, 126, 126 | CMYK: 54, 44, 44, 8 | PMS: Cool Gray 9 C
Neutral 6
Hex: #383838 | RGB: 56, 56, 56 | CMYK: 69, 62, 61, 54 | PMS: Cool Gray 11 C
Neutral Black
Hex: #000000 | RGB: 0, 0, 0 | CMYK: 50, 50, 50, 100 | PMS: Black 6 C
Company Descriptions
Boilerplate
Global Payments Integrated helps businesses succeed by delivering secure and personalized payment solutions, allowing developers of business management solutions to accept payments through their systems and add value to their software. While many processors offer payments tied to antiquated platforms designed to support stand-alone systems, the Global Payments Integrated platform provides a customizable, scalable payment solution — accommodating the swiftly-shifting ways consumers pay for goods and services. With its flexible platform, Global Payments Integrated helps business management software companies grow their own businesses through embedded commerce services, bolstering customer loyalty with unique payments solutions that also help improve profitability.
Short version
Global Payments Integrated helps businesses succeed by delivering secure and personalized payment solutions. As the integrated payments division of Global Payments, we drive innovation in software applications — adapting, scaling and simplifying how payments are processed.
Partner version (customizable)
Global Payments Integrated provides advanced payment solutions designed specifically for the [insert vertical here] industry. Our secure payment tools are already integrated into your [insert the business name or software name here] software — just turn on payment processing and you’re ready to go. Work more efficiently by [list out merchant benefits from solution features offered through our partnership]. Offer more options by [list out specific payment solution features here], and count on dedicated support from experts in your industry.
For more information, call (XXX) XXX-XXXX or email info@email.com
Photography
Our photography tells the story of Global Payments Integrated, and what we do for our partners and merchants — locally and globally. Business in the modern world is complex, and we simplify it by connecting the entire payments ecosystem. Images should positively project how it feels to make and receive payments by connecting to the emotional moments behind each transaction.
People are the focus of everything we do. Images of people emphasize our global reach and our commitment to individual empowerment. Below are good examples of photography and the types of shots we typically use in our marketing materials.
For additional hardware information and imagery, click here.
Social Media
Global Payments Integrated encourages all interested partners and their merchants to participate in the conversations happening in our social network communities. You can find us on LinkedIn, Facebook, Twitter and Instagram.
When participating in internet chat rooms, discussion boards, blogs or other forms of social media, always consider your partnership with Global Payments Integrated. Please remain cognizant of how you communicate online, as it could negatively impact brand perception.
In good faith, we welcome partner participation and encourage you to engage with us. You can repost our thought leadership content using the appropriate handle when referencing Global Payments Integrated.
Twitter: @GPIntegrated
Facebook: @globalpaymentsintegrated
Instagram: @globalpaymentsintegrated
LinkedIn: Global Payments Integrated
Best practices
Social media content can be misconstrued at times. As a publicly traded company, Global Payments needs to practice good judgment when crafting our messages. Consequently, we ask that partners and merchants observe the following to help preserve the integrity of our brand.
Please be aware that Global Payments monitors all media very closely, as it is a reputational risk to the company and serves as part of our disaster recovery contingency plan.
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Know and follow all provisions regarding proprietary and confidential information, Global Payments and Global Payments Integrated brand standards and proper use of company assets.
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Refrain from speaking online in a manner that claims or implies you are speaking on behalf of Global Payments Integrated or Global Payments.
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Refrain from posting or altering any direct Global Payments Integrated or Global Payments communications (e.g., bulletins, alerts and emails) unless the company has already publicly announced or acknowledged the information in some way: mentioned in a press release; shared by an official statement from Global Payments; or social media posts made directly by Global Payments Integrated or Global Payments.
Additional Resources for You and Your Merchants
Global Payments Integrated has created a Learning Center for our partners and their merchants to educate themselves and to locate additional resources. There, you will be able to find blog posts, articles, whitepapers, video content and much more.
To access the Learning Center, click here.
We also encourage you to leverage Global Payments Integrated blog posts and other relevant content to share thought leadership and engage prospects — but we ask that content not be re-posted verbatim. You can link directly to the Global Payments Integrated blog site or request that the blog post be rewritten for partner use online or in another format.
To access the Global Payments Integrated Blog, click here.
Press Releases
External communication sources, such as print and online publications, social media and industry events, provide Global Payments Integrated and our partners with a great opportunity to communicate updates, newsworthy items and special announcements.
In an effort to reduce the possibility of giving conflicting information to the media, only designated spokespersons should speak on behalf of Global Payments Integrated and Global Payments.
When individuals or partners make statements to the media regarding company matters, it may imply they are in a position to speak for the company and their comments could be printed by journalists. No statement is truly “off the record.”
In lieu of making statements to the media, please instead refer all requests to your Global Payments Integrated representative, who can funnel the request to the appropriate contact for direction and feedback.
Glossary
As new technology emerges faster than ever, you may find it difficult to keep up with the latest in payment innovations. Our payments glossary is a reference guide that simplifies the rapidly changing industry.
Click here to visit the Global Payments ultimate glossary of payment terms.
Global Payment Systems Partner Brand Guide
Version 1.0 | Updated: 00/00/22