Some think of brand as slogans and logos.
Our brand is the reflection and experience of everything we do and say, the stories we tell, the value our products carry, and everything we share. The Brand Center gives you a foundation of principles and resources to maintain and expand the Global Payments brand in all US production areas.
Consistently utilizing the elements that shape our brand creates cohesion in every interaction.
Voice
We write like we speak.
Our brand foundation and messaging architecture communicate who we are, what we do and the distinct value we deliver to our customers. As commerce changes and our business strategy evolves, these principles define what sets us apart from the competition—and what we want to be known for.
Voice and tone
Purpose
Why we are in business:
To power commerce worldwide.
Positioning
What sets us apart:
A complete commerce platform—delivered by one worldwide partner.
Tagline: Innovation that delivers.
Personality
How we express ourselves:
The Trusted Leader
Authoritative. Human. Engaging.
Pillars
Performance
Proven performance across every aspect of commerce
People
Focused expertise gives you a competitive advantage
Tagline
Market-leading technology keeps you at the forefront of innovation
Value propositions
What we talk about
• Simplicity and ease
• Better customer experiences
• Exceptional service
• Integration with zero friction
• Trusted security
• Unmatched scale
End-to-end solutions
• Payments solutions
• Software solutions
• B2B solutions
• Employer solutions
Short form narrative
At Global Payments, we’re here to power commerce for every business, everywhere.
To do it, we’ve built the world’s most complete commerce platform. And we deliver it as one global partner to millions of people and businesses. With us, you can replace the complexity of managing multiple vendors with one powerful relationship.
Our configurable payments, software, B2B and employer solutions unify every aspect of commerce. Access them directly or embed them into your own products and platforms—they just work, seamlessly and securely. Whether you’re running and growing your business or looking to provide effortless, problem-free payment experiences to your customers, we have you covered.
And our team of 27,000 experts are dedicated to your success in over 170 countries. Every year, we support 816 million cardholders and over 66 billion transactions. The world’s most forward-looking companies rely on us, including over four and a half million merchant locations and more than 1,500 financial institutions.
We have the platform, the people and the vision you need to stay ahead of change and achieve your goals for growth. For any business. At every scale. All in one place.
Market-leading technology. Focused expertise. Proven performance.
That’s Global Payments.
Brand system
Logo
Our logo is the foundation of our visual identity. It represents our global reach, and is our defining mark within our industry.
Wordmark logo
The wordmark logo appears in three color variations: GP navy, white (reverse) and black (monochromatic). To maximize brand recognition, the Global Payments navy version should be used whenever possible.
Minimum size
In order to maintain legibility, ensure the logo is not sized below the minimum sizing specifications.
Clear space
To preserve the integrity of the wordmark, careful attention should be placed on the clear space surrounding the lockup, defined by the letter 'g' in the wordmark.
Primary Navy Logo
Hex: #003c71
RGB: 0,0,0
CMYK: 100, 58, 9, 46
White (reverse)
Hex: #ffffff
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
Black (monochromatic)
Hex: #000000
RGB: 255, 255, 255
CMYK: 0, 0, 0, 100
Brand symbol
Use the 'g' mark symbol when space does not allow the wordmark to be used. The 'g' mark appears in three color variations: GP navy, white (reverse) and black (monochromatic). To maximize brand recognition, the GP navy version should be used whenever possible.
Minimum size
For impact and readability, avoid using the symbol at its minimum size.
Clear space
The minimum clear or white space required around the symbol must exceed .25X.
Logo dos and don'ts
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Do not add drop shadows to the logo
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Do not animate the logo
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Do not rotate the logo
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Do not add trademark symbols to the logotype
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Do not alter the font, size, proportion or kerning (i.e., letter spacing)
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Do not place logotype on busy backgrounds
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Do not add business descriptors or taglines to logo
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Do not add graphics to the logotype other than the appropriate identifier
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Do not add the Global Payments Integrated credo to the logotype
Co-branded logos
In some markets, we have joint ventures or strategic marketing alliances with banks and other organizations. In these instances, we create co-branded logos to benefit from each other's strengths, showcase our partnership and create clarity for our customers.
The two company logos are divided by a thin line, with careful attention to ensure visual balance and equity between brands. The same clear space and minimum size requirements apply to co-branded logos.
Wordmark co-brand logos, for use in most markets
Horizontal
Vertical
Color
Color plays an important role in establishing the perception and position of a brand identity within the customer’s mind and competitive landscape. For these reasons, the Global Payments logotype should be presented consistently using the primary color palette, including black and white.
White space is your friend.
Color principles
Focus and balance
By using white space liberally, you make it easier for viewers to focus on the content, and you create space for the copy and visual elements to breathe.
Incorporating color elements and accents carefully and sparingly helps create flow and avoid overwhelming the viewer with too much color.
Clarity and accessibility
Neutrals help build clear hierarchies, structure, and environmental depth. These tones also provide an important utility and should be used consistently across digital experiences.
Ample contrast is key to making sure our communications can be seen by everyone, including people affected by visual impairment and color blindness.
Primary color palette
Our approach to color is clean, open, and modern—with a strong use of white. We have optimized our color palette for digital. If printing, use Pantone for the best color output. If Pantone colors are not an option, please use the customized CMYK breakdown values here.
Action blue
Hex: #1362E2
RGB: 19, 98, 226
CMYK: 91, 60, 0, 0
PMS: 2387C
Neutral
Hex: #EFEFEF
RGB: 239,239,239
CMYK: 4, 3, 3, 0
PMS: Cool Gray 1
Secondary color palette
Navy
Hex: #003C71 | RGB: 0, 60, 113 | CMYK: 100,47,0,56 | PMS: 541C
Light gray
Hex: #B0B4B5 | RGB: 176, 180, 181 | CMYK: 3, 1, 0, 29 | PMS: Cool Gray 6C
Medium gray
Hex: #596063 | RGB: 89, 96, 99 | CMYK: 10, 3, 0, 61 | PMS: Cool Gray 8C
Dark gray
Hex: #33393D | RGB: 51, 57, 61 | CMYK: 73, 62, 56, 44 | PMS: Cool Gray 10C
Typography
The quality in our brand is reflected by our attention to detail. It is present in our products, our service model and our designs. Please take the time to typeset well.
Inter™ is a simple typeface.
Inter™ is a variable font family carefully crafted and designed for digital experiences.
Type hierarchy
Good typography adds value to the content of a page. Maintaining a strong typography hierarchy makes text easier to consume and understand. Bad typography, on the other hand, can make even the best information impossible to read and understand.
Typesetting
Take the time to typeset!
Type tracking
The typeface requires space to breathe comfortably within text and headlines and is more legible when spaced appropriately. 11 tips for improving kerning
*Some exceptions for treatment of a headline
Paragraph formatting
Paragraphs are best read if they are left-aligned with a balanced amount of leading in between lines. Avoid widows and orphans.
Headlines
For H1 Headlines only, creators can combine thick and thin font weights to create emphasis and visual focus when needed.
Photography
Our photography tells our story and what we do for our customers and partners, locally and globally. Business in our modern world is complex, and we simplify it by connecting the entire payments ecosystem. Images should positively project how it feels to make and receive payments and connect to the emotional moments behind each transaction.
Due to licensing agreements, Global Payments is not allowed to share purchased stock photos with our partners for promotion under their own brand. An exception would be images we procured ourselves, such as photos of proprietary products. Please contact your Global Payments representative to request proprietary product images.
Photographic style
Our style is authentic and optimistic and captures moments with lighting that is bright and diffused, where colors are vibrant but not overly saturated. Our approach is editorial, like documentary filmmaking or journalism. The result is composed images that feel like frames from a film, active and moving in their portrayal of a story.
Photographic guidelines
Lighting
Aim for natural light whenever possible, as it enhances warmth and authenticity. Utilize golden hour (early morning or late afternoon) for soft, warm light. Avoid harsh shadows or overexposed areas, ensuring a balanced exposure.
Colors
Emphasize warm tones such as earthy hues, oranges and yellows. Use vibrant colors to evoke a sense of liveliness and energy. Maintain a consistent color palette throughout your photography.
Authenticity
Encourage natural interactions and emotions between subjects. Avoid overly posed or staged shots, opting for candid moments. Capture real people in relatable situations that resonate with your audience.
Post-processing
Enhance brightness and warmth to create a welcoming atmosphere. Maintain a balanced approach to avoid overly saturated or artificial-looking images. Retain a level of detail and clarity while preserving a natural appearance.
Composition
Focus on capturing the subject's emotions and genuine moments. Emphasize a clear focal point to draw viewers' attention and create impact. Experiment with different angles and perspectives to add interest.
Recoloring
Add custom colorization to highlight key aspects of an image using the shades of blue and green from our color palette.
Capturing moments
People are behind everything we do. Images of people emphasize both our global reach and our commitment to individual empowerment.
People of Global Payments
Add to the narrative by including images of our worldwide team.
People we empower
Show our commitment to building personal connections.
Photography do’s and don'ts
When selecting photography images make sure to consider the following.
Do use natural poses, lighting and colors.
Do show diversity in age, race, gender and abilities.
Do choose relevant images and interesting compositions
Do use authentic images that capture a moment.
Don't use posed images where the subject looks at the camera.
Don't overlook proper representation of our diverse people groups.
Do choose relevant images and interesting compositions
Do use authentic images that capture a moment.
Image treatment dont's
Good photography stands on its own and should not need extra treatments or decoration.
Avoid over stylized or photoshopped images.
Avoid using black and white photography. The warmth and realness of our images is the key elemenet to our designs.
Avoid using color overlay on photograph.
Avoid using multiple unrelated product images together.
Use of products in imagery
Our products facilitate great customer moments. Make sure to feature our products in beautiful ways in photography. The technology can be the focus of some shots or an accessory in another, but should always be represented crisply and well lit.
Use imagery that captures real-life moments of people using our product.
Us imagery that includes products in their environment as the hero focal point.
Use high quality technical imagery of our products to showcase the beauty of their design.
Use of software in imagery
Because we are software-driven and customer-centered, showcasing both authentic human moments combined with our excellent software is a great way to create a dynamic design visual. Make sure to feature our software with precision and care. Use the examples below for style and direction of incorporating software into imagery.
Software components can be layered within the imagery. Always make sure and use contextually accurate software and items to tell a story within the image.
Use 1-3 components from the software in dynamic layers, composed with the related photography. Consider size and visual balance of the collage as well as how much is "too much."
Software shadow styles
Technical imagery
We've created a proprietary illustrative style for our hardware for use in product support or marketing related collateral.
Iconography
Icons are a great design tool to reinforce broader ideas with simple visuals and to direct the eye across a design. Icons are a tool, not a decoration. Please use them sparingly and intentionally.
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Web UI style
We create clean, responsive designs with a consistency that matches the brand. Users should not feel that they must spend unnecessary effort to understand our materials or perform tasks.
Strong Design examples
Tools and templates
Presentation Template
A Google Slides presentation is a template available to help you build, strategize and communicate across the brand.
Photography
Our core images can be used throughout marketing and communications. We encourage the use of these images across projects, as it will help with both consistency and recognition.
Icon Package
Download the current Global Icon Package.
Email signatures
Email is a primary form of business communication. It is important employee email signatures convey a clean, professional and consistent image.
For quality reproduction, Global's email signature intentionally uses only black type with one color used for the logo.
Follow these steps to bring your email into accordance with the brand standards:
1. Log in to your Corporate G Suite account
2. Open Gmail
3. Select the "Gear" icon in the top right corner, then select "Settings from the dropdown menu
4. Scroll down to the "Signature" section
5. Add your contact information and style using the Sans Serif typeface as shown in the example to the right.
6. When finished, scroll to the bottom of the page and select "Save Changes"
Important: DO NOT ADD logos, color, graphics, personal content, quotations, non-company links or images to Heartland's email signature or below.
If you have questions about any of these guidelines, please contact brand@heartland.us
US Global Payments Brand Guide | Version 1.0 | Updated 10/27/23
©2023 Global Payments Inc. All rights reserved. All trademarks contained herein are the sole and exclusive property of their respective owners. Any such use of those marks without the express written permission of their owner is prohibited. Heartland Payment Systems, LLC is a registered ISO of Wells Fargo Bank, N.A., Concord, CA; Synovus Bank, Columbus, GA, First National Bank of Omaha, Omaha, NE; and Deutsche Bank, New York, NY. TSYS Merchant Solutions, LLC is a registered ISO of Wells Fargo Bank, N.A., Concord, CA; Synovus Bank, Columbus, GA; First National Bank of Omaha, NE; and Deutsche Bank, New York, NY for Visa and Mastercard transactions only. Global Payments Direct, Inc. is a registered ISO of Wells Fargo Bank, N.A., Concord, CA. OpenEdge Payments, LLC (operating as Global Payments Integrated) is a registered ISO of Wells Fargo Bank, N.A., Concord, CA.