Visual identity
Our visual identity plays a key role in the way we are perceived and communicates who we are. The goal is to be more consistent regardless of context or communication channel. Revision date: 13 June 2022. Design: Tada.no
Logo
Main logo
The official Gassco logo combines the company name and the associated symbol.
Alternative logo with vision
It is important that the logo does not get positioned too closely to other visual elements or too near the edge of the format.
The main rule is that the minimum distance must always correspond to the width of the logo symbol.
Monochrome logo
The main logo is also available in a white version on a dark background, as well as in blue and black versions with light backgrounds.
Alternative logo
The alternative logo can be used on internet banners, signs, flags and other places where the main logo is unsuitable.
Use of this logo other than in the examples described in this design manual must be approved by Gassco’s communications department.
Fonts
Arial Regular
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Arial Bold
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Fonts for advertising agencies, printers, etc
NB! It is not intended that employees should buy/use the font Santral. If this font is to be used, it must be purchased.
Use Arial as a replacement in presentations and other digital channels.
Santral Regular
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Santral Bold
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Colours
Primary colour
GASSCO BLUE
Hex: #00209A
RGB: 0, 32, 154
CMYK: 100, 75, 0, 6
PMS: 286C
Secondary colours
#B8FFE1
Hex: #B8FFE1
RGB: 184, 255, 225
CMYK: 37, 0, 31, 0
PMS: 573C
#01921D
Hex: #01921D
RGB: 1, 146, 29
CMYK: 91, 0, 100, 0
PMS: 355C
#016100
Hex: #016100
RGB: 1, 97, 0
CMYK: 99, 0, 100, 62
PMS: 348C
Plain Black
Hex: #000000
RGB: 0, 0, 0
CMYK: 60, 50, 50, 100
PMS: Process Black C
#333F48
HEX: #333F48
RGB: 51, 63, 72
CMYK: 65, 43, 26, 78
PMS: 432C
#CACED1
HEX: #CACED1
RGB: 202, 206, 209
CMYK: 3, 1, 0, 18
PMS: 428C
#E7EBEE
HEX: #E7EBEE
RGB: 231, 235, 238
CMYK: 3, 1, 0, 7
PMS: Cool Gray 1 C
#F7D2D7
Hex: #F7D2D7
RGB: 247, 210, 215
CMYK: 0, 31, 8, 3
PMS: 182C
#FF313F
Hex: #FF313F
RGB: 255, 49, 63
CMYK: 0, 94, 64, 0
PMS: 1787C
#FFD324
Hex: #FFD324
RGB: 255, 211, 36
CMYK: 0, 17, 86, 0
PMS: 115C
#00104D
Hex: #00104D
RGB: 0, 16, 77
CMYK: 100, 87, 0, 20
PMS: 622
Supporting graphics
The supporting graphics provide an abstract presentation of Gassco’s role as the coordinating link between oil and gas producers and recipients. They also reflect the gas pipeline network as well as the dynamics of gas and its journey through the network from point of origin to the recipient.
E-mail signature
The e-post signature must contain:
• The sender’s name and title/function
• Mobile number
------
• Company name with text in colour
• Postal and visiting addresses
• Main switchboard phone number
• Registered enterprise number
• Web address
-------
System font for digital channels: Arial must be
used both in the signature field and for text in general.
Font size: 9
Line spacing: 6
Font colours: Black and (Blue) R:0 G:32 B:154
PowerPoint (PPT) template
Supporting graphic on blue background: 90% transparent in PowerPoint
Supporting graphic on green background: 95% transparent in PowerPoint
Supporting graphic on red background: 90% transparent in PowerPoint
Supporting graphic on yellow background: 90% transparent in PowerPoint
Supporting graphic on pink background: 78% transparent in PowerPoint
Supporting graphic on white background: 90% transparent in PowerPoint
Supporting graphic on grey background: 80% transparent in PowerPoint
Visit Office 365 to download the PowerPoint template.
Visual identity in use
Printed materials
Coloured paper: to increase reader friendliness and to give a report more “life”, paper of
different colours may be chosen to mark chapter divisions, for example.
A report can also utilise paper with a blue tone, for example – or completely white paper alone.
Coloured paper can be chosen if a commercial printer is to print a report.
The colour possibly chosen must accord with the colours specified in the visual identity.
Business card
Digital advertisements
Flags
Digital channels
Umbrella
Coffee cups
Questions?
Questions concerning the visual identity should be directed to Lisbet Kallevik, Gassco's communication manager.
Tada©2019