Brand

How We Show Up

BRAND IDENTITY

Logo + Wordmark

Logo Lock-ups

Product Photography

People Photography

Brand Guide

This document provides an overview of the ForgeLine brand as well as core elements of brand expression and execution.

Brand Heritage

OUR ORIGINS

For over two decades, ForgeLine Solutions has worked side-by-side with United States Special Operations Forces to develop uniform systems that enable them to train, fight, and prevail in the harshest environments.

In these no-fail contexts, U.S. Special Operations Forces demand absolute performance—a standard that has shaped our deep understanding of the design and engineering standards critical to survival and mission success. Those lessons continue to guide everything we do.

Through Responsive Advancement™, we cultivate an ongoing dialogue with our user communities—ensuring every product we deliver meets their needs and performs to the highest expectations.

Today, we’re bringing that same expertise and hard-earned insights beyond the military uniform—creating Performance Fieldwear for those who live and work in demanding environments.

Why our brand heritage is important.

OUR KNOW-HOW

U.S. SOF represent the ultimate crucible for gear innovation—operating in no-fail contexts where every piece of equipment is optimized and pressure-tested under extreme conditions. This is the foundation of ForgeLine’s expertise.

Born from the world of tactical operators—individuals defined by capability, resilience, and mindset—ForgeLine exists to carry that ethos into Performance Fieldwear for life beyond the uniform.

Where most outdoor brands innovate within narrow activity pursuits and often default to style, our design principles come from a different source: the lessons of U.S. SOF. These lessons are uniquely relevant to first responders and to a broader, underserved culture of people who live, work, and thrive in the field.

What makes ForgeLine different?

Responsive Advancement™ is how ForgeLine keeps progressing—a constant loop between those who use our gear in the real world and those who build it. User experience drives product refinement, ensuring every product earns its place through performance, not promises.

PRODUCT-FIRST ORIENTATION

At ForgeLine, gear isn’t “finished.” It’s proven, refined, and proven again. Our Responsive Advancement process keeps us dialed into the people who use our equipment in the real world.

We actively pull in user feedback—what worked, what didn’t, what failed, what surprised you—and use it to sharpen every detail. Our team sorts, prioritizes, and builds improvements fast, keeping every product on a steady cycle of advancement. No gimmicks. No guesswork. Just honest input turned into better gear, iteration after iteration.

User experience shapes the next generation of product. That’s how we stay mission-ready—and why our products keep getting better the more you push them.

HOW we show up

One Brand, Multiple Channels

Brand Identity

Icon + Wordmark

Brand Identity

ICON

ICON INSPIRATION

We build relationships that enable us to work together with suppliers and partners to innovate and create new solutions.

We deliver results through collaborative interactions by a

small team, with feedback loops, adaptation and transparency.

Giving back, endless loop of innovation.

Troop mentality “all in, for all”.

Brand Identity

WORDMARK

(when written in longform copy, the wordmark is written ForgeLine - with cap 'F' and cap 'L')

Brand Identity

Logo Lock-ups

(when written in longform copy, the wordmark is written ForgeLine - with cap 'F' and cap 'L')

LOGO Lockups

In addtiotion to using the Wordmark and the Icon on their own, there are three logo lockups, "long" and "centered" and "stacked". Chose the logo lockup that best suits the space and scale your working with.

The 'long' logo is best for extreme horizontal spaces - particularly website headers.

Logos with SOLUTIONS are for government business only.

Use the preportion of the F all around the logo as clear space.