Illustration Design Principles
The written word sets the tone for our brand, but illustrations help give it character. We use geometric shapes, and our core color palette, to create visual compositions that serve a purpose — which is to add meaning and connect to the messaging as a visual representation of complex concepts within the Data Intelligence landscape.
The shapes chosen for our illustration system are derivative of the logo. Circles are the main shapes, but pill shapes, squares, and lines are also appropriate. Shapes can appear as filled, stroked, or made of smaller approved elements.
Lime green represents Collibra’s involvement in whatever concept is being represented. Lime green should always be used as a thoughtful accent color, never a background.
As we aim for simplicity in all illustrations, we are often representing a more abstract concept. Whenever possible, an illustration should be an obvious representation of the messaging it is paired with and should never distract.