intro-headline

The  following document has been created as a reference to guide the outward communication and design of the Collibra brand. It introduces our new identity and explains the guiding principles for using the elements of our brand. 


The way we look, sound, and behave is a reflection of who we are. The Collibra brand identity is more than a logo—it's a design system that aims to balance technology and approachability.

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Our Brand


Our brand is not exclusively our name, logo, product or website. The Collibra brand is a holistic experience that captures the functional and emotional benefits of using Collibra.


The following brand attributes are the core of everything we do — they shape everything from our digital product to our physical work environment and are at the heart of what is good and true about Collibra.

01

Collaborative


We have some of the greatest individual minds in Data Intelligence on our teams, but we know that we're at our best when we're all working together.



03

Innovative


We approach problems with a growth mindset. We’re driven by the desire to experiment, solve hard problems, and work together to increase our collective intelligence.

02

Helpful & Human


We're experts without being elitist. Our goal is to use our years of experience to make it possible for everyone to exercise their rights as Data Citizens.

04

Impactful


We believe that we can change the way people think about data, that companies can transform themselves with a data-driven culture to become more insightful, decisive and innovative.

01

The Logo

Download logo files

The Collibra logo is an important ingredient of the larger brand system. It serves as our signature across disciplines and media which encapsulates our core values and represents a symbol of collaboration.


The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure it is always presented in the best light.

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Clearspace Guidelines

 

In order to provide clarity and present the logo in a consistent manner, minimum clear space is required around the symbol and wordmark.


The Collibra symbol + wordmark is defined as the 'logo lockup' in this document. It is the most often used version of our logo package.


The space requirement above, below and on either side of the logo lockup is equal to half the width or height of the symbol, as shown on hover.


In this manner, the ratio of clear space around the logo lockup remains the same regardless of the size of the application.

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The space requirement above, below and on either side of the isolated wordmark is equal to the height and width of the capital 'C' as shown on hover.

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Minimum Sizing


Minimum sizing is required to maintain readability across all applications. The minimum height requirement applies to the height of the logo lockup, symbol and wordmark.

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Unapproved Usage


 

Consistent brand presentation is an important part of making the identity recognizable. The following examples highlight a variety of improper uses of our logo lockup, and the same principles apply to the symbol and wordmark:


Do not use any unspecified colors


Do not tilt or rotate


Do not outline


Do not use with low contrast


Do not distort or stretch


Do not use drop shadows or effects


Do not use gradients


Do not pair with other graphic elements

logo-unapproved

02

Color Palette

Download color files

Our brand colors have been carefully curated to balance our updated visual identity system. The color breakdowns defined here are meant to capture the purest intent of our palette, allowing a consistent relationship across digital and printed applications.

Lime









Pantone C – 2287C

Pantone U – 2287U

Hex – #72BF00

CMYK – 60/0/100

RGB – 114/191/0

Forest









Pantone C – 341C

Pantone U – 2245U

Hex – #03755F

CMYK – 88/32/70/17

RGB – 3/117/95

Cloud









Pantone C – 649C

Pantone U – 649U

Hex – #DFE6E8

CMYK – 11/5/6/0

RGB – 223/230/232

White

Navy

Grey


Pantone C – 5435C

Pantone U – 2176U

Hex  – # BDCCD4

CMYK – 25/13/12/0

RGB – 189/204/212


Pantone C – White

Pantone U – White

Hex – #FFFFFF

CMYK – 0/0/0/0

RGB – 255/255/255


Pantone C– 303C

Pantone U – 3965U

Hex – #002B3F

CMYK – 98/74/50/53

RGB – 0/43/63

Dark Grey


Pantone C – 444C

Pantone U – 3526U

Hex – #5E7177

CMYK – 66/46/44/13

RGB – 94/113/119

Color Combinations 


Ensuring proper contrast is vital to create accessibility for all users. The following color combinations demonstrate how our colors should be used together. 


*When pairing white on lime green, please follow proper guidelines according to Level AA of the WCAG standard.


For photography, be sure to darken the photo as needed to ensure legibility of the Collibra logo.


 

Examples:


01.  Two-color on White


02.  Two-color on Navy


03. Two-color on Forest


04. White on Forest


05.  White on Lime Green*


06.  Navy on Cloud


07.  White on Navy


08. White on Photo

color-combinations

03

Typography

Our verbal identity and visual identity are not mutually exclusive. They rely on each other to work within the larger eco-system of our brand. Our typography choices are purposeful, offering an approachable and modern aesthetic to our brand's written communication.

Display Typeface


Our display typeface is Neue Haas Grotesk. Bold and confident, this sans-serif typeface has variable weights within the family, however, we prefer the use of medium and bold. It has a sturdiness paired with balanced details, reflecting our brand positioning as an industry leader.



Type Foundry:


Commercial Type






type-neuehaas-01 type-neuehaas-02

Text Typeface 


Ivar Text is our body copy typeface. In contrast to Neue Haas Grotesk, this elegant serif typeface adds an editorial gravitas to our verbal identity.



Type Foundry: 


Letters from Sweden

type-ivar-01 type-ivar-new

Alternate

Typefaces


In situations where brand typefaces are unavailable, such as internal presentation materials or 3rd party integrations, the following alternates:



Alternates:


Display Typeface: Arial

Copy Typeface: Georgia

type-system

04

Photography

Photography plays a key role in the overall content and appearance of our brand. The following guidelines ensure that our photography is always honest, approachable, and professional.

Portrait Art Direction



Art Direction:


Capture both posed and candid options.


Portraits should always feel candid and natural, never forced.


Use a light grey, smooth seamless background.



Wardrobe Direction:


Dress in solid neutral color items. Black, white, grey, and shades of blue are suggested.


Always avoid stripes, patterns, graphics, logos and bright colors.

Download portraits
photos-portraits2

Workplace Photography Art Direction



Art Direction:


Use variations of natural light.


Scenes including people should feel candid and authentic — not posed or overly staged.


Create a sense of space and activity.


Include city views, whenever possible.


When capturing environments, keep the use of people to a minimum.

Download office photos
photos-office

05

Illustration

Illustration is one of the main tools of the Collibra brand. While the executions are varied, all illustrations are built upon four key elements of the brand: Trust, Collaboration, Transformation and Data Intelligence.

Illustration Design Principles


The written word sets the tone for our brand, but illustrations help give it character. We use geometric shapes, and our core color palette, to create visual compositions that serve a purpose — which is to add meaning and connect to the messaging as a visual representation of complex concepts within the Data Intelligence landscape.

 

Shapes: 


The shapes chosen for our illustration system are derivative of the logo. Circles are the main shapes, but pill shapes, squares, and lines are also appropriate. Shapes can appear as filled, stroked, or made of smaller approved elements.


Color:


Lime green represents Collibra’s involvement in whatever concept is being represented. Lime green should always be used as a thoughtful accent color, never a background.


Purpose:


As we aim for simplicity in all illustrations, we are often representing a more abstract concept. Whenever possible, an illustration should be an obvious representation of the messaging it is paired with and should never distract.



illustration-trust
illustration-transformation2
illustraiton-collaboration
illustration-data-intelligence2

06

Tone of Voice

The Collibra brand voice is the written and verbal embodiment of our brand values. It is the messaging style that communicates who we are and shares our point of view with the world. 


The following principles are the foundation of all of Collibra's verbal identity:

tov-01
tov-02
tov-03

Confident


We're at the forefront of Data Intelligence — it's a fact. We're proud of the work we've done and hungry to stay at the top.

 

Thoughtful


We play the long game and it comes across. We don’t talk all the time, our customers’ needs are the most important, but when we do it's about something strategically important.

 

Open


Data is a serious challenge and it takes a village to make it actionable. That is why we want to make you part of the solution, break down the traditional silos and collaborate across all of our partner organizations.

Contact

For more information about this document or the Collibra brand, please contact:


brand@collibra.com