Contents
1. CLMBR overview
The
CLMBR
Story
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Founded in 2019, CLMBR set out to bring vertical climbing to mainstream fitness as a superior workout modality that allows users to achieve a better workout in less time. CLMBR provides a safe and effective experience that combines full-body strength and cardio training.
CLMBR’s innovative design and on-demand, instructional class platform has made vertical climbing accessible to a wider audience beyond elite athletes, personal trainers, and group climbing gyms.
About
CLMBR
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CLMBR is the most advanced vertical climber ever. The unique open “ladder” design allows for a comfortable user experience that provides an unobstructed view of the display and/or in-person instructor.
CLMBR training & education along with our exclusive on-demand class library provides an unmatched vertical climber product that will allow virtually anyone to successfully adopt and integrate CLMBR into their permanent fitness routine.
Key Product
and
Workout Highlights
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CLMBR is:
Full-body Cardio & Strength Training
High Caloric Burn
Low Impact
A Better Workout In Less Time
CLMBR is:
Efficient
Effective
Low Impact
Cardio
Strength
Fun
Engaging
2. Press releases
August 19, 2020 - Company Launch
CLMBR Introduces the First Connected Vertical Climbing Machine With On-demand Instructor-led Classes and a Modern, Ergonomic Design
October 29, 2020 - Funding
CLMBR Closes its First Round of Funding to Accelerate the Launch of CLMBR Connected; the World's First Connected Vertical Climbing Machine
November 12, 2020 - Chad Hurley
Co-Founder of YouTube Chad Hurley Announces Investment in CLMBR, Marking His First Venture into the Connected Fitness Space
November 19, 2020 - Jay-Z, Novak Djokovic
Jay-Z & Novak Djokovic Invest in CLMBR
December 1, 2020 - Pitbull
Pitbull Invests in CLMBR & Indiegogo Pre-sales Launch(Spanish)
December 2, 2020 - Indiegogo
Indiegogo Pre-sales reach $500K+ in the First 24 Hours
December 17, 2020 - Wheelhouse
Wheelhouse Invests and Partners with CLMBR
January 12, 2021 - Executive Team Additions
CLMBR Expands Executive Team with the Additions of COO and CFO Positions
January 20, 2021 - Ryan Seacrest
Ryan Seacrest Kicks Off 2021 With New Fitness Venture CLMBR; Joins the Company’s A-List Investor Team
March 25, 2021 - June Ambrose
Award-Winning Costume Designer and Creative Director June Ambrose Invests in Connected Fitness Brand CLMBR
June 29, 2021 - b8ta
CLMBR launches in-store demo & discovery retail experience into b8ta stores.
July 1, 2021 - Board Update
CLMBR announces two additions to its advisory board.
July 7, 2021 - Bala
CMLBR unveils Bala accessories in new custom color, available exclusively on CLMBR.com.
July 20, 2021 - ACLM
American College of Lifestyle Medicine Announces Addition of Vertical Fitness Machine Innovator CLMBR to its Lifestyle Medicine Corporate Roundtable.
November 15, 2021 - OBJ & Kroenke
Odell Beckham Jr and Josh Kroenke join connected fitness brand CLMBR
December 1, 2021 - UFC
UFC taps connected fitness brand CLMBR as offical climbing machine.
December 6, 2021 - Denver Nuggets & Colorado Avalanche
CLMBR to become the Official Connected Fitness Partner of the Denver Nuggets and Colorado Avalanche.
December 7, 2021 - Amazon Devices
Connected fitness brand CLMBR is working with Amazon to provide customers with a truly connected fitness experience for the 21st century.
January 5, 2022 - CES
CLMBR aims to kick off 2022 with a bang by holding an exhibit at CES 2022 – largely considered the world’s leading technology show.
January 13, 2022 - Hyperice
Hyperice and CLMBR combine forces to bring fitness and recovery to at-home gyms acress the country.
January 18, 2022 - Amazon Retail
CLMBR, First-To-Market Connected Vertical Climbing Machine, Launching on Amazon.com and Pop Ups.
September 1, 2022 - CLMBR Connected 02 Launch
CLMBR, the Revolutionary Ergonomic Vertical Climbing Machine, Launches Second Generation In-Home Machine, Opens Second Studio and Launches New Content Series.
March 10, 2023 - CLMBR Announces Woodway As An Official Distribution And Sales Partner
CLMBR is planning for a strong 2023 with market launch into the commercial fitness market through a partnership with Woodway
August 8, 2023 - CLMBR Explores Strategic Alternatives
CLMBR is anticipating a transaction with a strategic partner by the end of 2023.
October 11, 2023 - FORME to Acquire CLMBR
Creating a High-growth, B2B Focused, Connected Fitness Platform
3. Photography
CLMBR Connected 02 Product Renderings
Below are downloadable, full-quality renderings for various applications. They can be downloaded individually.
When implementing images of the CLMBR machine, please do not overly edit or alter the images. Please use best judgment when croping images to fit specific layouts.
Brand Photography
Below are downloadable, full-quality photographs for various applications. They can be downloaded individually or as a collection.
When implementing images of the CLMBR machine, please do not overly edit or alter the images. Please use best judgment when croping images to fit specific layouts.
In-Home Photography
CLMBR Machine
Home Office | Exterior
Living Room | With User
Hallway Alcove | With User
Bedroom | With User
Garage Gym Setting | With User
3. Video
Introducing: CLMBR
1:1 Ratio
15 Seconds
30 Seconds
60 Seconds
4:5 Ratio
15 Seconds
30 Seconds
60 Seconds
9:16 Ratio
15 Seconds
30 Seconds
60 Seconds
16:9 Ratio
15 Seconds
30 Seconds
60 Seconds
Modality Study ft Dr. Amin Javid
16:9 Ratio
Break The Cycle
16:9 Ratio
30 Seconds
15 Seconds
1:1 Ratio
30 Seconds
15 Seconds
5. Logos and Brand Assets
Wordmark
At the core of our identity is our wordmark. It’s how our audience recognizes our
name and quickly associates the message to our brand.
Wordmark on light background
Wordmark on dark background
Logo
Treat the logo as you would the wordmark.
6. Visual Language
Clear Space
Use the height of the wordmark as a guide for clear space when placing elements
around branding elements.
Wordmark Alignment
Align typography and other graphic elements to the baseline of the type in the
wordmark.
Wordmark Don'ts
Do not alter the wordmark or logo.
Avoid the following treaments.
Core Palette
Black and white are the core brand colors.
7. Brand & verbal guidelines
How to communicate
about CLMBR
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Your brand consistency is important, so when introducing CLMBR to your community, feel free to modify our recommendations to your brand style.
However, please follow the CLMBR specific verbal identity guidelines we provide when marketing the CLMBR machine and other CLMBR related products, or materials.
CLMBR is confident, motivating, assertive, and succinct.
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Core CLMBR Taglines:
1. REACH FOR GREATNESS
2. REACH FOR NEW HEIGHTS
3. MOVEMENT YOU WERE MADE FOR™
4. SOME RIDE, SOME RUN, WE CLIMB
5. NEXT LEVEL FITNESS
6. UNLOCK YOUR POTENTIAL
7. BREAK THE CYCLE
CLMBR is a vertical climbing machine.
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CLMBR is NOT a "Stair Climber", "Stair Stepper" or "StairMaster"
CLMBR is NOT a "VersaClimber"
CLMBR is NOT a "MaxiClimber"
Contact:
Brett Lange
press@clmbr.com
CLMBR ©2022