next
level
fitness
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Thank you for choosing CLMBR for your facility - the most effective and efficient workout ever.
Here you will find everything that you need to ensure a successful integration of CLMBR into your facility. Easily promote the addition of CLMBR to your facility with downloadable images, videos, logos, and verbal identity assets.
You can create your own campaigns and assets or select from one of our ready-to-use campaign kits.
Support contact:
mktg@CLMBR.com
Contents
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(Click the category name on the right side to navigate to section)
1. The CLMBR story and product principals
2. Downloadable and fully integrated asset kits to support the addition of CLMBR into your facility (Pre and Post Launch)
3. Learn how to use the CLMBR brand elements
4. Download CLMBR brand elements
5. Learn how to communicate about CLMBR
6. Download CLMBR images and video to leverage for your business
1. clmbr overview
The
CLMBR
Story
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Founded in 2019, CLMBR set out to bring vertical climbing to mainstream fitness as a superior workout modality that allows users to achieve a better workout in less time. CLMBR provides a safe and effective experience that combines full-body strength and cardio training.
CLMBR’s innovative design and on-demand, instructional class platform has made vertical climbing accessible to a wider audience beyond elite athletes, personal trainers, and group climbing gyms.
About
CLMBR
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CLMBR is the most advanced vertical climber ever. The unique open “ladder” design allows for a comfortable user experience that provides an unobstructed view of the display and/or in-person instructor.
CLMBR training & education along with our exclusive on-demand class library provides an unmatched vertical climber product that will allow virtually anyone to successfully adopt and integrate CLMBR into their permanent fitness routine.
Key Product
and
Workout Highlights
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CLMBR is:
Full-body Cardio & Strength Training
High Caloric Burn
Low Impact
A Better Workout In Less Time
CLMBR is:
Efficient
Effective
Low-Impact
Cardio
Strength
Fun
Engaging
2. Campaign kits
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CLMBR Campaign Kits provide an organized and integrated marketing communication that will help you successfully launch and promote CLMBR in your facility. Choose from either the specific "pre-launch" or "launch/post-launch" campaign. The kits include ready-to-print materials (along with links for easy ordering from VistaPrint), formatted digital assets that can be leveraged across display screens, websites and social media. Below you will find the downloadable assets and printing links.
Pre-Launch Kit
cards
flyers
posters
banners
images
videos
Below you will find the details and download links (and print links where applicable) for each individual category.
cards
Ready to print in either 4”x6” or 6”x9”. Print as single sided with either the athlete imagery or a blank space for adding your own messaging, such as a class schedule. You can also print as double-sided with both versions. These can be printed at any local print shop or VistaPrint. Click the button on the left to download the print ready PDF files and the button on the right to link-out to VistaPrint for easy upload and ordering.
flyers
Ready to print on standard 8.5”x11” paper. Print with either the athlete imagery or a blank space for adding your own messaging, such as a class schedule. Click the button on the left to download the print ready PDF files. Simply print these on your own office printer or click the button on the right to link-out to VistaPrint for easy upload and ordering.
posters
Ready to print in either 11”x17” or 24”x36”. 11”x17” can be printed on most standard office printers and is available with either the athlete imagery or a blank space for adding your own messaging, such as a class schedule. 24”x36” can be printed at any local print shop or VistaPrint on either paper or foam board. Click the button on the left to download the print ready PDF files and the button on the right to link-out to VistaPrint for easy upload and ordering.
banners
Ready to print in either 33”x81” or 47”x81”. Popup banners are available to order at most local print shops and VistaPrint. Click the button on the left to download the print ready PDF files and the button on the right to link-out to VistaPrint for easy upload and ordering.
images
Perfect for quick and easy posting to social, these images are available with 1:1 and 9:16 formatting. Choose from standard messaging or blank versions where you can add your own text overlay. Click the button below to download.
videos
Available in both 15 and 30 second versions. This “CLMBR is coming” launch video comes in 3 size formats: 16:9 for TVs and social, 1:1 and 9:16 for social. Click the button below to download.
Launch/Post-Launch Kit
cards
flyers
posters
banners
images
videos
Below you will find the details and download links (and print links where applicable) for each individual category.
cards
Ready to print in either 4”x6” or 6”x9”. Print as single sided with either the athlete imagery or a blank space for adding your own messaging, such as a class schedule. You can also print as double-sided with both versions. These can be printed at any local print shop or VistaPrint. Click the button on the left to download the print ready PDF files and the button on the right to link-out to VistaPrint for easy upload and ordering.
flyers
Ready to print on standard 8.5”x11” paper. Print with either the athlete imagery or a blank space for adding your own messaging, such as a class schedule. Click the button on the left to download the print ready PDF files. Simply print these on your own office printer or click the button on the right to link-out to VistaPrint for easy upload and ordering.
posters
Ready to print in either 11”x17” or 24”x36”. 11”x17” can be printed on most standard office printers and is available with either the athlete imagery or a blank space for adding your own messaging, such as a class schedule. 24”x36” can be printed at any local print shop or VistaPrint on either paper or foam board. Click the button on the left to download the print ready PDF files and the button on the right to link-out to VistaPrint for easy upload and ordering.
banners
Ready to print in either 33”x81” or 47”x81”. Popup banners are available to order at most local print shops and VistaPrint. Click the button on the left to download the print ready PDF files and the button on the right to link-out to VistaPrint for easy upload and ordering.
images
Perfect for quick and easy posting to social, these images are available with 1:1 and 9:16 formatting. Choose from standard messaging or blank versions where you can add your own text overlay. Click the button below to download.
videos
Available in both 15 and 30 second versions. This “CLMBR is here” launch video comes in 3 size formats: 16:9 for TVs and social, 1:1 and 9:16 for social. Click the button below to download.
3. Visual Guidelines
Clear Space
Use the height of the wordmark as a guide for clear space when placing elements
around branding elements.
Wordmark Don'ts
Do not alter the wordmark or logo.
Avoid the following treaments.
Wordmark & Logo Don'ts
Do not lock up the CLMBR Wordmark
or Logo with any other wordmark, logo,
design element, or messaging without
approval from CLMBR..
4. brand elements
Wordmark
At the core of our identity is our wordmark. It’s how our audience recognizes our
name and quickly associates the message to our brand.
Wordmark on light background
Wordmark on dark background
Logo
Treat the logo as you would the wordmark.
Core Palette
Black and white are the core brand colors.
5. verbal guidelines
How to communicate
about CLMBR
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Your brand consistency is important, so when introducing CLMBR to your community, feel free to modify our recommendations to your brand style.
However, please follow the CLMBR specific verbal identity guidelines we provide when marketing the CLMBR machine and other CLMBR related products, or materials.
CLMBR is confident, motivating, assertive, and succinct.
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CLMBR Taglines:
1. REACH FOR GREATNESS
2. REACH FOR NEW HEIGHTS
3. MOVEMENT YOU WERE MADE FOR™
4. SOME RIDE, SOME RUN, WE CLIMB
5. NEXT LEVEL FITNESS
6. UNLOCK YOUR POTENTIAL
7. BREAK THE CYCLE
CLMBR is a vertical climbing machine.
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CLMBR is NOT a "Stair Climber", "Stair Stepper" or "StairMaster"
CLMBR is NOT a "VersaClimber"
CLMBR is NOT a "MaxiClimber"
CLMBR Machine
Terminology
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Here we cover the terminology that should be used when referring to specific parts of the CLMBR Machine.
1. Handles
Allow for (3) grip styles: overhand, underhand, or neutral.
2. Handle Height Adjustment Tab
Allows the handles to be adjusted to fit the user's specific height. There are (10) levels of adjustment and the handles should be set at shoulder height.
3. Cross Bar
An area for the user to grip with their hands while climbing in the "squat position". Also, the location of the resistance dial.
4. Resistance Dial
Allows the user to adjust the level of resistive force while climbing. There are (11) levels, with level (1) being the lowest level of resistance.
5. Dip bars
Can be used for body weight dips.
6. Pedals
Area for the user's feet with adjustable straps.
7. Connected Display
21" touchscreen.
7. Pure Display
10" touchscreen.
CLMBR Machine
Displays
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The CLMBR Machine can be configured with (2) display options.
1. The Connected Display (21") is intended for individual use environments and features a library of instructor-led, on-demand classes.
2. The Pure Display (10") is intended for instructor or trainer led environments. The screen provides essential metrics and allows for the user to focus on the guidance that their trainer or instructors is providing.
General Messaging
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This messaging can be used across your marketing channels such as email, social media, landing pages, and more.
1. XXX [Facility Name] is excited to announce the integration of CLMBR machines in our facility!
2. Next level fitness is here. The most advanced vertical climber, CLMBR is now at XXX.
3. Experience CLMBR now at XXX. A low impact workout designed for your natural body position and for full-body muscle activation.
4. Achieve more in less time with CLMBR. A workout that will challenge and engage your full body.
5. Movement you were made for. CLMBR is low-impact cardio and strength training.
6. CLMBR is here! Experience the most advanced vertical climber at XXX today.
7. Our facility now features ## CLMBR machines. CLMBR is full-body, low-impact, strength and cardio training. Unlock your potential today.
8. Experience CLMBR at XXX, a full-body, high-performance workout that allows you to achieve more in less time.
Social Mentioning
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When promoting the CLMBR machines that are within your facility on your social media channels, please follow the guidelines listed below.
1. You may tag @CLMBR_official on Instagram, Facebook and TikTok Posts.
2. You may invite @CLMBR_official as an Instagram Post Collaborator.
3. You may use #CLMBR at the end of your posts.
4. Do not mention other vertical climbing competitors in the same post that mentions CLMBR.
5. For larger, integrated campaigns (influencer engagement, pop up events, etc.), connect with CLMBR’s marketing team for alignment on strategy and execution.
Website Landing Page
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The following copy is recommended to be used when mentioning or describing CLMBR machine(s) within your facility.
Our facility features ## of CLMBR machines, each with a compact Pure Display that provides clear, dynamic metrics.
Experience CLMBR, the most advanced vertical climber ever. Our facility features ## CLMBR Pure machines that are the perfect choice for group or individual training settings. The advanced, compact display will keep you focused on your trainer or instructor all while providing clear, dynamic metrics.
6. Images & Videos
CLMBR with Pure Display Images
Multiple Angles
Transparent Background
Multiple Angles
Light Background
Multiple Angles
Dark Background
Benefits of Climbing Video
16:9 Ratio
Learn to Climb Video
16:9 Ratio
Form and Body Movement Video
16:9 Ratio
Modality Study ft Dr. Amin Javid Video
16:9 Ratio
Contact:
CLMBR Marketing for support
mktg@clmbr.com
CLMBR ©2023