Tone of voice

Logo

Framework

Type

Colour

Imagery

CERT Life

Application

Contact

Brand Guidelines

What's next,

starts here.

cert_hero_logo2

Introduction

This is the new CERT.


Our new brand has been developed

to match our business trajectory,

giving us a platform to shout about

our successes and hero our expertise.

Tone of voice

How we communicate is a reflection of who we are as a company and the way that we interact with each other, and the world around us.


If nothing else, our external brand should represent the best what we do, and how we do it. The way that we work as a group, and with our partners.


We are restless in our constant quest for the next, and we’re experts, because we’ve tread these paths before and wear our experience as a badge of honour.


We are professional, creative, passionate, knowledgable, proactive and visionary. 




Restless experts

Property as content,

not a brand

We have removed the word ‘property’ from our

external brand name. This is in response to how

everyone uses our brand name, but for new

connections and potential partners, we must

make sure that we always frame what we do.


With this in mind, whenever we introduce

CERT, we must always include the word

‘property’ within the same sentence.




For example:


CERT speciallises in providing

property investment opportunities.


Osborne Yard, is a new property

in Collyhurst devloped by CERT.

Core CERT workmark

cert_wordmark2

Logo


The logo is designed to be flexible, but there are certain elements to keep as consistent as possible. Don’t recreate, warp, distort, rotate, modify or apply any effect such as bevels or drop shadows. 

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Core logo

cert_core_logo

Small space

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Within core variant, there are further variants which are dictated by positioning on a piece of collateral (either cropping to an edge or not).

Lockup

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Positioning

For placement that does not

crop to the right hand side

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For placement that crops

to the right hand side

cert_logo_position2

The symbol can be used to house imagery colour and feature text in multiple combinations.

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Framework

Our core Logo may be square but layouts don’t have to follow this principal. A modular, grid based approach gives flexibility for colour, imagery and text to interplay.


Using devices as a focus.

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Type


Our primary typeface is a contemporary modernist sans serif by Manchester based type foundry, mytype. Available at www.myfonts.com

Use a tracking range of -40 to 0, which is dictated by size. As a general rule, the larger the text, the tighter the tracking. Do not track type for bodycopy. Primary weights used are Light, Regular and Medium. Other weights should be used sparingly and only when necessary.

Amina



Light

Regular

Medium


AaBbCcDdEeFfGgHhIi

JjKkLlMmNnOoPpQq

RrSsTtUuVvWwXxYyZz

0123456789

Our secondary complimentary typeface is Reckless Neue, a flexible serif suitable for feature, headline and bodycopy. Available at displaay.net

Use a tracking range of -10 to 0. Do not track type for bodycopy. As this is a typeface namely used for longer form copy, the primary weights used are Light, Regular and Semi Bold. Other weights should be used sparingly and only when necessary.

Reckless Neue



Light

Regular

Medium


AaBbCcDdEeFfGgHhIi

JjKkLlMmNnOoPpQq

RrSsTtUuVvWwXxYyZz

0123456789

Colour

cert_colour_
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Imagery

We have multiple layers of photography, each representative of our products, services and culture.


When using imagery, we want to be flexible with how it comes together, don’t feel the need to crowbar imagery into the square grid. Allow it to flow, and celebrate it’s content. This means that our images can be seen in their best light rather than enforcing crops and losing the scene.

Developments


Original building

CGI’s / Artwork

Finished build

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popworks-high-res-143

Process


Details

Materials

Plans

mp_hiltonhouse_sbg-128
mp_hiltonhouse_sbg-123

People


Team

Culture

Partners

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paul2b

Life


Tenants

Inhabited spaces

chewy-gwztum_ymcg-unsplash
istock-1182942337

CERT Life

Our residential management 

identity has it’s own voice 

within our brand. This is life.

cert_life

Life comes in many shapes and sizes, we understand that and we design our services around this diversity and tapestry.


The Life identity is vibrant, positive and full of personality.

The core brand kit of parts remain, but we lead with a more vibrant colour palette (namely Coral). Images become more lifestyle and space orientated (finish and details).

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Core logo

cert_life_lockup

Small space

cert_life_lockup_small_scale

Brand in application

cert_covers
cert_presentation

CERT Property Brand Assets

cert_brandpad_assets_hh_logo
Download
cert_brandpad_assets_py_logo
Download
cert_brandpad_assets_oy_logo
Download
cert_brandpad_assets_kinetic_logo
Download
cert_brandpad_assets_insignia_logo
Download
cert_brandpad_assets_jds_logo1
Download
cert_brandpad_assets_popworks_logo
Download
cert_brandpad_assets_crossbank_logo
Download
cert_brandpad_assets_sonahouse_logo
Download
cert_brandpad_assets_rcw_logo
Download

If you have any further questions about how to use the CERT brand, contact:

Gemma Tomlinson

Head of Marketing


gemmatomlinson@

certproperty.co.uk

cert_core_logo

Martin Power

Creative Director


martin@

weareensemble.co.uk

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