Signage
Standards
Pointing you in the right direction with branding
Century Communities Confidential Information
Table of Contents
Our Brand
01
Logo
Our logo comes in both a vertical and horizontal format. The usage of vertical vs. horizontal will vary with each project. When space allows, the vertical format is the preferred format to use.
Vertical Logo
Horizontal Logo
Clearspace
The clear space is an area of white space (or negative space) around the logo. No text, visuals or graphics can violate the clear space—it must be kept free of these elements in order for the logo to stand out. The clearance zone is defined by the height of the “C” from the word “Century” on all four sides.
Primary Signage Typeface
Proxima is the Primary Signage font that is used for community names and callouts. Community names should always be in all caps/bold font and messaging can be in sentence case to make sure there are some variety of styles for heirarchy.
Secondary Signage Typeface
Charter is our secondary signage font. This should be used sparingly for small callouts and draws the main message in with little text. For signage, we like to keep this font Italicized for pricing and other callouts that we may want to keep visually interesting.
Color
Primary
The color purple represents luxury, creativity, and a commitment to superior quality, signifying a brand that aims to deliver innovative, high-end, and extraordinary homes.
PMS 2627C
Secondary
Our blue symbolizes commitment and creativity, setting us apart as builders who prioritize excellence and innovation. The lighter blue should only be used on dark background if using digitally. The ADA Blue is to be used on lighter-colored backgrounds for easier reading.
PMS 7460U
Tertiary
This red is to be used for callouts. Especially on snipes and riders. It gives an alternative color if blue is not wanted to be used for the callout.
PMS 207C
ARROWS
The following are approved arrow designs, to be used as necessary on directional signage. They should never be stretched or otherwise distorted in any way.
On-Site Signage
02
Sales Center
3' x 4'
Used to display community name and basic community info. Examples of single- and two-line community name layouts provided. For spacing and readability, list no more than two community specs beneath pricing.
Sales Center Information
3' x 4'
Used to display Sales Center hours.
2-sided office Hours Insert
3' x 4' - insert: 23.5" x 8"
Produce with Summer hours on one side and Winter hours on the other. This can be rotated by on-site staff as needed.
Sales Center Directional
4' x 8'
Used to provide directions to Sales Center from within the community. Examples of single- and two-line community name layouts provided. Make sure to reverse arrows on the back side.
New Home Sales Center Sign
8' x 12'
Used to display community name and basic community info. Examples of single- and two-line community name layouts provided. Allows for three community specs beneath main callout.
Community Hours
12' x 14'
Used to display seasonal community hours.
Model ID
18" x 30"
Displayed in front of model homes.
Watch Your Step
6" x 6" on 18" x 3.5" Base
Display where necessary to caution community visitors.
A-Frames
3' x 4' - 6" rider
Display where necessary to caution community visitors.
One-line Community Name
Two-line Community Name
Other Options
Brochure Box
18" x 24" Top - 18" x 18" Bottom
For community marketing materials and resources.
Lot Sign
24" x 24"
For display in front of dirt lots.
Available Homesite
18" x 24"
For display when a homesite is available.
16" x 6 1⁄2" Sticker
Once under contract, the “Under Contract” sticker is to be placed on top of the lot number area. Choice of blue or red for the sticker.
8" x 3 1⁄2" Lot Number Sticker
Option to print out lot numbers instead of writing them by hand.
Opt 1 - White Lot Number Area
Opt 2 - Purple Lot Number Area
Garage Magnet Signs
5' x 9"
Nothing should be affixed to the home or garage door with screws or bolts
Garage Door Banners
For use on secondary or tertiary model home garage doors. Can be used on alley-load models as well.
Install should use the least invasive method and not damage the garage door.
If alternate images/demographics are needed, submit a Creative Brief to Corporate Marketing & provide measurements.
QR Code Signage
18" x 24" and 8" x 12"
For display when a homesite is available. Once under contract, the “Under Contract” sticker is to be placed on top of the lot number area. Choice of blue or red for the sticker.
18" x 24"
Post sign to welcome and guide viewer to more information.
8" x 12"
Vinyl window cling to welcome and guide viewer to more information.
Hanging Open Sign
12" x 12" and 5" x 7"
For display when a homesite is available. Once under contract, the “Under Contract” sticker is to be placed on top of the lot number area. Choice of blue or red for the sticker.
12" x 12"
Displayed in Sales Center window or door.
5" x 7"
Displayed in Sales Center window or door. This option has no chain.
Agent On Duty
18" x 24"
For display wherever agents are on duty and flipped when agent is in the community.
Changed Feature Plaque
5" x 3"
For display in model that calls out optionss or layouts that may have changed since the model was built.
Monitor Warning
18" x 18"
For display in front of Sales Center.
Private Residence
18" x 18"
For display in front of homes that have closed in the community.
Parking
24" x 24"
Used to direct visitors where to park for model home tours.
No Parking
18" x 24"
Used to direct visitors or construction workers where not to park.
Banners
Larger displays to encourage people driving by the community to visit. Keep in mind that larger does not mean more room for text. Brief callouts ensure best visibility and legibility.
8' x 3'
45' x 5'
Trampoline Banner - 8' x 3'
These banners are 9 grommets across the top and 5 down the side. This stands at 9' wide and 5' tall (including the posts).
on-site Directionals
24" x 24"
Square sign for providing Sales Center directions. Examples of single- and two-line community name layouts provided. Alternate callouts may also be used. Make sure to reverse arrows on the back side.
Flags
2' x 6' - 18 1⁄2' Pole
Branding flags for display within the community. Only use with the horizontal logo, no tagline.
DRIVEWAY BACKER
72" x 4"
Branded sign to discourage visitors from parking in driveways.
S.W.P.P.P Sign
4' x 4'
Used to inform trades of Stormwater Pollution Prevention Plan (SWPPP).
Job site Rules
8' x 3'
6' x 4'
Driveway Backer - 72" x 8"
Concrete Washout
2' x 2'
Hard Hat Sign
18" x 24"
For display wherever hard hats are required on construction sites.
Open Trash
18" x 24"
To inform workers about daily trash procedures.
Awnings
Size Varies
Black, spanning the width of the sales center doors, with the logo on the top
Cloud buster Balloons
Purple balloons to represent where we are sellilng.
HUD Fair Housing Poster
Please reference local municipality requirements for size, material, and placement
Photo Props
Photo props for homebuyers
Off-Site Signage
03
Burma Shaves
24" x 24", 18" x 24" & 24" x 12"
Progressive signage for displaying community highlights and callouts as visitors drive into a community. Keep each message brief for best visibility and legibility.
24" x 24"
18" x 24"
24" x 12"
Bootlegs
24" x 24"
Square signs for directionals or brief callouts. Make sure to reverse arrows on back side.
Riders/Snipes
Either a circular snipe or a top rider may be used for brief callouts, but not both. Snipes should be no larger than approximately 10% of the sign. Snipe copy should be title-cased, and rider copy should be in all caps.
Side Rider
(Hover over to see red side rider)
Top Rider
(Hover over to see red top rider)
Rider Option 2
(Hover over to see red top rider)
Directionals
Used to direct visitors or construction workers where not to park.
4' x 8' (v) - Opt 1
Logo should be vertical and centered. Copy in blue callout bar should be sentence-cased with 80pt tracking. Community name should be centered, all caps, and at least .25' from the sides and .75' from the blue callout bar. The arrow should be .75' from the blue URL bar, and reversed on the back side.
4' x 8' (v) - Opt 2
4' x 8' (v) - With Rendering Opt 1
4' x 8' (v) - With Rendering Opt 2
8' x 4' (h) - Opt 1
8' x 4' (h) - Opt 2
8' x 8'
10' x 5'
10' x 8'
Sign Twirlers
5' x 2'
Used to direct visitors or construction workers where not to park.
Opt 1
Opt 2
