caspian
Visual Identity
This is Caspian's brand guidelines and assets
Updated November 2019
Contents
Overview
Currently, gathering quality data about changing consumer tastes and preferences is painfully slow and expensive for global brands. Caspian is Dalia’s end-to-end solution for research and insights professionals delivering customized, cross-country data tracking.
Logo
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Base image: Positive version
Hover image: Negative version
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Clear space
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IBM Plex Sans
IBM Plex is an open source typeface superfamily conceptually designed and developed by Mike Abbink at IBM in collaboration with Bold Monday to reflect the brand spirit, beliefs and design principles of IBM and to be used for all brand experiences across the company internationally.
IBM Plex Sans Bold
Title Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
IBM Plex Sans Regular
Text Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Big fjords vex quick waltz nymph.
Bawds jog, flick quartz, vex nymph.
Waltz job vexed quick frog nymphs.
Type hierarchy
(IBM PLEX Sans Regular)
Title (IBM Plex Sans Bold)
Body text (plain sans light) Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui. Donec lectus orci, molestie sit amet magna et porttitor.
Colors
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Integer commodo volutpat ligula, sodales augue hendrerit ideoko. Vestibulum tincidunt eget erat.
Dark Blue
White
Green
Yellow
Red
Color usage and hierarchy
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Tone of voice
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How we talk is how
we are perceived.
For people to really listen, you have to have something to say. That is why we only communicate if we have interesting topics for people to know. When we speak, we speak clearly. We write in short sentences and with a plain, thoughtful language.
Photography style
Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula.
Do not
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Design examples
Donec lectus orci, molestie sit amet magna et, porttitor dictum massa. Integer commodo volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor. Curabitur purus justo, fringilla vel convallis fringilla, posuere in orci. Donec viverra condimentum rhoncus. Nulla vehicula imperdiet ornare. Nullam suscipit volutpat laoreet. Vestibulum rhoncus lacus purus, in ornare est posuere at. Donec imperdiet dignissim dui, ac bibendum eros sagittis. Volutpat ligula, in sodales augue hendrerit id. Vestibulum tincidunt eget erat sollicitudin tempor.
Presentation
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