Table of Contents
Brand Identity
Brand Elements:
Graphic Elements:
Successful brands tell a specific story consistently and coherently.
Brands must have a cohesive connection between their core and active arms,
in coordination with their strategic principles, to create a memorable experience for
everyone who interacts with the brand – customers, employees, partners and shareholders.
Brand Mission
We remain commited to delivering a variety of non-stop
entertainment in our colosseum of new
and exciting content to legions of players
The Caesars Player
Our players are in their 50s, and tend to be female.
Many of them are retired, but more still work full-time.
About one-third of Caesars players are affluent, with an annual household income exceeding $100,000
Brand Values
Brand values are the principles underlying the brand’s actions and words.
The Caesars Slots voice it evolving to unite our brand and meet the following objectives:
Brand Promise
We promise to make players and employees think, feel and act
3 IRON LAWS TO MAKE THEM FEEL AS CAESARS :
WHEN IN ROME...
ABR - Always Be Romeing.
Everything needs to tie back to the stories of the wider world of Rome
WHAT HAPPENSIN VEGAS…
That means non-stop action, endless variety, anticipation followed by winning followed by fomo
WE’RE HERE TO SERVE
Put the user at the center.
Don’t make the user work for the game, and don’t make him feel like he’s losing control
Our Voice
The Caesars Slots voice is evolving to unite our brand
and ensure that all users play as Caesars.
As an empire of entertainment, we are committed to
ensuring that our communication remains aligned and brand-oriented.
CAESER SLOTS IN 4 WORDS:
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Empire of Entertainment
Caesars distinguishes itself from other mobile slots games
by fusing Roman elements and a Vegas spirit in every design element of the game.
Logo
Our logo represents the essence of our visual values.
The logo’s structure cannot be altered, but the type and symbol can be used separately.
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App Icon
The app icon represents our world of rich and playful content.
The icon cannot be altered in any way and is for use within the restrictions of the respective app stores.
Typography
The fonts we use evoke the neon signs of the Las Vegas strip with Roman-inspired serif typefaces.
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Main Colors
Our color scheme is based on three key shades:
gold, red, and purple, with a spectrum that spans from
Ancient Rome to modern day Las Vegas.
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Secondary Colors
We use blue and green primarily for CTAs and creating contrast when needed.
Brand Host
The brand host is meant to indulge players in feelings of excitement and power -
like an actual Caesar.
For players to feel that way, they have to be treated accordingly.
The brand host is used to strengthen the emotional bond between players
and the brand by humanizing the relationship.
Fortune
The relationship between Fortune and players is
based upon mutual trust and faith.
Caesars players admire Fortune for her ability to
provide luck and prosperity.
Fortune admires players for their power and stature.
Fortune does not have a direcy impact on game
dynamics but is always close by.
She is not almighty; her powers are limited.
She does not offer customer support.
Fortune is not the player’s friend; she is here to serve.
The balance of power is always skewed towards the player.
Fortune never changes and is independent of any theme,
game, promotion, or feature.
UI Kit
We have designed a user interface that combines
elements of Vegas and Rome and forms the visual basis for our game
It is important to us that our icons reflect the delicate balance of luxury and entertainment
ornaments ARE KEY TO CREATING AN AUTHENTIC GAMING EXPERIENCE
Rome had flags adorning its cities, and its legions marched with them
VIP and VIP Elite status are reserved for the most loyal and high stakes players.
As a member, players receive exclusive benefits and unparalleled personal attention.
They are pampered and indulged like no other.
The exclusive features and mini-games are branded with a customized logo and language.
VIP Elite
VIP
Lobby
We have merged the luxuries of an emperor palace with the indulgence of a casino lobby to create the ideal game lobby.
The header and footer serve to represent the brand theme and include the majority of the fixed graphic elements
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In-Game Branding
The Caesars brand becomes secondary as players advance in the game,
letting the beautiful art become the main attraction.
Since every slot machine has its own content and world of visuals, our brand elements only appear in the machine shell and user interface, which allows the player to emerge optimally.
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With stunning visuals and eye-catching entertainment,
our game includes seasonal features throughout the year.
We need to make sure we save a place for our branding in each of these visual worlds:
Adding Brand Motifs to Board Games:
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Prize Pet
Freddy's Foodtruck
Vegas Heist
Branded Board Games:
Piggy
Colosseum Escape
Olympian Empire
Marketing
Cohesive communication must also extend outside of our games.
Listed below are some guidelines for maintaining a system of
outward communication on all our digital platforms
The Employee Experience
It is imperative that we treat our employees the same way
we treat our customers and make them feel as Caesars every day
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