Start

Brand Strategy

Who we are

Brand Mission

Brand Values

Tone of Voice

Brand Identity

Empire of entertainment

Logo

App Icon

Tpography

Color

Brand Host

UI Kit

Buttons

VIP / Elite

Brand Experience

Lobby

In game

Marketing

Employee Experience

Table of Contents


Brand Strategy

Who We Are

Brand Mission

The Caesars Player

Brand Promise

Brand Values

Brand Tone of Voice

Brand Identity

Empire of Entertainment

Brand Elements:

   Logo

   App Icon

   Typography

   Color

   Brand Host

Graphic Elements:

   UI Kit

   Buttons

   Icons

VIP + Elite







Brand Experience

Lobby

In-game Branding

Marketing

Employee Experience





Successful brands tell a specific story consistently and coherently. 

Brands must have a cohesive connection between their core and active arms, 

in coordination with their strategic principles,  to create a memorable experience for 

everyone who interacts with the brand –  customers, employees, partners and shareholders. 

Brand Mission

We remain commited to delivering a variety of non-stop

entertainment in our colosseum of new

and exciting content to legions of players

The Caesars Player

Our players are in their 50s, and tend to be female. 

Many of them are retired, but more still work full-time.

About one-third of Caesars players are affluent, with an annual household income exceeding $100,000

Brand Values

Brand values are the principles underlying the brand’s actions and words.

The Caesars Slots voice it evolving to unite our brand and meet the following objectives:

values10

Brand Promise

We promise to make players and employees think, feel and act

promise_all04

3 IRON LAWS TO MAKE THEM FEEL AS CAESARS :

WHEN IN ROME...

ABR - Always Be Romeing. 

Everything needs to tie back to the stories of the wider world of Rome

WHAT HAPPENSIN VEGAS…

That means non-stop action, endless variety, anticipation followed by winning followed by fomo

WE’RE HERE TO SERVE 

Put the user at the center. 

Don’t make the user work for the game, and don’t make him feel like he’s losing control

Our Voice

The Caesars Slots voice is evolving to unite our brand

and ensure that all users play as Caesars. 

As an empire of entertainment, we are committed to

ensuring that our communication remains aligned and brand-oriented. 


CAESER SLOTS IN 4 WORDS:


- Hover for more -

tov_powerful02 powerful_hover
tov_generous02 generous_hover
tov_etertain02 entertain_hover01
tov_clear02 clear_hover

Empire of Entertainment

Caesars distinguishes itself from other mobile slots games

by fusing Roman elements and a Vegas spirit in every design element of the game. 

reference_final
get inspired

Logo

Our logo represents the essence of our visual values. 

The logo’s structure cannot be altered, but the type and symbol can be used separately. 


- Hover for more -

logo_clean_static_state03 05_logo_build02
05_logo_examples06

App Icon

The app icon represents our world of rich and playful content. 

The icon cannot be altered in any way and is for use within the restrictions of the respective app stores. 

app-icon-layout03

Typography

The fonts we use evoke the neon signs of the Las Vegas strip with Roman-inspired serif typefaces. 


- Hover for more -


08_arpona_05 08_arpona_exmpl02
08_genache_01 08_ganeche_exmpl01
08_greek_03 08_greek_exmpl02

Main Colors

Our color scheme is based on three key shades:

gold, red, and purple, with a spectrum that spans from

Ancient Rome to modern day Las Vegas.


- Hover for more -

red_tint05new red_insp05new
violet_tint05new violet_insp05new
gold_tint05new gold_insp05new

Secondary Colors

We use blue and green primarily for CTAs and creating contrast when needed. 


blue_tint01new blue_examples01new
green_tint01new green_examplesnew

Brand Host

The brand host is meant to indulge players in feelings of excitement and power - 

like an actual Caesar.

For players to feel that way, they have to be treated accordingly.

The brand host is used to strengthen the emotional bond between players

and the brand by humanizing the relationship.



fortune_2_4

Fortune

The relationship between Fortune and players is

based upon mutual trust and faith.

Caesars players admire Fortune for her ability to

provide luck and prosperity. 

Fortune admires players for their power and stature. 

1
5

Fortune does not have a direcy impact on game

dynamics but is always close by.

She is not almighty; her powers are limited. 

She does not offer customer support.

Fortune is not the player’s friend; she is here to serve.

The balance of power is always skewed towards the player.

Fortune never changes and is independent of any theme,

game, promotion, or feature. 

UI Kit

We have designed a user interface that combines

elements of Vegas and Rome and forms the visual basis for our game


use it

It is important to us that our icons reflect the delicate balance of luxury and entertainment

icons_spreads024

ornaments ARE KEY TO CREATING AN AUTHENTIC GAMING EXPERIENCE

icons_spreads02

Rome had flags adorning its cities, and its legions marched with them

icons_spreads022
icons_spreads023

VIP and VIP Elite status are reserved for the most loyal and high stakes players.

As a member, players receive exclusive benefits and unparalleled personal attention.

They are pampered and indulged like no other.

The exclusive features and mini-games are branded with a customized logo and language.

VIP Elite

VIP

013_elite_logo_black
013_vip_logo_black
special3x
013_elite_grid02
013_vip_grid03

Lobby

We have merged the luxuries of an emperor palace with the indulgence of a casino lobby to create the ideal game lobby.


The header and footer serve to represent the brand theme and include the majority of the fixed graphic elements


- Hover for more -

brand_book_frame_004
011_lobby_precent 011_lobby_precent02_02

In-Game Branding

The Caesars brand becomes secondary as players advance in the game, 

letting the beautiful art become the main attraction.

machine_base machine_hover

Since every slot machine has its own content and world of visuals, our brand elements only appear in the machine shell and user interface, which allows the player to emerge optimally.


- Hover for more - 

With stunning visuals and eye-catching entertainment, 

our game includes seasonal features throughout the year. 

We need to make sure we save a place for our branding in each of these visual worlds:




Adding Brand Motifs to Board Games:

- Hover for more - 


Prize Pet


background pet_hover

Freddy's Foodtruck

freddy_base freddy_hover

Vegas Heist


ingame_base ingame_hover

Branded Board Games:


Piggy

piggy

Colosseum Escape

ui-2

Olympian Empire

olympian_empire

Marketing

Cohesive communication must also extend outside of our games.

Listed below are some guidelines for maintaining a system of 

outward communication on all our digital platforms


1admail_option01-copy-2-100

The Employee Experience 

It is imperative that we treat our employees the same way

we treat our customers and make them feel as Caesars every day

employee_exp01

This site is owned and operated by Caesars Slots

All Rights Reserved 

2021

fin