Smash Burger Heaven
Introducing BURGS, a new destination for burger enthusiasts seeking the ultimate smash burger. At BURGS, we bring a fresh twist to the classic smash with our innovative, handcrafted approach. Made from the finest locally-sourced beef, boast a clean set of compontents, including really good cheese and tangy, crispy pickle that promises to tantalize your buds. Freshly baked, toasted sesame buns, and our signature house-made sauce, every bite at BURGS is out of this world. With a vibrant, nostalgic atmosphere and a commitment to quality and craft, BURGS is set to become the go-to spot for burger lovers craving something extraordinary.
Burger as a logo? Absolutely! This smashed goodness represents each component of our simple, iconic burger. Use with care, but without fear or restriction. Designed for both small and large formats, it especially thrives in the latter.
Never rotate the logo. It should always remain in its original 'burger' form.
Burger as a logo we said? Absolutely! The logo letters can expand into the various components they represent.
In most cases, 3D letters should be used sparingly in applications. However, there are exceptions. If the surface is a large vertical space, using all 3D letters may be appropriate, but it's not required. Always consult with the creative or marketing director before making this decision.
Billboard from 110 6th Ave, New York.
To account for any application or outcome, we've also created a version where the letters maintain the same behavior but feature a flat, non-textured surface.
ACCESS 3D COLLECTION
Upon further examination of our burger, we identified a set of four colors, along with black and white. Always use black type on background color (unless the background is black, then you can use white type).
Black
White
Patty
Cheese
Pickle
Bun
Juicy, tasty, and contemporary describe our fonts and typography program. As with everything else, we like to keep it simple but delicious—using one display typeface for headings (smashed, of course), and a clean, plain workhorse for everything else.
Interior (currently under development)
Almost like stepping into an '80s/'90s movie, our interior/exterior blends nostalgia with a contemporary environment, creating the perfect contrasting frame to our no-nonsense burger.
BURGS is a digital brand guidelines template from Brandpad.